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How I Format My WordPress Posts
Posted 15th April 2012 at 06:17 PM by GT
How I Format My WordPress Posts
I think it takes me longer to write and publish blog posts than the average marketer. Perhaps I am a little too particular. I don’t go for long blocks of text, or just straight text. To show you what I mean, here is how I like to format most of my WordPress posts.
I prefer to give my content a little style, even if it is subtle and not outwardly obvious. Some Internet Marketers will say why bother, it’s not worth the effort. But whether my readers consciously realize it or not, I think it makes it more comfortable for them and helps to accentuate the message in the post.
By the way, I have written about this in a post, on my website, titled How to Write a Blog Post for Your Home Business. You will see it in the second half of that post, but here is the gist of it for the benefit of my Warrior Forum blog readers.
This will basically highlight how I format with paragraphs, bold text, italics and hypertext links in my WordPress blogs.
After I log into WordPress and open the post editor I add in the post title and fill in the ‘All in One SEO Pack’ details. I choose an appropriate category from the Category list (or I create a new category), and I choose one to three tags from the Post tags list (or I create a new tag, if necessary).
Next, I copy the post text from the Word document where I’ve initially written it and paste it into the WP text editor. I do all of my editing and formatting in the ‘HTML’ window – except for one thing. I always use the ‘Insert More Tag’ and that is most easily done in the ‘Visual’ window.
The ‘Insert More Tag’ makes it so only a short bit of selected text appears on the home page of your website. If readers want to read more, they will find a ‘Read the rest of this entry’ link directly below the selected text, or they can click the post title.
Okay, now the formatting! And remember, this is back in the HTML window.
First, a note about paragraphs: When I write my posts, I break them into short paragraphs because it can be tedious to read long stretches of text. Readers want bite sized bits of info; it’s easier to follow and absorb that way. If they land on a page that has long paragraphs or worse yet, no paragraphs, chances are they will click away from it.
Also, when I write my posts I optimize each one for a unique keyword phrase and I use that phrase in the first paragraph, the last paragraph and usually once somewhere in the middle of the post.
When I get to the formatting stage, I use bold text for the keyword phrase in the first and last paragraphs and I italicize the phrase that is positioned in the middle of the post. On occasion, I will bold text some of the other words in the post to emphasize or highlight their importance, but I try to do that sparingly, otherwise it dilutes the value. Same goes for the use of italic text: I use it here and there, but sparingly.
Appropriate uses for bold text are in any sub-headlines you might use throughout the post, or in the first few words of paragraphs that present new key points or ideas.
Next, hypertext links (in other words, anchor text, usually with keywords associated with the link they are being anchored to).
I typically include a link or two in each of my WordPress posts. They may point to an affiliate product page or some other information page, or to another blog post or page on my website. I never use raw links; I always use anchor text (for search engine optimization).
The text editor makes hyperlinking and using features like bold and italics very easy. Just highlight the text you want to hyperlink to, or the text you want to bold or italicize, and click the appropriate icon in the text editor toolbar.
Finally, I usually include a photo or a graphic or a banner of some sort in the body of the post and I always hyperlink the image. The link usually points to a product page or another page on my site. Additionally, if you use images, be sure to use your keyword in the alt tag.
I typically format the HTML of my images and banners at the time I am writing the post, before I paste it into the editor, but the WP editor has an icon that lets you do it there, too.
Once the editing and formatting is done, I like to test the post before actually publishing it. When I am satisfied that everything is the way I want it to be and all of the images and links are working properly, I then click the publish button!
After the post goes live, I then share the link to it on my favourite social networking sites.
That’s how I format my WordPress posts. It might be more work than the average Internet Marketer is willing to put into it, but that’s how I do it and it works for me!
GT
Affiliate Power Central
For more on this topic, read my blog post, How to Write a Blog Post For Your Home Business
~ ~ ~
* Home Business Opportunities and Affiliate Resources
* Free Article Directory – Blog Post: Submit to this directory TODAY!
