Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ?

PPC-Coach · 01-09-2012, 10:02 PM

I get this question a lot and answered it in another thread, but quoted it below.

Quote:

Originally Posted by PPC-Coach

First question: what is your maximum spend per keyword?

Say the offer you're promoting pays $5. You say that you can safely spend $4 in testing EACH keyword. Meaning if a keyword converts, you make $1 profit. ($5 - $4 = $1).

Now how many keywords can you fully test at $4 spent PER keyword?

If your budget is $100, then it's $100 / $4 = 25 keywords.

Knowing that 90%, (minimum), of your tested keywords will NOT work, that means you're looking at about 25 x 90% = 22.5 keywords that will spend $4 but not convert. That also means that 2.5 keywords will work, they will convert and they will make you $12.50 in revenue on $10 spent. ($2.50 profit.) (Assuming .5 of a keyword just for illustration purposes).

So now you've spent $100. Made $12.50 and therefore lost $87.50 overall right? Yes on the surface. And this is the point where most quit.

However if you dig into your campaign, you had 2.5 keywords that worked. They were producing $1 profit for every $4 spent. So what's the solution?

Find more of those winners until your winners are enough to hit your target profit per day.

If your target profit per day is $100, how many winning keywords do you need to find at $1 profit per keyword? 100. To find that 100 winning keywords, how many keywords would you have to test? 100/(100%-90%) = 1,000. How much budget would you need at $4 per keyword to test 1,000 keywords? $4 x 1,000 = $4,000.

In your testing, how much of that budget will be spent on crappy keywords that don't work? $4,000 x 90% = $3,600

So the question is answered.

If you want to profit $100 per day, assuming my numbers above, you need a budget of $4,000 spread across 1,000 fully tested keywords. You'll be "losing" $3,600 in testing at the start to make $400 in profit. Now you should have 100 keywords producing $100 profit per day assuming they all hold steady and now everyday is a profit day for you.

The question is how many have the patience to do this?

The answer is very few.

I've been saying the same thing to people on my site and had a couple people actually quit when they realized that in order to hit their lofty goals, they'd have to have a real budget to do so.

I wanted to post this to add to my post quoted above, (which I should have to begin with).

You CAN start small with any paid traffic. The budget you have depends on you. You CAN start with $10 and keep reinvesting profits back into your campaign until you hit your goal. But you've got to know that if you want to make $100 per day or $10 per or whatever per day, you'll be spending at minimum THAT amount per day in buying traffic.

So if your goal is $100 per day profit. You will be spending at least $100 per day to make it. Typically you'll need to spend $200 or more to make $100 profit. But you have to crawl before you walk, walk before you run and run before you sprint. Don't expect to get there right away by spend $10 per day. It is not going to happen.

IF your budget is $10 per day and you're profitable on that $10, then you take what you've earned and reinvest it back into your campaigns, raising your budget every time.

Example:

$10 spent returns $11 per day. $1 profit.

Now budget can be $11 per day.

$11 spent returns $13 per day. $2 profit.

Now budget can be $13 per day.

$13 spent returns $16 per day. $3 profit.

Now budget can be $16 per day.

$16 spent returns $20 per day. $4 profit.

Now budget can be $20 per day.

Do you see a pattern? Your budget just went from $10 per day starting out to $20 per day just by reinvesting back into buying MORE traffic. Now I will warn you that your progress will typically not be as linear as that. You will have ups and downs, BUT if stick it out and keep putting money back in, you'll get there.

So next time someone asks, "Is $___ enough to start with PPC or FB Ads or POF or CPV" refer them to this thread. The answer is yes, but know it's going to take time and reinvestment into your campaigns to do so.

aminur · 01-09-2012, 10:19 PM

Awesome share again Will

this question seem to pop up every day

Limemist · 01-09-2012, 10:21 PM

I was thinking about how much money would be needed for the testing of keywords. This thread answered a lot of my questions. I guess investing something like 10 bucks would take too long to find a successful strategy; though it wouldn't hurt to give it a try and learn something in the process.

