gabibeowulf

Understanding PPV Marketing

PPV stands for “Pay Per View” and is also referred to as CPV “Cost Per View”. There are some important differences between PPC (Adwords like systems) and PPV.

With PPC traffic, people are on a search engine researching solution to their problems or browsing around different websites, they are exposed to your ads and they willingly click on the advertisement if it's of some interest to them.

Unlike PPC, people don't actually want to land on your site. They don't

They are visiting specific websites or searching keywords on search engines that you target and booomm .. A pop up with your website appears. As they don't actually want that pop up to show up, you'll get about couple of seconds to STOP them and make them read your (hopefully very compelling) message.

If you don't have a powerful headline, with clear stated benefits for the visitor and a strong call to action, your campaigns will not have the impact you hope for.

Up till now, it doesn't sound like PPV is the the winner. But here's the good news. You can get lots of traffic. So much traffic you actually should think about switching to a private server when you're making decent money using PPV. And did I mention it's extremely cheap?

You won't have to bid outrageous amounts costs per click like google will have you do. You won't have to pay $1-$2 per click. No. $1 will bring in hundreds of visitors.

I think PPV is perfect for any newbie or intermediate marketer to add couple of easy money making streams that don't cost an arm and a leg to set up.

Where does the PPV traffic come from?

Here's a big misconception about PPV traffic. Many people will stay away from it as they think this type of traffic is associated with spyware (which is illegal). That's not what this is about.

The correct term is adware. In exchange for installing free software – like screensavers, games, smilies – people agree to their term & conditions where it's specified they agree to receive occasional pop up advertisement.

The next question is … “Won't the PPV Traffic be coming only from kids that installed it to play games?”

Surprisingly no. You see when kids play around on the family PC, their mom and dad and even grandma will use the same computer and you can target them accordingly by their browsing habits.

What Are The Best PPV Sources?

I recommend the following companies:

Traffic Vance (Trafficvance :: Advanced Display & Text Link Traffic | Home) – Requires a minimum $1000 deposit and you must be referred by an existing client. It's tougher to get into, but it's reported to have the best traffic quality.

Media Traffic (Media Traffic - CPV PPV Contextual Advertising)

Adon Network (http://www.addonnetwork.com)

Leadimpact (http://www.leadimpact.com) - was formely known as Zango. There is a lot of traffic available for grabs on this network (probably more on the first 3 listed networks) but I suggest proceeding with caution when using them. Zango had a bad reputation of stealing the advertisers campaigns.

The study case will monitor closely working with Adon Network. I've used them in the past and had amazing ROIs. If you're just starting out, you may find the traffic levels a bit low, but we're going to make up for that by bidding on thousands and tens of thousands of URLs.


What CPA Networks Work Accept PPV Traffic?

Most CPA networks accept PPV traffic. They have a different terminology regarding PPV traffic though: downloadable software, contextual traffic, pop up traffic. You have to check offer's terms and ways of promotion to see if there are problems.

Here are couple of networks that accept PPV traffic:

NeverBlue
C2Media

In some cases, it is best to build an email list before promoting the CPA offer and in this case your traffic source won't be PPV but email traffic. You have to check if the offer allows email promotion.

Most do but some don't.

The Case Study

First off, I have selected a dating offer ("How To Talk To Hot Women").
Learn To Talk To Hot Women

Next step, I've build a landing page to match the offer. In my experience the best landing pages are the ones who mimic/match the offer.

It's VERY Important to showcase the benefits, scarcity and social proof of the offer.

I'm going to let you take a peak at my landing page just to understand better what I'm talking about:



Now we only have to "worry" about getting the traffic.

You need to make a list of searched keywords. You can start here:
https://adwords.google.com/select/Ke...rceLegacy=true

and input the offer page and some relevant keywords will pop up.

I usually build a list of top 10-20 most searched keywords related to the offer.

Next I input the keywords into my software. The software will search Google for each keyword and retrieve the top 1000 URLs.

So, for 20 keywords, the URL list will be about 15k-20k. That's quite a lot. But in order to get decent traffic out of Addonnetwork, you do need to bid on a lot of target URLs.