* Brand Yourself! – Blog post: Social Networking for Internet Marketers
* The Time Has Come To Unlock Your Potential - How To Accelerate Your Success
* Follow Me On Twitter: gtbulmer | MyPowerSite | StarrBizzcom
I think it takes me longer to write and publish blog posts than the average marketer. Perhaps I am a little too particular. I don’t go for long blocks of text, or just straight text. To show you what I mean, here is how I like to format most of my WordPress posts.
I prefer to give my content a little style, even if it is subtle and not outwardly obvious. Some Internet Marketers will say why bother, it’s not worth the effort. But whether my readers consciously realize it or not, I think it makes it more comfortable for them and helps to accentuate the message in the post.
By the way, I have written about this in a post, on my website, titled How to Write a Blog Post for Your Home Business. You will see it in the second half of that post, but here is the gist of it for the benefit of my Warrior Forum blog readers.
This will basically highlight how I format with paragraphs, bold text, italics and hypertext links in my WordPress blogs.
After I log into WordPress and open the post editor I add in the post title and fill in the ‘All in One SEO Pack’ details. I choose an appropriate category from the Category list (or I create a new category), and I choose one to three tags from the Post tags list (or I create a new tag, if necessary).
Next, I copy the post text from the Word document where I’ve initially written it and paste it into the WP text editor. I do all of my editing and formatting in the ‘HTML’ window – except for one thing. I always use the ‘Insert More Tag’ and that is most easily done in the ‘Visual’ window.
The ‘Insert More Tag’ makes it so only a short bit of selected text appears on the home page of your website. If readers want to read more, they will find a ‘Read the rest of this entry’ link directly below the selected text, or they can click the post title.
Okay, now the formatting! And remember, this is back in the HTML window.
First, a note about paragraphs: When I write my posts, I break them into short paragraphs because it can be tedious to read long stretches of text. Readers want bite sized bits of info; it’s easier to follow and absorb that way. If they land on a page that has long paragraphs or worse yet, no paragraphs, chances are they will click away from it.
Also, when I write my posts I optimize each one for a unique keyword phrase and I use that phrase in the first paragraph, the last paragraph and usually once somewhere in the middle of the post.
When I get to the formatting stage, I use bold text for the keyword phrase in the first and last paragraphs and I italicize the phrase that is positioned in the middle of the post. On occasion, I will bold text some of the other words in the post to emphasize or highlight their importance, but I try to do that sparingly, otherwise it dilutes the value. Same goes for the use of italic text: I use it here and there, but sparingly.
Appropriate uses for bold text are in any sub-headlines you might use throughout the post, or in the first few words of paragraphs that present new key points or ideas.
Next, hypertext links (in other words, anchor text, usually with keywords associated with the link they are being anchored to).
I typically include a link or two in each of my WordPress posts. They may point to an affiliate product page or some other information page, or to another blog post or page on my website. I never use raw links; I always use anchor text (for search engine optimization).
The text editor makes hyperlinking and using features like bold and italics very easy. Just highlight the text you want to hyperlink to, or the text you want to bold or italicize, and click the appropriate icon in the text editor toolbar.
Finally, I usually include a photo or a graphic or a banner of some sort in the body of the post and I always hyperlink the image. The link usually points to a product page or another page on my site. Additionally, if you use images, be sure to use your keyword in the alt tag.
I typically format the HTML of my images and banners at the time I am writing the post, before I paste it into the editor, but the WP editor has an icon that lets you do it there, too.
Once the editing and formatting is done, I like to test the post before actually publishing it. When I am satisfied that everything is the way I want it to be and all of the images and links are working properly, I then click the publish button!
After the post goes live, I then share the link to it on my favourite social networking sites.
That’s how I format my WordPress posts. It might be more work than the average Internet Marketer is willing to put into it, but that’s how I do it and it works for me!
GT
Affiliate Power Central
For more on this topic, read my blog post, How to Write a Blog Post For Your Home Business
~ ~ ~
* Home Business Opportunities and Affiliate Resources
* Free Article Directory – Blog Post: Submit to this directory TODAY!
* Brand Yourself! – Blog post: Social Networking for Internet Marketers
* The Time Has Come To Unlock Your Potential - How To Accelerate Your Success
* Follow Me On Twitter: gtbulmer | MyPowerSite | StarrBizzcom
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