But what guarantee is there that a successful keyword would keep converting months later? Is it common for certain keywords to be successful for a long run?

PPC-Coach · 01-10-2012, 12:28 AM

Quote:

Originally Posted by Limemist

I guess investing something like 10 bucks would take too long to find a successful strategy; though it wouldn't hurt to give it a try and learn something in the process.

I'm glad you brought this point up. How long is too long to make a living online? I think that another area where people are way off in expectations is how fast you can do it. It takes months to get going successfully. Nobody just fires up a campaign and is instantly successful. (Contrary to the guys who try to sell you case studies of campaigns that don't work anymore).

I know a lot of courses and training programs try to promise you'll get rich quick, but the reality is you won't. It takes time. But look at any offline real world job. My wife is a teacher, it took her 10 years to get to the $87,000 per year salary level. Yet online marketers expect to make $100,000 for a weeks work. That's not realistic.

If people would align their expectations with realistic timeframes, more would succeed. I've seen this almost 10,000 times in my own training sites. People join, try one or two things, (half assed usually), then quit. Those people don't get it and they're in the majority unfortunately.

Quote:

Originally Posted by Limemist

But what guarantee is there that a successful keyword would keep converting months later?

There's no guarantees. Being an entrepreneur, (which is what online marketers are), we don't get guarantees. We take risks and if they pay out, we get rewarded. If they don't we don't get paid. That's another reality that most are not suited for.

They want guarantees on everything. Look at the WSO section, if you don't have a 60 day, money back guarantee on anything, some won't buy it. That's totally contradictory to the true business persons mindset. That's the salaried workers mindset and trying to switch from one to the other is difficult if not impossible for most. It's yet another reason people fail so often and keep buying more and more garbage to try to find the perfect solution. When the solution is there, but they're hard wired to not accept it.

Quote:

Originally Posted by Limemist

Is it common for certain keywords to be successful for a long run?

Yes some will be. But most will not. It's a constant battle and the only way to counter keywords going stale is to test more new ones. If you stop testing or think you can plug in a campaign and have it returning you big bucks for years, you're wrong.

I don't mean to be a downer, but you bring up some excellent points here that most newbies should know.

The good part is that the guys I've seen and helped succeed have a couple things in common:

They have the entrepreneurs mindset.
They have realistic timeframes.
They have realistic expectations.
They don't need guarantees.
They are willing to take risks.
They know that NOTHING is set and forget.
They can think outside the box when necessary.
They have a burning hunger for making it work.
They refuse to quit.
They know that luck is manufactured through hard work by them.
They accept that the only person really responsible for their success is the person in the mirror.
They have no fear of failure.
They fail more then anybody else, (which is why they succeed).

That's just off the top of my head.

The longer I've been doing this the more I've come to realize that most of success is mindset and the above list. The fact is some people just aren't meant to be working for themselves and that's ok. There's nothing wrong with trying, but if you're going to do something, do it 100%.

mtmjohn · 01-10-2012, 01:25 AM

Very nice share, thank you Will

Naveen K · 01-10-2012, 07:34 AM

Excellent share mate!

Fary · 01-10-2012, 10:12 AM

I had the same question in my mind. I will typically start with only 200 - 250 $ "total budget". My final goal is to get 50% ROI so I will stick to Facebook advertising making many copies of the same ad "recently added Microsoft Ad-center to my plan" so I track performance of each copy and see which one works for me. Thanks for this nice thread

PPC-Coach · 01-10-2012, 11:19 AM

No sweat, keep reinvesting and you'll get up to a large budget after some patience and success.

anwar001 · 01-10-2012, 11:58 AM

You have said it right that you need to learn to walk before you run. However, the question is where can we start to advertise with $10 budget, apart from Google adwords which is out of the question due to its strict rules + too much competition?

Jokyv · 01-10-2012, 12:58 PM

why you increase your budget so little when you see that your campaign is working? Why dont you be more aggressive ?

if you see your campaign is working then add 25% to your budget not just 1-2 dollars per day.....

