Coaching To Create Presell Content For You or Clients (FREE Intro Week)
Presell Content moves potential customers to be ready to buy your offer, without pitching them. It's your missing link to more sales.
Can you write reasonably well?
If so, let me introduce you to a special type of content you can create, to help you or your clients make sales.
You're probably familiar with these two types of content:
(1) Typical content.
This informs and educates people, and maybe aims to persuade them to a certain point of view.. but doesn't usually turn them into buyers.
(2) Sales pitches.
These aim to sell people on a product or service. People are skeptical and wary of pitches, and might not trust what you have to say, or believe they can get results.
There is a third type of content, which bridges the gap between the other two:
(3) "Presell Content."
Presell Content is different.
Each piece of Presell Content moves potential customers - your "prospects" - to want to hear more, and gradually toward being "ready to buy".. without pitching.
Presell Content does much of the same work as a sales pitch.. but in a more gentle and subtle way that doesn't put people into a skeptical frame of mind.
It's also different because each piece of Presell Content has an OBVIOUS purpose (like addressing a question and attracting search engine traffic).. but also several "behind-the-scenes" purposes that typical content doesn't have.
To Making More Sales For You (Or Clients)
Some people who visit a website for the first time might be ready and willing to buy. They just need someone to say, "buy THIS!"
But the vast majority probably need a lot of "warming up" first.
Maybe they don't trust your advice, or they don't have enough desire for what you have to offer.. or they just aren't ready for whatever reason.
These people need to go on a "journey".. from being "not ready" to "ready."
Presell Content, and the special way it's organized, gradually takes them on that journey.
It builds AUTHORITY.. and when you have this, people take your recommendations seriously.
It builds DESIRE for what you have to offer, even before they know you have a product or service to sell.
It gradually dissolves any BARRIERS that are holding them back from buying.
Sales pitches try to do all of this.. but (1) they cram a lot into a small window of time, (2) people are wary and skeptical of pitches, and (3) the timing simply might not be right.
What would it mean for you, to be able to create Presell Content?
I'd say.. a lot.
Entrepreneurs and businesses don't need more generic, run-of-the-mill content on their websites.
What they need is content that PRESELLS their offer, and that leads people naturally to buy.. without it sounding like either a rehashed Wikipedia entry, or a used-car salesman.
This is the TRUE need (that many site owners don't even realize yet).
If you know how to create Presell Content, you can create your own preselling campaigns or write them for others.
This can lead to more subscribers, more sales, more ecstatic customers, more word-of-mouth.. and a business that works for you, not the other way round.
This Whole "Presell Content" Thing?
Fair question. I've been a copywriter for over 20 years now, and a copywriting coach since 2010, so I know what it takes to make sales.
I've also been fascinated with preselling for over a decade.. ever since I discovered it's a much easier way to make sales than traditional "selling."
I even wrote a book on it - Presell Mastery - back in 2010, and just recently, I created a new program called the Presell System.
I also write Presell Content for others.. and one piece I wrote recently for a well-known figure in the "how to launch a business" industry generated him over 23,700 leads!
Presell Content, For Yourself or Clients.
I'd like to coach you to write Presell Content.
Of course, you could just hire me to write for you. Based on my current prices, a typical campaign (7 Key Articles, 1 Presell Report and 7 Emails) would cost you $2,175.
However, I don't have a lot of time to write.. so I figured I could train people to write it for themselves or clients, for a fraction of the cost.
The coaching lasts 10 weeks (plus an introductory Week 0 which is FREE OF CHARGE and comes with NO OBLIGATION... so you can get a better sense of whether this is for you).
Weeks 1 to 5 will cover the essentials of writing and structuring Presell Content.
You'll also be preparing to write, and I'll include assignments.. which will allow me to give feedback and see how you're progressing.
(They might be a little challenging, but I think you'll find them to be fun too. I believe "having fun" is a great way to learn new skills!)
Weeks 6 to 10 will focus on writing Presell Content.. and you'll get to practice what you've learned, and receive feedback from me.
This is something you won't get from any book. It's what makes coaching far more valuable than just going through a course by yourself.
If you have your own product or service, you can use this as the basis of your practice material. If you want to write for others, I'll help you pick a product to use as practice.
We'll focus on three types of Presell Content:
- Key Articles. These are articles you can put on your website, to attract search engine traffic, build your authority and draw people into a presell campaign. (There are subtle differences between standard Internet articles, and the type of articles I'm talking about.)
- Presell Reports. These are short reports, in PDF format, that do a LOT of preselling in content form.
- Emails. These are sent out as follow-ups to a Presell Report.
We'll use the final week for some Q&A and to wrap things up. I'll also give you my best advice on how to find and get clients, if you want to write for others.
Sell The Family Heirloom To Join This?
Probably not!
This is a brand new coaching program. I intend to open it to the wider public a little later in the year.. but for now, it's exclusive to the Warrior Forum.
As I said before, you can hire me to write for you, but a full campaign would cost you over $2,000... and I want this coaching to be a tiny fraction of that, because you'll be doing the writing.
I'm likely to launch the program to the wider public for around $350-$400 (I haven't settled on an exact figure yet).
Naturally, I want to give Warriors a much better price, for being guinea pigs.. uhh, I mean.. for investing in my program while it's still brand new.
As a thank-you, I'd like to offer it to you for just $199.
That's 10 weeks of coaching.. plus, since I'll be using my Presell System as the main coaching material, by the time you've finished the coaching, you'll also own the Presell System (which would cost you $129 to buy separately).
At the same time, in this coaching program I'll be sharing some extra ideas and insights that I didn't want to put into a "mass market" product.. but I'll reveal exclusively to you as a coaching student. (You'll understand why when I reveal them to you!)
I appreciate that $199 isn't pocket change. But if you're writing for your own product or service, it probably wouldn't take many more sales to recoup that money, right?
If you're looking to write for others, I charge over $2,000 for a typical presell campaign, and as long as you can write reasonably well, I don't see why you couldn't do the same.. which puts $199 into a little perspective, right?
I have a FREE introductory week (Week 0) of material, which I'm happy to send you right now.
This will also help you to decide whether you think this program is for you or not.
Just send me a Private Message and ask for the free week.. or email me at presellsystemREMOVE@protonmail.com (delete the word REMOVE, which I've included to prevent spam.)
Don't worry, there's no obligation whatsoever to continue past Week 0. Just be warned that you might like what you learn too much, and feel a lot of desire to continue!
(But this is a valuable lesson in itself, because.. imagine being able to give that feeling to your own potential customers!)
Once you're ready to reserve your spot for Weeks 1-10, use this Paypal button:
https://www.paypal.com/cgi-bin/websc...=TA6R7TFY2766U
You can pay by Paypal, or using a credit or debit card. (You don't need a Paypal account to do this.)
I can only handle 7 students for now, so I'll close this offer once I've got 7 students. (Check the messages underneath this main thread for the current status of the course.)
As I said at the start, the only qualification is that you can write reasonably well. This is especially important if you want to write for others.
(Since this includes personal coaching, the fee is non-refundable. However, if you've paid but decided this isn't for you, let me know before Week 3 and I'll be happy to refund your money. Email me at the address above.)
I look forward to coaching you!