The Amazon Seller Rating Explained

Stuck about breaking down your Amazon Seller Rating? You’re not alone! Plenty of merchants don’t know the finer points of it, and therefore don’t know how to make them work to their advantage. In this post, FeedbackExpress is going to deconstruct all the complex bits so you can hit the ground running.

Amazon Seller Rating Explained
First of all, Seller Rating is not the same as Seller Feedback. The latter is the reviews buyers leave of your service and your products, while the former is the measurement of your worth and success as a seller.
Your Seller Rating consists of a numerical score between 0-100, with 0 being the absolute worst you can score and 100 marking perfection. Each order you fulfil (or Amazon fulfils) grades your performance on the following metrics:

• Shipping Time: The shipping time you advertise for an item should reflect that in reality.
• Order Cancellations: You’ll get points taken off if a buyer places an order, then cancels it.
• Chargebacks: This is when a buyer contacts their credit card company and says it was fraudulently used.
• Customer Inquiries: The longer you wait to answer customers’ questions, the likelier it is you’ll lose points on your rating.
• Feedback: If you’re consistently getting negative reviews, your Seller Rating is going to take a hit.
• A-to-Z Claims: When a buyer feels any of the above weren’t to their liking, they can make an A-to-z claim so that Amazon will dig into things for them.

Amazon knows that a decent timeframe is needed to properly assess your worth as a seller, so they look at all orders from the last 365 days. For example, you’re assigned a score on each individual order, then all the scores from all orders in the last 365 days are tallied up, then divided by the number of orders.

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