PPC-Coach · 01-10-2012, 04:52 PM

Quote:

Originally Posted by anwar001

You have said it right that you need to learn to walk before you run. However, the question is where can we start to advertise with $10 budget, apart from Google adwords which is out of the question due to its strict rules + too much competition?

You can do it on MSN Adcenter, Facebook Ads, 7search, Miva, Looksmart & a couple others.

Quote:

Originally Posted by Jokyv

why you increase your budget so little when you see that your campaign is working? Why dont you be more aggressive ?

if you see your campaign is working then add 25% to your budget not just 1-2 dollars per day.....

I would too, I was just using it as an illustration of a typical campaign. Most don't blow up and make big bucks overnight although that is what everyone expects out of every campaign. It takes time, tweaking and patience.

Limemist · 01-10-2012, 08:01 PM

Quote:

Originally Posted by PPC-Coach

They have the entrepreneurs mindset.
They have realistic timeframes.
They have realistic expectations.
They don't need guarantees.
They are willing to take risks.
They know that NOTHING is set and forget.
They can think outside the box when necessary.
They have a burning hunger for making it work.
They refuse to quit.
They know that luck is manufactured through hard work by them.
They accept that the only person really responsible for their success is the person in the mirror.
They have no fear of failure.
They fail more then anybody else, (which is why they succeed).

These are some very powerful points that I copied pasted on my computer. I can tell you right now as a newcomer to this business that I am battling against most of the obstacles that you wrote about.

I also would like to add having a positive mindset would allow you to be more creative with ideas. When you are down on yourself your mind and body will also give up.

PPC-Coach · 01-10-2012, 11:09 PM

Agree 100%.

Mindset is probably THE most important part of success. Yet it's something that is not talked about enough. I could make a longer list but that is the main ones that came to my head in training affiliates over the past 4+ years.

MarketMachine · 01-12-2012, 11:43 AM

Quote:

Originally Posted by PPC-Coach

Yes some will be. But most will not. It's a constant battle and the only way to counter keywords going stale is to test more new ones. If you stop testing or think you can plug in a campaign and have it returning you big bucks for years, you're wrong.

Thanks.

In your experience, how many of the "successful" keywords (as a percentage) do not recoup the cost of finding them before going stale?

PPC-Coach · 01-12-2012, 11:44 AM

90% will be crap at least.

5% to 10% will be keepers.

It's really hard for someone who has never profited on any campaign to accept that though, so they get antsy, impatient and quit before the war even starts!

MarketMachine · 01-12-2012, 12:04 PM

Quote:

Originally Posted by PPC-Coach

90% will be crap at least.

5% to 10% will be keepers.

It's really hard for someone who has never profited on any campaign to accept that though, so they get antsy, impatient and quit before the war even starts!

I accept from your opening post that at least 90% will be crap.

My interest is in the 5% to 10% of keepers...

In your experience, how many of the keepers (as a percentage) will remain profitable long enough simply to pay for the crap it took to find them?

francof · 01-12-2012, 12:09 PM

Quote:

Originally Posted by PPC-Coach

I'm glad you brought this point up. How long is too long to make a living online? I think that another area where people are way off in expectations is how fast you can do it. It takes months to get going successfully. Nobody just fires up a campaign and is instantly successful. (Contrary to the guys who try to sell you case studies of campaigns that don't work anymore).

I know a lot of courses and training programs try to promise you'll get rich quick, but the reality is you won't. It takes time. But look at any offline real world job. My wife is a teacher, it took her 10 years to get to the $87,000 per year salary level. Yet online marketers expect to make $100,000 for a weeks work. That's not realistic.

If people would align their expectations with realistic timeframes, more would succeed. I've seen this almost 10,000 times in my own training sites. People join, try one or two things, (half assed usually), then quit. Those people don't get it and they're in the majority unfortunately.

There's no guarantees. Being an entrepreneur, (which is what online marketers are), we don't get guarantees. We take risks and if they pay out, we get rewarded. If they don't we don't get paid. That's another reality that most are not suited for.

