Very large oCPM cost... [Facebook]

2 replies
I'm doing split testing with around 150 different ads all towards the same target audience.

The audience has a size of 100.000.000 people, which is a lot.

The ads themselves seem to go well hovering around the 10% CTR but the cost for oCPM is extreme up towards 35$ for 1000 impressions which I frankly find weird.

I know sales copy and marketing things but I'm not that good with Facebook CPM, the bidding is done automatically but I could use some kind of help to gain some insight to what is going on.


#cost #facebook #large #ocpm

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