Copywriting is an essential skill for any online marketer.

Online marketers use copywriting on a daily basis. From the emails we send to the sales pages we write for our products.

How Important Is Copywriting?

If your copywriting stinks, you won't be able to compell your prospects to take action, therefore not allowing you to make any progress.

On the other hand, if your copywriting does compel your readers, and gets response, you will...

Every guru will tell you that "the money is in the list".

And while it's true that I owe most of my success to my lists and other email promotions proving that email marketing is still a powerful direct marketing tool, but is it losing it's effectiveness, particularly in the "make money online" niche?

It seems the days of getting 20-30% click-through rates as they were a couple of years ago are gone. Now, an average of 10% is considered the norm....