They want guarantees on everything. Look at the WSO section, if you don't have a 60 day, money back guarantee on anything, some won't buy it. That's totally contradictory to the true business persons mindset. That's the salaried workers mindset and trying to switch from one to the other is difficult if not impossible for most. It's yet another reason people fail so often and keep buying more and more garbage to try to find the perfect solution. When the solution is there, but they're hard wired to not accept it.

Yes some will be. But most will not. It's a constant battle and the only way to counter keywords going stale is to test more new ones. If you stop testing or think you can plug in a campaign and have it returning you big bucks for years, you're wrong.

I don't mean to be a downer, but you bring up some excellent points here that most newbies should know.

The good part is that the guys I've seen and helped succeed have a couple things in common:

They have the entrepreneurs mindset.
They have realistic timeframes.
They have realistic expectations.
They don't need guarantees.
They are willing to take risks.
They know that NOTHING is set and forget.
They can think outside the box when necessary.
They have a burning hunger for making it work.
They refuse to quit.
They know that luck is manufactured through hard work by them.
They accept that the only person really responsible for their success is the person in the mirror.
They have no fear of failure.
They fail more then anybody else, (which is why they succeed).

That's just off the top of my head.

The longer I've been doing this the more I've come to realize that most of success is mindset and the above list. The fact is some people just aren't meant to be working for themselves and that's ok. There's nothing wrong with trying, but if you're going to do something, do it 100%.

That's a very good post and doesn't apply to just PPC but Entrepreneurship in general.

MakeMoneyJames · 01-12-2012, 12:11 PM

Will great break down. Stuff you don't hear in sales copy!

One thing I do that helps with the testing curve is doing proper research/spying on whats running currently on the traffic source im using.

I never go blind when I start running an offer. Why use my own money for testing if i dont need to

Quote:

Originally Posted by anwar001

apart from Google adwords which is out of the question due to its strict rules + too much competition?

you might be able to find coupon codes online for 100$ for google adwords. host gator was sending them to their customers a while back not sure if they still do, but worth a try.

If you actually invested 100$ into a CPA campaign with google you more than likely will not profit, but if u can get a coupon its worth it to test, track , learn the ins and outs with out investing your own money.

Even though there is lots of competition on google, you can direct link CPA offers. Gotta test sites/keywords (i've only direct link with content network), offers, and landing pages. You can test building a list/ not building a list, but get a 100$ coupon code and get started!!

sayso · 01-13-2012, 08:38 AM

Nice thread. Learned some new stuff here

PPC-Coach · 01-13-2012, 03:20 PM

Quote:

Originally Posted by MarketMachine

In your experience, how many of the keepers (as a percentage) will remain profitable long enough simply to pay for the crap it took to find them?

Most of them will remain profitable. Typically until a competitor starts honing in on them.

Quote:

Originally Posted by MakeMoneyJames

Will great break down. Stuff you don't hear in sales copy!

Absolutely, you don't hear it because it won't sell things. Reality doesn't sell well in the make money online world. Only false promises, fake screenshots and pushing emotional hot buttons seems to work best.

Quote:

Originally Posted by sayso

Nice thread. Learned some new stuff here

Cool...

williamrs · 01-13-2012, 04:30 PM

Very nice thread. Now I think it's clear for everybody how money makes money.

W

MarketMachine · 01-13-2012, 04:39 PM

Quote:

Originally Posted by PPC-Coach

Most of them will remain profitable. Typically until a competitor starts honing in on them.

I take from this that the competition is the limiting factor (as opposed to a decreasing number of people interested in completing the offer) which gives rise to the initial cost of simply getting into the game.

Thanks again.

sayso · 01-15-2012, 09:23 AM

About the first post. Say I found that 2.5 keywords that worked, what am I suppose to do next, smack 100 on each of those profitting keywords per day until it dies or increase daily depending on the ROI?

and then put another 100 up to run more tests to find more profiting keywords?

Sorry if the questions sounds dumb, compplete newbie to PPC. Just learning.

PPC-Coach · 01-16-2012, 12:10 AM

Competition is certainly a factor because if something is very popular, there will be loads of it.