Download the software here (No Catches, No Optin):
http://cpabunker.com/cpawarrior/cpawarrior.rar

The end result of the software is a tab delimited .txt file. You will copy the contents of the file and paste into the bulk upload excel file. Don't worry. I'll show you where you can find everything below as I walk you through setting up the campaign.

{Set Up A new Campaign}

Click "Add A New Campaign"

Name your campaign. You will use the name of the campaign in the software.

Select Pop-Under at Campaign Type ad we want to work with adware traffic for now.



The settings on this page are pretty obvious, except for Geo Tag and Traffic Tag.



This is where you specify where are your visitors. Most offers only accept US traffic. My offer accepts US and CA traffic, so I created an USCA tag.



You need this settings to create a tag that corresponds to adware traffic.



Select where you want to send your visitors. My URL is blurred as I don't really want to give out my landing page completely.



Next is keyword selection. Select the bulk upload form.



This is where you're going to upload the excel file with your target URLs.



Now to set up your tracking, you need to copy this little code ...



and paste it in your Network Tracking system.

I usually pause keywords that spend the same amount as the commission I'm supposed to make. The commission for this offer is $4. In this example, I pause any URL spending more than $4 that doesn't produce any conversion.

============
The End - Is It?
============

All you have to do is follow the above steps, launch as many campaigns as your budget allows. Some will be successful, some won't. You have to ALWAYS BE LAUNCHING.

Leave your questions in this thread please .. if you have any.

Hope you loved this little tutorial,
Gabriel

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socomplete

I'm going to try PPV in the future, thanks.

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boaty

I have a newbie question..do you buy a domain for your landing page or just sign up on a free site like wordpress or blogger? Thanks

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gabibeowulf

I buy a domain for the landing page. Just in case I want to sell it ..

Gabriel

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Firstrate

This is a great post.

Awesome campaign and introduction for newcomers to PPV. Thanks for sharing!

ChrisBa

Great write-up for anyone wanting to break out into CPV

mream

Wow. A tutorial that shows a landing page and give solid direction on when to pause a keyword/url. thanks!

thomas1984

cant you just direct link? and what kind of budget would one need to profit at least $100 a day?

gabibeowulf

You can direct link .. But your conversions will be extremely low.

Some people will disagree. But that's my experience.

You can make $100 a day spending $20-$30. However, you need to spend couple of hundreds or thousands to filter out what does convert.

Every campaign is different. You'll be better at it with each new campaign.

It's something that you learn only by doing.

Gabriel

boaty

do you focus a lot on keyword research when finding the domain to get organic search traffic? Or do you focus mainly on getting PPV traffic for your offers. Thanks

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gabibeowulf

I keep my campaigns separate. Some will only work with SEO & PPC traffic,
some will be better off with PPV.

I would not venture into PPV if I would target a small niche, like people affected
by Tinnitus. (Yes, there is a CPA offer for this in MarketHealth)

bravo75

Excellent post. The hardest part is weeding out the non converting URL's and finding those golden nuggets.

“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any”
― Friedrich Nietzsche

gabibeowulf

Exactly. But highly rewarding when the weeding is done

Most newbie affiliates expect to post a campaign and be
successful with no further involvement.

Me, I'm insanely happy to break even. I transformed campaigns from
breaking even to 300% ROI.

Ron Rajan

great post..

with 15,000 URLs, won't managing them be a nightmare?

i.e there could be URLs like ebay.com, amazon.com, craigslist.com that might creep in..and if left unnoticed, could eat away at all your budget.

Do you employ any filtering criteria since it would probably be impossible to go through 15K URLs and manually weed out the irrelevant ones..

Ron

gabibeowulf

Hey Eddie,

I just cut out the URLs that don't covert. If you want to make more
out of your existent you need to create a list.

If you want to drive more traffic ... than you could also think ..ermm
.. a little outside the box.

For instance bid on game websites to drive guys to a dating site... World
of Warcraft for instance

Keywords didn't work too well for me. URLs surely did.

No. Managing is quite easy. Also I do not bid on ebay.com .. amazon.com,
etc. My URLs are either hand picked or scraped from the search engine as
they are. If I search for blue widget, the results may be ebay.com/bluewidgets
not ebay.com.

