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#1 |
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Warrior Member
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I am curious to how people actually start working and getting paid for writing copy? What is the Process if there is one?
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#2 |
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Active Warrior
Join Date: Feb 2009
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Hey Mike
First comes all the home study courses, going to seminars, first get good. You don't have to be Gary Halbert but you must be able to write copy that can sell something. Luckily most marketing on and offline is terrible. One way to get experience is to offer to do something, an ad, a sales letter, for $1. Don't do free, its a small but important difference. Try this with people you network with, small businesses you shop at, facebook friends in business, etc. Another great way is sites like elance or rentacoder. Starting small, possibly $100 or less, you can build up to higher paying repeat jobs for a client. I haven't posted this reply to sell product but I am launching a course on this at rentacodercash.com, and you can have a free copy of the course when its done, just PM me. (And anyone else that thinks I posted this to sell the course can have a copy as well, just PM me) Whatever you do make sure you get testimonials from everyone. You might have to badger them a bit into using your copy so they can give you a results based testimonial. Anyone can say "Mike's sales letter looked really nice, he finished it on time, blah blah blah". But you want testimonials which say "Mikes sales letter pulled in $25,000 the first month I used it with only a thousand hits". Get one of these and people will contact you. |
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Brian Cassingena
http://www.facebook.com/brian |
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#3 | |
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Matthew James O'Connor
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Quote:
Only thing I found at Elance is that it's full of low paying clients who don't value copy and are simply not worth the hassle. | |
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Former Infomercial Mogul Fuses Cut-Throat Sales Savvy With Legendary Copywriting Secrets To Explode Your Bottom Line... Delicious Sales Copy
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#4 |
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Earn Money Online
Join Date: Apr 2009
Location: manila
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Hi Mike
Before apply as copywriter you need a ready sample of your works. Most companies need a copywriter because for seo or search engine results. Check The website of: Simplyhired and Freelancewriting Hope It helps these samples. AL |
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#5 | |
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Raider Of The Lost Fart
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Colm | |
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#6 |
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Active Warrior
Join Date: Apr 2009
Location: UK
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Hi Mike
I was offered writing work and that's how I got started. People read my work and then emailed me with their offers. The result is that now I make it clear (via my website) that I am available for offers, which before hand I wasn't. I wrote for pleasure alone. It was the interest in me and my work that led to me becoming a Freelance Writer/Marketer. If you want to create this type of buzz for yourself, write advice articles and humour ones (if you have the skill) and give of yourself freely. People will come to you if you are genuinely helpful and not in their face. I do a lot of bits for people freely. They mail me and if I like the project I'll help them out. It's rewarding and so we both benefit even if not always financially. Good luck |
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#7 |
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Godfather Of Persuasion
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Mabuhay Al...
You're completely wrong about SEO and copywriting. Companies may need SEO.. and they definitely need copywriting... but never the twain shall meet. SEO, while great for getting search engine placement, is a copywriter's nightmare. |
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Vin Montello
“Is Your Copywriter Making You This Kind Of Money?” www.montellomarketing.com The Godfather Of Persuasion” www.montellomarketing.com/godfather |
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#8 |
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Now Bigger n Softer!
Join Date: Nov 2008
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Mike, paypal me $50 and I'll spill the beanz!
Our SEO writing friend is correct about getting together a portfolio. Generally the most powerful way of getting well paid work is to just write to people that you know hire copywriters. I mean write, not email. You know all that junk mail you get in the post? Who wrote it? There ya go ![]() Research the company, find the marketing director, ask for a chance to prove yourself. B. |
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#9 | |
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Active Warrior
Join Date: Apr 2009
Location: UK
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Quote:
I have a very cheeky little trick to bypass spoiling copy in favour of popular keywords and the trick is simply to include all the best keywords but make them invisible to humans. Google bots see them, humans don't. The copy delivers so the human isn't disappointed, but all those crap little phrases remain unseen thus the copy isn't spoiled. How do I make them invisible? Simple, I change the font to white, assuming my background is white. Hey presto..invisible. If the reader hovers their cursor over the blank spaces they'll see them but chances of them doing that are remote. | |
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#10 | |
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Quote:
Then again, I'm still newish to copywriting online. ![]() Joshua | |
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#11 | |
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Active Warrior
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I guess it depends how you do it. If the bulk of the copy is genuine content and the invisible words are written as part of basic sentences it may be undetectable to a bot. | |
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#12 |
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Dare To Dream
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Please refer here for your answer:
How to use SEO to pull punters without ruining your creative copy! |
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#13 | |
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Raider Of The Lost Fart
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Quote:
Colm | |
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#14 | |
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Copywriter and Marketer
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Are You Kidding?!? $5 For Your Own Secret Conversion-Boosting Weapon...