If you have 2.5 keywords that worked, you keep those running while still testing more new ones. It's a constant battle. Testing new stuff and keeping the good stuff going. I wouldn't stop testing until I had reached my target profit per day.

Even then if you stop testing, you'll only coast so far until something happens and you need to add more "fuel to your fire".

sayso · 01-16-2012, 12:34 AM

Ok, think I understand that part now, keep looking testing New key words incase my originals stop converting. Keep good ones and scale up, test different offers to see which converts best, change landing pages, hit the goal mark. Then move to different niches and offers. Am I in the right steps? Lol

Andrew Zapp · 01-16-2012, 12:48 AM

Great info as usual, hopefully they wont have to ask the question again. I'll make sure to leave it for you if they do!

PPC-Coach · 01-16-2012, 08:49 PM

sayso, that's pretty much it.

Andrew, thanks man.

sayso · 01-20-2012, 05:14 PM

Post 15 is good, people quit before the war even starts. I'll remember that. Thanks for the tip.

PPC-Coach · 01-20-2012, 05:32 PM

They do, the other thing is people always report the "macro" level numbers on campaigns when in reality they're totally un-important to the campaign being a keeper or not.

For example:

I had 120 clicks, cost me $13.20 and I haven't had a conversion yet on this campaign, what should I do?

The answer is, what's the details on those stats? What's the offer payout? What's your maximum spend per keyword? What if it looked like this:

keyword one:

75 clicks costing $8.25 @ $0.11 per click

keyword two:

20 clicks costing $2.20 @ $0.11 per click

The rest have 1 click at $0.11 per click each

If the offer pays $1.50, then you screwed up in managing this campaign. 2 keywords have drained almost the entire budget without converting and they were not removed from the campaign. That's bad/no campaign management.

Get rid of those costly 2 keywords and keep the ones that have only cost $0.11 each until they reach your MSPK then figure out whether you're going to keep them or remove them as well.

BUT my point is people don't even get to the real campaign management phase, they totally ignore it. They just drop this campaign and move on, (usually to the next shiny object). The ones who do know that there's more to it then macro level numbers stick it out and test each keyword thoroughly before deciding to drop the campaign.

So that is quitting the war before it even starts in a nutshell.

JohnMoney · 01-20-2012, 05:39 PM

Nice plan you got.there very workable..

JasonWestwick · 01-20-2012, 06:22 PM

Dude, you rock, simple as, this post is GOLD.

Cheers

saras · 01-20-2012, 08:22 PM

Thank you for this great post - I am looking to get back into PPC after a 3 year break - i used to be very sucessful - most days >$600 profit, but then got the big slap and just gave up! Now very keen to get back in but not sure of the rules of play these days - any thoughts would be appreciated.

PPC-Coach · 01-22-2012, 01:16 PM

Quote:

Originally Posted by saras

Thank you for this great post - I am looking to get back into PPC after a 3 year break - i used to be very sucessful - most days >$600 profit, but then got the big slap and just gave up! Now very keen to get back in but not sure of the rules of play these days - any thoughts would be appreciated.

The rules have changed but the basics have not. If you had a campaign working back then, odds are it will work now, IF the traffic source still allows the type of offer you're promoting.

It's hard to say without details, but yeah, traffic sources change their rules all the time, but we need to adjust and adapt to survive.

Newb 2 Ninja · 01-22-2012, 03:22 PM

very well explained, kind of dashed my thoughts of how it would work but it's better to be realistic, it's easier to lose money testing campaigns when you expect to lose money.

I am going to start off small as it's all I can afford, but I am going to reinvent what I earn and just keep going like the example, I don't plan on giving up no matter how much I lose in money and time, I will become successful in PPC.

On your website do you explain how to do keyword research and find keywords for our campaigns?

Edit: I just set up my first PPC campaign, I only invested $25, I would be happy earning just $1, I am going to stick at it no matter how much money I lose, I am only going to do small investments and I plan on joining the forum soon so I can get help on setting up successful campaigns.