All I do is than sort the keywords by spent amount each day, see what eats
away the budget (won't be too many URLs fitting that criteria) and remove them.

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romolo

now that's a top post, thank you soooooo much for the full explanation and for the time you took to do it, and the software also is a real time saver.

Very much appreciated
Thanks

KingNacho

Thank you for offering up a glimpse into some of the details to your process. It has been most helpful in assisting me in creating my own processes.

boaty

Just curious, do you buy .info domains for landing pages or .com,.net, or . org? .info domains would be much cheaper to buy up and throw out some landing pages. What do you think?

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Giraffe-SEO

How would you reverse engineer a PPV campaign?

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gabibeowulf

You could learn Photoshop .. Or hire a designer

I already answered the ebay, amazon question in the thread.

I still buy .com

There are coupon codes out there. I believe .com inspires more trust
especially with a pop up that may be unwanted. You need to carry trust
and a good message to get past the initial bad impression.

That's what I believe.

How to reverse engineer a PPV campaign ...

Now that's a tricky .. tricky question.

First you need to know which software each company promotes. That's
not hard to find out.

Second. You need to install a virtual machine. You install the adware on
your machine. Than, after visiting popular sites you'll start seeing your competitiors
popup ads.

Here comes another problem though.. Supposing you're not in US you won't
see ads from advertisers targeting US offers. You need to trick the virtual
machine and adware that your IP is US based.

The same problems appears when US advertisers try to reverse engineer, say
to a UK campaign .. or Canadian offers.

Hope that's helpful.

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Mike Morgan.

nice guide .

Mike

gator30

Great post!

I'm a total newbie when it comes to internet marketing. I am your typical buy up a bunch of guides and then want to make a million dollars.

Honestly, I'm tired of reading guides and want to start earning. Half of what you said in this post sounds awesome, but is completely Greek to me.

I am signed up and understand CPA offers. In fact my affiliate manager turned me onto PPV. I just applied for MediaTraffic prior to reading this post.

My question is, as great as this post is, do you recommend anything or anywhere else where I can get more in depth knowledge on PPV?

I know I have to get out and test, test, test and I have a $5k budget to figure it out with, but, I don't want to throw the money away either.

Is there a minimum payout PPV works best for? My affiliate manager was telling me email/zip submits work best and if that's the case wouldn't those be okay to just direct link? Or post the banner ad for the Celeb IQ quiz (or whatever) be the landing page and then have them direct link from there?

Any advice you'd be willing to share would be immensely grateful.

Jim

hastings2111

Great stuff. It looks like it's not for newbies with little capital. I will keep this until I have the capital. Great Job

Firstrate

Any offer can work but email/zip submits and short form lead gen (a payout of between $5-$10) is great when starting out because you don't have to spend a lot of money to test the offer.

When doing PPV as a general guideline it's a good idea to keep your testing budget to within 2x or 3x the CPA payout (meaning you can try campaigns out for as little as $10-$20) to find winners/losers very fast.

gabibeowulf

I recommend to try offers that pay out at least $4-$5 per lead.

Email/Zip submits get scrubbed very hard and in the end it's not worth it.

The only way I would recommend Email Submits is if you are building a list of your own and then blast them with tens of freebies.

You could also ask your AM what offers you can prepopulate if you are going this route.

If you want to do an IQ test make sure your landing page is intriguing enough. Like a puzzle that challenges you.

Thank you,
Gabriel

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Malphas

This is so good, cheers for posting it.

Couple of questions though if you don't mind Have you ever tried Iframing email submits, wondered if it converts better than a straight up LP.

Also how much do you think someone could potentially make from this? After you find a winning campaign and weed out all the dud keywords/url do you find the campaign continues to thrive for sometime afterwards?

Thanks!
Adam

gabibeowulf

Hey Adam,

Email submits get scrubbed pretty hard. I would recommend to promote
only offers paying a minimum $4-$5 per lead.

I don't iframe email submits. Many advertisers don't like it.

After you remove the duds, the campaign continues to bring home profits
for several months. That's what I've noticed anyway.

