Very large oCPM cost... [Facebook]
I'm doing split testing with around 150 different ads all towards the same target audience.
The audience has a size of 100.000.000 people, which is a lot.
The ads themselves seem to go well hovering around the 10% CTR but the cost for oCPM is extreme up towards 35$ for 1000 impressions which I frankly find weird.
I know sales copy and marketing things but I'm not that good with Facebook CPM, the bidding is done automatically but I could use some kind of help to gain some insight to what is going on.
Thanks
-Sm
The audience has a size of 100.000.000 people, which is a lot.
The ads themselves seem to go well hovering around the 10% CTR but the cost for oCPM is extreme up towards 35$ for 1000 impressions which I frankly find weird.
I know sales copy and marketing things but I'm not that good with Facebook CPM, the bidding is done automatically but I could use some kind of help to gain some insight to what is going on.
Thanks
-Sm
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Samrath Gupta -
Thanks - 1 reply
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socialmillionaire -
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