Edit 2: OMG I just got a lead! the campaign has been up for less than 15 minutes with only 2 keywords and I already have a lead

01-09-2012, 10:19 PM	#2
aminur Cpa Mastermind War Room Member Join Date: Sep 2010 Location: United Kingdom Posts: 573 Thanks: 36 Thanked 101 Times in 70 Posts Social Networking Contact Info	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Awesome share again Will this question seem to pop up every day
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01-09-2012, 10:21 PM	#3
Limemist Warrior Member War Room Member Join Date: Nov 2011 Location: Toronto Posts: 21 Thanks: 10 Thanked 0 Times in 0 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? I was thinking about how much money would be needed for the testing of keywords. This thread answered a lot of my questions. I guess investing something like 10 bucks would take too long to find a successful strategy; though it wouldn't hurt to give it a try and learn something in the process. But what guarantee is there that a successful keyword would keep converting months later? Is it common for certain keywords to be successful for a long run?

01-10-2012, 01:25 AM	#5
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 2,876 Thanks: 1,267 Thanked 613 Times in 487 Posts Social Networking Contact Info	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Very nice share, thank you Will
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01-10-2012, 07:34 AM	#6
Naveen K Advanced Warrior War Room Member Join Date: Jan 2011 Posts: 594 Thanks: 101 Thanked 194 Times in 118 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Excellent share mate!
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01-10-2012, 10:12 AM	#7
Fary HyperActive Warrior Join Date: Jan 2012 Posts: 104 Thanks: 12 Thanked 3 Times in 3 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? I had the same question in my mind. I will typically start with only 200 - 250 $ "total budget". My final goal is to get 50% ROI so I will stick to Facebook advertising making many copies of the same ad "recently added Microsoft Ad-center to my plan" so I track performance of each copy and see which one works for me. Thanks for this nice thread

01-10-2012, 11:19 AM	#8
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? No sweat, keep reinvesting and you'll get up to a large budget after some patience and success.

01-10-2012, 11:58 AM	#9
anwar001 Senior Warrior Member War Room Member Join Date: Oct 2005 Location: , , India. Posts: 1,634 Thanks: 260 Thanked 191 Times in 121 Posts Social Networking	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? You have said it right that you need to learn to walk before you run. However, the question is where can we start to advertise with $10 budget, apart from Google adwords which is out of the question due to its strict rules + too much competition?
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01-10-2012, 12:58 PM	#10
Jokyv Active Warrior Join Date: Mar 2010 Posts: 51 Thanks: 1 Thanked 2 Times in 2 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? why you increase your budget so little when you see that your campaign is working? Why dont you be more aggressive ? if you see your campaign is working then add 25% to your budget not just 1-2 dollars per day.....

01-10-2012, 11:09 PM	#13
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Agree 100%. Mindset is probably THE most important part of success. Yet it's something that is not talked about enough. I could make a longer list but that is the main ones that came to my head in training affiliates over the past 4+ years.

01-12-2012, 11:44 AM	#15
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? 90% will be crap at least. 5% to 10% will be keepers. It's really hard for someone who has never profited on any campaign to accept that though, so they get antsy, impatient and quit before the war even starts!

01-13-2012, 08:38 AM	#19
sayso Warrior Member Join Date: Sep 2011 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Nice thread. Learned some new stuff here

01-13-2012, 04:30 PM	#21
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,466 Thanks: 168 Thanked 1,090 Times in 595 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Very nice thread. Now I think it's clear for everybody how money makes money. W
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01-15-2012, 09:23 AM	#23
sayso Warrior Member Join Date: Sep 2011 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? About the first post. Say I found that 2.5 keywords that worked, what am I suppose to do next, smack 100 on each of those profitting keywords per day until it dies or increase daily depending on the ROI? and then put another 100 up to run more tests to find more profiting keywords? Sorry if the questions sounds dumb, compplete newbie to PPC. Just learning.

01-16-2012, 12:10 AM	#24
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Competition is certainly a factor because if something is very popular, there will be loads of it. If you have 2.5 keywords that worked, you keep those running while still testing more new ones. It's a constant battle. Testing new stuff and keeping the good stuff going. I wouldn't stop testing until I had reached my target profit per day. Even then if you stop testing, you'll only coast so far until something happens and you need to add more "fuel to your fire".