Thank you,
Gabriel

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kyraline

Compliments for this great informative post. I ran some ppv campaigns unsuccessfully and put it on hold. Yours is the first post I come across that actually - and finally - shows a landing page example, which by the way looks great. I know the trouble with landing pages for ppv is that most companies have a defined width/height for the pop-up, LeadImpact for show them at 600x800, so you have to make your landing page fit into that screen. I'm curious to know wether you do use a table to accomplish that or how else do you make sure the landing page fits?

Next, some ppv-marketers recommend that when you install the freebie needed to see your own campaigns or spy on the competition you use a separate computer or laptop, so I take it the software one is installing could be damaging somehow, even when it's not spyware. I did install Hotbar on my pc but found it very time-consuming to keep browsing until finally some advertisement appears. The fact that you can't preview your own landing page within the campaign builder is rather annoying. I believe one of the (paid) coaching programs offers that feature, but I forgot which one.

Johanna

Johanna
______________________________________
Learn to speak Spanish software

Michael Forey

Of course I go to memic this case study to learn PPV and neverblue pulls the offer, before my adon account is even approved .

hurn

johanna

ppvpalybook has that pop up preview option.

PPC-Coach

Nice write up.

Question is has anyone who didn't know about cpv yet actually done a campaign based on his great post?

kyraline

Thanks Hurn, I believe Affportal has it too.

Johanna
______________________________________
Learn to speak Spanish software

RyanEagle

Thanks for the tutorial - great stuff you have here!

LarryWestner

Wow, thanks for this useful tutorial.

futuremills

how do you use the tool?

gabibeowulf

Thank you Michael for taking action.

That's true ... But copying and adapting something that works for others is a successful marketing model

It appears that I forgot to talk about how to use the tool .. my bad

First you edit the data2.txt file with an editor like notepad or editplus. You have to input there the URL to your landing page, how your PPV campaign is named and keywords that you'd like to scrape for.

The result will be a txt file with data tab delimited that you can copy and paste in the Adon bulk upload excel file.

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n0ne

Hi gabibeowulf

Very interesting thread. I stumbled over a little problem ... maybe I'm just to stupid for that (it's 5 a.m. over here and I'm not that awake ^^) but I can't figure out how to get a keyword list for a cpa offer. I'm getting no results everytime
Maybe I'm just using the wrong offer link but how can I find the one which gives me some results back

I hope you can help me out.

Regards,

n0ne

subse7en

Hey Mr. Gabriel, thanks for the post, big bro'!

BTW, would it be possible to make over $100+ daily if we were promoting offers in the educational and/or financial niches?

MoneyBagsMcgee

Thanks for the tips, I was wondering where to get started in PPV.

Your Lover

This is a great post.
thanks for this tutorial.

gabibeowulf

You should input the offer url into google adwords and it will give you some basic keywords you can start from. You visit the link given by the cpa network (if you live in us, if not use an "unblock myspace" website to get to the offer url), then copy the offer URL you're going to use with Adwords Keyword Tool.


Yeap. Payday loans and biz opps should do just fine

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subse7en

Hey Mr. 'Wulf, what about educational offers like degree programs, grants, financial aid, scholarships, and so on...?

Ty Neal

Great Post My friend I'm wanting to dive into PPV but was looking for a good course to help me out on it...

TSniper

Thanks for the tutorial - great stuff you have here!

TSniper

Thanks for the tutorial

gabibeowulf

These offers could make you a nice coin if you market them properly.

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subse7en

As far as "properly" goes, are you talking about targeting the right demographics and whatnot, GBW?

Thanks for the reply, bro'!

gabibeowulf

Yes, I am talking about the right demographics and the right presell landing page.

You have to track and tweak to make your campaigns profitable.

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internetsweetie

thanks for the tutorial.

Internet Sweetie
---
Freedom from the 9 to 5 can be so sweet.

Priyax

Hey Gabibeowulf,

Thanks for the great tutorial.

I have a question about the url scraper.
You explain above how to use it, but when I enter my data nothing happens. I figure I have to run the script somehow, but I'm not sure how.
Would you mind explaining it a little bit more in depth?

Thanks again for the tutorial =)