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Unread 12th Nov 2018, 03:21 PM   #1
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Copywriter: Are you in the supplement space? (sales letters, VSLs, full funnels.)
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Watch this first.........

Why Does My Supplement Copy Perform So Well?

Mark Pescetti here.

I've written for and converted in virtually every major supplement market.

Here's why:

Most copywriters don't have a CLUE about HOW to research your claims...

And position or frame your messaging, so it actually connects with your ideal customers...

And guarantees your offer instantly MATTERS to the people you want to help.

Makes sense, right?

Now, I recently wrote a supplement offer in the weight loss industry.

I was hired to beat an Agora control.

The supplement had the same ingredients as our competition.

But I noticed Agora's copywriter(s) failed to clearly communicate what the ingredients REALLY do, and what TRULY makes the supplement unlike anything else on the market. In fact, the way Agora made their claims - didn't pack hardly ANY real emotional-punch at all. They presented their information in a way that felt like work to the prospects, which is never good.

Even worse, the offer sounded WAY too good to be true, because they didn't complete the conversation... or give a real enough of a WHY for the kind of results they claimed (i.e. no mechanism for why the supplement CAN work... "for me".

After all, the whole purpose of using science to make a compliant claim...

Is to tap into the emotion behind the problem, and make it 100% clear...

Why they're staring at the ONLY solution they'll ever, right now (making it a no-brainer to press the buy button.)

Here's something else:

The voice and story you use to frame the hopefully life-changing benefits...

Means everything. Ask Craig Clemens. And Dr. Steven Gundry. In other words, if you don't have a doctor as the face/voice of your next campaign, you're already swimming upstream. Because yes, a doctor (or authoritative voices) can dramatically (and automatically) overcome peoples objections, without having to substantiate the why nearly as much.

The good news is, the right story... and right positioning... and right science... can make up for everything.

We also must, must, must have a "hero ingredient" to establish the right tone, and choose the right benefits to focus on (so we get the most people "raising their hands" to our messaging). All of these things have to be done correctly, or your framing and claims become virtually inert (i.e. a bomb that doesn't blow up.)

These are the elements that separate your product from the herd in the insanely competitive supplement marketplace, regardless of your specific niche.

And with New Years Resolution Madness just around the corner, your supplement will be poised to STAND OUT - when everyone is trying to outspend you for hot traffic.

A few pre-qualifying notes:

My work is extremely collaborative. Yeah, I'll lead the campaign in the copy, positioning, messaging, and optimizing... but I need YOU to be involved the whole way.

Because as we KNOW...

Timing means everything.

And getting to market, NOW, rather than later WILL make or break the level of success that's available to you. So leverage me, my track-record, and stop wasting your time interviewing copywriters who haven't massively converted on cold traffic, in every major supplement market.

Check out my website to discover way more and take a peek at some of my samples.

Mark

P.S. I also guarantee my work Which means, as long as you're excited to keep optimizing, I'll keep producing "the creative" we need to keep testing - until the campaign is scalable. Again, check out my website to discover more.

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copywriter, full, funnels, letters, sales, space, supplement, vsls


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