Now On Clickbank: Earn 60% Affiliate Commisions On My Offline Consulting Secrets! Revive Your Sales Letter FAST! | Offline Consulting Secrets | Market Your Copy Six-Figure Producing Copywriter For Hire | Easy Referral Systems | Easy Multi Tracking |
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#15 | |
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Copywriter and Marketer
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Quote:
Took me about 2 months until I was ready to do copywriting full-time. It's almost 3 years later and I'm still writing copy for clients full-time. So the cliffnotes version: 1) Learn how to write fairly good copy to get started. The better your skills, the faster you can build a strong reputation. 2) Market yourself extremely well. The clients who will gladly pay thousands for your services will only do so if they believe you are worth every penny and then some. That's a combination of showing you have strong copy chops and a good (or even great) ability to promote your business. If you don't know how to market your own business, then chances are you won't know how to help them with their marketing. Hope that helps, Mike | |
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Are You Kidding?!? $5 For Your Own Secret Conversion-Boosting Weapon...
Now On Clickbank: Earn 60% Affiliate Commisions On My Offline Consulting Secrets! Revive Your Sales Letter FAST! | Offline Consulting Secrets | Market Your Copy Six-Figure Producing Copywriter For Hire | Easy Referral Systems | Easy Multi Tracking |
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#16 |
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Copywriter and Marketer
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Mike (aka original poster):
I see in your sig file that your blog is called RealRenegadeMarketing Not sure if you knew it or not, but there's a well-known copywriter named John Hostler that is known as the 'Internet Renegade'. A number of his products use the word Renegade in it, including his copywriting site, RenegadeCopy. So if you do decide to try to build that site as your personal brand, then don't be surprised if you have some people confuse your site with one of John's. Hope that helps, Mike |
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Are You Kidding?!? $5 For Your Own Secret Conversion-Boosting Weapon...
Now On Clickbank: Earn 60% Affiliate Commisions On My Offline Consulting Secrets! Revive Your Sales Letter FAST! | Offline Consulting Secrets | Market Your Copy Six-Figure Producing Copywriter For Hire | Easy Referral Systems | Easy Multi Tracking |
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#17 |
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clever7
Join Date: Mar 2009
Location: Athens, Greece
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Copywriting is a talent. It usually begins with article writing. I’m an article writer who is becoming now also a copywriter.
With article writing you mainly expose your offer with a somehow neutral, informative character, while copywriting is basically convincing and selling. |
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Discover the Power of the Unconscious Mind!
http://www.scientificdreaminterpretation.com Join my Affiliate Program and Sell Original eBooks! http://www.booksirecommend.com/ap-promo.php |
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#18 |
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ResultsCopywriting.com
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Mike,
I disagree with about everything posted here, at least the posts that relate to your question. First, you need to be able to sell. Putting some words together isn't copywriting... The majority of "great" writers in the world couldn't write copy. They can write the great American novel, but not great copy. My advice, put together some products, write your own copy and track your results. Until you can write something that pulls in sales no one will hire you anyway. Once you can market a product you have to market yourself. Prove that you can write copy that converts, and then get the word out. That's how you start making money. "Copywriters", as many people seem to believe, aren't article writers, they're not content writers, they have one job and that's to get people to take action and generate leads and sales. Persuasive writing that gets results is a talent that takes a lot of time to develop, and that's why copywriting pays well. The claims from AWAI and other places about "Anyone can make boat loads of cash writing a few simple letters a month" aren't true. Most people don't have the natural talent for it. Not saying that applies to you, but if you want to get hired show some value first. Hope that helps. -Scott |
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#19 | ||
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Whacked-Out Copywriter
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Quote:
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Yeah, you're a real expert in Search Engine Optimization aren't you? Bit like your current spamming of this Forum with your bull**** "critique my site please". Perhaps the Mods need to step in here - your practices are out and out dangerous. | ||
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Riding Shotgun with Frank Kern WSO
Heard about WPMage? Want some advice on it? I was a beta-tester. PM me Dude. |
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#20 |
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Dare To Dream
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You're a bit late on that; we've straightened her out in the other thread about the keyword spamming. She didn't know any better but she does now. So no, I don't think she's an SEO expert. I'm still hammering her about that in another thread but she thinks otherwise. It's a lost cause so I'm done.