01-16-2012, 12:34 AM	#25
sayso Warrior Member Join Date: Sep 2011 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Ok, think I understand that part now, keep looking testing New key words incase my originals stop converting. Keep good ones and scale up, test different offers to see which converts best, change landing pages, hit the goal mark. Then move to different niches and offers. Am I in the right steps? Lol

01-16-2012, 12:48 AM	#26
Andrew Zapp HyperActive Warrior Join Date: Dec 2010 Posts: 226 Thanks: 0 Thanked 20 Times in 17 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Great info as usual, hopefully they wont have to ask the question again. I'll make sure to leave it for you if they do!
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01-16-2012, 08:49 PM	#27
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? sayso, that's pretty much it. Andrew, thanks man.

01-20-2012, 05:14 PM	#28
sayso Warrior Member Join Date: Sep 2011 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Post 15 is good, people quit before the war even starts. I'll remember that. Thanks for the tip.

01-20-2012, 05:32 PM	#29
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,254 Thanks: 31 Thanked 512 Times in 308 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? They do, the other thing is people always report the "macro" level numbers on campaigns when in reality they're totally un-important to the campaign being a keeper or not. For example: I had 120 clicks, cost me $13.20 and I haven't had a conversion yet on this campaign, what should I do? The answer is, what's the details on those stats? What's the offer payout? What's your maximum spend per keyword? What if it looked like this: keyword one: 75 clicks costing $8.25 @ $0.11 per click keyword two: 20 clicks costing $2.20 @ $0.11 per click The rest have 1 click at $0.11 per click each If the offer pays $1.50, then you screwed up in managing this campaign. 2 keywords have drained almost the entire budget without converting and they were not removed from the campaign. That's bad/no campaign management. Get rid of those costly 2 keywords and keep the ones that have only cost $0.11 each until they reach your MSPK then figure out whether you're going to keep them or remove them as well. BUT my point is people don't even get to the real campaign management phase, they totally ignore it. They just drop this campaign and move on, (usually to the next shiny object). The ones who do know that there's more to it then macro level numbers stick it out and test each keyword thoroughly before deciding to drop the campaign. So that is quitting the war before it even starts in a nutshell.

01-20-2012, 05:39 PM	#30
JohnMoney IM King War Room Member Join Date: Apr 2011 Location: Chicago Posts: 206 Thanks: 1 Thanked 15 Times in 14 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Nice plan you got.there very workable..
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01-20-2012, 06:22 PM	#31
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 542 Thanks: 108 Thanked 196 Times in 132 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Dude, you rock, simple as, this post is GOLD. Cheers
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01-20-2012, 08:22 PM	#32
saras Warrior Member Join Date: Apr 2011 Location: Brisbane, Australia Posts: 17 Thanks: 9 Thanked 13 Times in 13 Posts	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? Thank you for this great post - I am looking to get back into PPC after a 3 year break - i used to be very sucessful - most days >$600 profit, but then got the big slap and just gave up! Now very keen to get back in but not sure of the rules of play these days - any thoughts would be appreciated.
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01-22-2012, 03:22 PM	#34
Newb 2 Ninja Warrior Member Join Date: Jan 2012 Location: Manchester, UK Posts: 18 Thanks: 7 Thanked 2 Times in 2 Posts Contact Info	Re: Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ? very well explained, kind of dashed my thoughts of how it would work but it's better to be realistic, it's easier to lose money testing campaigns when you expect to lose money. I am going to start off small as it's all I can afford, but I am going to reinvent what I earn and just keep going like the example, I don't plan on giving up no matter how much I lose in money and time, I will become successful in PPC. On your website do you explain how to do keyword research and find keywords for our campaigns? Edit: I just set up my first PPC campaign, I only invested $25, I would be happy earning just $1, I am going to stick at it no matter how much money I lose, I am only going to do small investments and I plan on joining the forum soon so I can get help on setting up successful campaigns. Edit 2: OMG I just got a lead! the campaign has been up for less than 15 minutes with only 2 keywords and I already have a lead