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7 Ways to Get Ready for the Holiday Season

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Posted 19th September 2017 at 09:54 AM by repricerexpress

Although it seems like just yesterday the kiddies have gone back to school and we’re still getting some gorgeous weekend weather, it’s time to start thinking about the holidays. As an online merchant, you have to think about the upcoming shopping seasons months in advance. But if you’re not quite ready to do an all-in right this very second, then RepricerExpress has a handy list of 7 things you should put on your to-do list.

1. Take Stock of Your Inventory

Unless this is your first year in selling online, then you have a bit of a history to work with. Take a look at years past and see how your performance was around Christmas time. What items did you sell a lot of? Maybe those should be things you order more of, and maybe those should be things you price a bit higher to increase your profit margin. And maybe those things were trendy items that won’t apply to this year. The idea is to look at your past and use it as an indicator of the future.

2. Do Research About Hot-Selling Holiday Items

Some products are pretty easy to make decisions about, like not highlighting a lineup of swimwear and barbecue gear (unless maybe your major clientele is in Australia where it’ll be summer for them). There are some sure fire items that will be a hit at holiday time, like tech items (think headphones, chargers and other accessories). And some will be more target-specific, like items for men, women, spouses or family members. Google around and find common trends, and then cross-reference your data with the metrics on Amazon to see which items you should stock.

Read the full article on RepricerExpress
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