As for her copywriting, she seems to be turning around and taking advice. At least on the last one I gave her. Maybe if we give her some slack, she just might be willing to admit that she doesn't know as much as she claims and will finally grow. Who knows though, maybe I'm being too optimistic. |
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#21 | |
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HyperActive Warrior
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#22 |
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Warrior Member
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Can anyone recommend a good program to learn copywriting? I recently signed up for the training at simpleology.com.
I hope I'm not wasting my money? |
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#23 |
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HyperActive Warrior
Join Date: Nov 2008
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Plenty of DVD programs you can buy. I recommend Brett McFall and Allan Forrest Smith's programs. Very well presented.
I personally disagree with the advice on doing rewrites of clickbank stuff. Not that its not good to practice but if you're already pretty good, you need real experience with REAL LIFE clients. There are a few posts from time to time where people are looking for cheap writers. Go for one of them. And if you've got no experience, tell them you'll do an alternate version of a piece someone has already written so they can try you out. Of course, you dont ask for the existing piece because you need to do it from scratch (like a real paying job). They've got nothing to lose. Because they've already got 'live' copy for that project then it doesnt matter how your copy turns out. There's no pressure on them for you to perform. Then, if they think you're OK they might start giving some paying jobs your way. If I was starting out again, I might do that. PS I went to a couple of copywriting seminars and hassled the presenters for the chance to write for them. If you're enthusiastic and you want to pay the cost its probably a better bet. |
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#24 |
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Dare To Dream
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Not that I want to accept "open and utter disrespect" I simply believe people can change. However, I just saw the thread where she "re-wrote" Vin Montello's headline... I gotta go over there! Come join.
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#25 |
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Warrior Member
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wow the question of how to get clients is age old and it seems that NOBODY agrees ... between complete rank beginning copywriters and pros....every one has a different answer...sad....because the answer to that question should be straightforward for those of you who are pros and have a steady stream of clients like clock work.... hmmm
Something that has worked for myself... is that I would just pick out websites and businesses that had really, really crap copy on their site , that I knew I could beat for sure. I was just beginning and had not testimonials and no controls under my belt. I didn't care about getting money so much as I cared about getting something under my belt so that I could get the big $$ later on down the road. I know that there are some top guns in this forum that have been able to make the big money while just getting started all at the same time, but my self image and confidence was able to let me do that.. Plus I embarrassed myself a few times because my copy sucked and I had to rewrite the copy several times until it did alright ... .. had I known I was going to screw up like that I would have NEVER gotten started in copywriting, but now that I look back I'm glad I did... the point is...just go and pick out as many sites and business owners as you can that have copy that you KNOW you can improve upon. Introduce yourself let them know who you are, and turn the problem of having no previous experience into a benefit for them. And don't be afraid to screw up.... because you're going to make mistakes...many of them... we all do... and the best of the best will tell you it took a lot of mistakes and screw ups to get to where they are now. Good luck
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#26 | |
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Matthew James O'Connor
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Quote:
There's no straight answer because copywriters reach success in different ways. Also, I think since we're 'writers' most of use are introverted by nature. Bragging about how great our writing is doesn't come natural. It's far easier to write about someone else's product or service and make them look good. Writing copy and marketing yourself are two very different things. Some copywriters become successful because they write great letters and their clients have connections. Positive word of mouth spreads or the copywriter implements a referral system to make sure word of mouth spreads. Other copywriters may not even be that good at their job but they sure know how to sell themselves and command the big bucks, so they find success that way. Real success comes when you can balance the marketing and your copy skills. If you can create awesome letters that rake in the big bucks while also marketing yourself successfully and, finally, closing clients more often than not then... you'll be turning more jobs down than you take on. If you're after that first job however, why not create a webpage advertising your services (although the success of this depends on your copy skills) and pay for an Adwords ad. Sure, competition is rife but if you can learn how to close clients effectively, the Adwords outlay will seem small compared to the fees you'll eventually command. | |
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Former Infomercial Mogul Fuses Cut-Throat Sales Savvy With Legendary Copywriting Secrets To Explode Your Bottom Line... Delicious Sales Copy
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#27 | |
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Active Warrior
Join Date: Feb 2009
Location: South Australia
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Quote:
If you're ok with doing a sales letter for $100, then you can get work, but I get many times that on rentacoder. I don't know why. Plus RAC has no monthly fee. | |
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Brian Cassingena
http://www.facebook.com/brian |
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#28 |
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Active Warrior
Join Date: Apr 2009
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I have found it far more fruitful to work with one or two steady clients that constantly send you work instead of fighting for pennies over there on elance and rentacoder.
Think outside the box when looking for work...Work LinkedIn actually it worked for me... |
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#29 |
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Active Warrior
Join Date: Apr 2009
Location: in New York
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Hi, Mike.
You should spend some time cold-calling small businesses and entrepreneurs. Medium-size companies or large corporations pay well and have a lot of work. But they are looking for consultants with very specific skills. This might pose some problems for a rookie like you. If you get a lot of rejection, do not get discouraged. Some day someone is going to hire you. This will pave the way to bigger and better opportunities. Perseverance is the key to success. Never work for free!! EVER!! Remove the word "FREE" from your vocabulary. Why? People you work for will not treat you with respect. And they will eventually say that your work is not up to par. This will have a negative impact on your self-esteem and eventually might discourage you from pursuing your dream. You have to be psychologically equipped to succeed as a copywriter. Don't let anyone deprive you of your dignity and throw you off track. Last but not least. Do NOT work for FREE. It bears repeating. Good luck! |
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Copywriter & Marketing Consultant
www.kambarian.com |
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#30 | |
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Godfather Of Persuasion
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Quote:
Al... and all I'm saying is that is counter-productive to copywriting. Sure... do your seo stuff... get your seo optimized page a better ranking. Just don't attempt to sell on that page. (Copywriting is all about selling.) Have your nice articles and landing pages be portals to your selling page. But leave your selling page alone when it comes to SEO. | |
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Vin Montello
“Is Your Copywriter Making You This Kind Of Money?” www.montellomarketing.com The Godfather Of Persuasion” www.montellomarketing.com/godfather |
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#31 |
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Banned
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Listen to what Vin is saying--he's totally correct.
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#32 |
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Warrior Member
Join Date: Apr 2009
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Mike,
How to Get a Job As A Copywriter Great question. Here's my humble two cents' worth: First of all, call yourself a writer. Mind set is vitally important. So get some business cards printed up. You don't need anything fancy, just your name, the word copywriter, and your contact details. Set up a simple website that shows your wares. Include testimonials. Simple PDFs are fine. Just make sure that visitors can read things like body copy. Who you wind up writing for will depend on where you want to write. In an ad agency, or as a freelancer? You haven't indicated which it might be, so here are two possibilities. If it's the former, approach writers you admire and ask for help. Explain that you're just starting out and that you're looking for ways to improve. If your intention is to go it alone, pull together samples of your writing for real clients and pound the pavement. Bang on doors. Strut your stuff, state your rates, and ask for work. DO NOT WORK FOR FREE. If I'm going to pay you to write my sales letters I want to know that you can write. If you undervalue yourself, people will under pay you. I want quality for my money. If you can't prove this to me with stuff you've written for other people you're about as much use as a chocolate screwdriver. But either way, pull together examples of your work and get out there and sell yourself. If your work sells and if you can sell yourself, you'll get work. To begin with the jobs will be small, but each one will bring with it the chance to work on real stuff, the chance to learn, and the chance to fatten your book. As your prospective client or boss, I want to see what you've done for other people. As my writer it's your job to make me look good. If you can make other people look good, you'll get work. I hope this helps. Keep us posted, and good luck to you. |
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#33 | |
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ResultsCopywriting.com
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Quote:
Just the bidding structure encourages going with the lowest bidder... And there's always a lower bidder. The key is to prove yourself, and then to seek out clients who truly understand the value in great copy... Not many people do, and that's why most webmasters (I write primarily online) are broke... They can't look at copy as an investment, they see it as an expense that they can't afford. To be fair, I've never pursued work on the bidding sites, I could be way off base but I doubt it. Just my .02 on the bidding sites. -Scott | |
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#34 |
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HyperActive Warrior
Join Date: Apr 2009
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Thanks for motivating to get the Copywriter Job. I am sure we all work to make some living. And working for free will creat a sense of substandard material...
But for last couple of months I am trying on all the sites like elance, scriptlance, getafrelancer and rentacoder I tried all and posted on almost all important jobs/projects, But all in vain. I haven't got any solid work from there. |
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#35 |
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TheHypnoticCopywriter.com
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This report from Ryan Healy (A+ Copywriter) really helped me get started.
Get Copywriting Clients | How to Get Your First Real Client I stand fully behind it. |
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#36 |
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Active Warrior
Join Date: May 2009
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[quote=Angela Kambarian;739122]Hi, Mike.
You should spend some time cold-calling small businesses and entrepreneurs. Medium-size companies or large corporations pay well and have a lot of work. But they are looking for consultants with very specific skills. This might pose some problems for a rookie like you. If you get a lot of rejection, do not get discouraged. Some day someone is going to hire you. This will pave the way to bigger and better opportunities. Perseverance is the key to success. Agree. I would start with small to local businesses in your area. People in business you know very well or businesses you currently use. For example, a dentist, mechanic, retailer, trades person, etc. In this case you could offer them your services for substantially less, however if you get great results maybe build in a performance bonus. Better still, get plenty of testimonials. Do smaller jobs, whereby the turn around time will be shorter to get faster results. But I guess it all depends on what type of copy you will offer the client. Overall, this will give the confidence and leverage to build a quality portfolio of testimonials. Another tip: when you call the businesses make sure you stick to a pre defined script. Ask them about there current copy, and find out their ROI. If they have current copy on hand, tell them how you will improve it and get a far better ROI. Then go to work. After this, arm yourself with your portfolio of testimonials, brush up on your marketing skills and head hunt bigger clients. Good Luck. |
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#37 |
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Warrior Member
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Join Date: Mar 2009
Location: Massachusetts, USA
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Thanks for the Advice Guys.
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#38 | |
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Senior Warrior Member
Join Date: Aug 2008
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Quote:
Do you think to make a lot of money in copywriting you have to have a natural talent/ability for it? Or do you think it can be learned (if the persistence and desire is there)? | |
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"One Man's Ceiling is Another Man's Floor" "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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#39 |
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HyperActive Warrior
Join Date: Jun 2009
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@ Scott... I am myself not a fan of bidding sites as its quite unfair most of the times and hard for newbies to get projects too but still if you get a hold of it then its a jackpot for any one trying to build their skills on these freelance sites.
Thanks Webmatic |
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#40 |
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Active Warrior
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The LAST thing you should do is randomly cold call on small businesses.
1. They are not looking for copywriting 2. Unless they are seriously growth minded - they aren't going to give you a lot of repeat business. At a minimum, ONLY target business that currently are running ads, flyers etc. Even here - most advertisers don't track their ads, so even if you do a free rewrite - you'll never get a case study to shop. And you are going to get more business in the offline world positioned as a marketer or advertising consultant than a copywriter. Here's the master key: Getting a successful case study under your belt is THE most important thing you can have. That first one. Get it any way you can. If that means doing something for free for a friend that owns a business or website or charity - whatever. Do it. Get the success. You'll be a more confident writer. Success attracts success. In the old days there was something called "apprenticeship". They should bring it back. It's the best way to increase your skills as a writer and build your confidence and build your portfolio. Me? I'd contact Vin or Mike or any of the other full time, proven, well respected copywriters and offer to write, research, etc. FREE. You'll gain lessons you can't get out of a book. You'll become a better writer faster. And if you are not becoming a better writer - you'll learn that faster as well. Oh, pet peeve rant: Guys that sell "how to get copy business" books that have never honestly built a system. They got one client paying steady, picked up some referrals - and frankly, hung out at seminars and met folks and got business that way. Then they are now pimping books using systems they've never used, tested or proven. There's no wrong way to get clients. Case in point: I know of $25,000 up front against .5 cents a letter mailed writers that have never prospected a day in thier life. They have an agent that hands them business and they hand him a check for 10% of on-going revenue. But the foundation that makes it all work is being a master of your craft. |
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Robert Stover
Copy Ideas! |
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#41 |
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Warrior Member
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hey pal,
my advice that is the real answer. Learn from the 3-5 best, forget the rest Halbert Carlton Kennedy Read: Collier Letter book, How to write a good ad, The caples book, boron and halbert letters. Then go thru their swipe files Rewrite, rewrite, rewrite all of their ads until you can almost remember them Then create your own copy for a product. Read some sugarman, bly, nicholas for some new stuff, maybe some cialdini too. you will then be better then 99% of copywriters and ill have a rich best friend ps you can just work for me ill pay u chris |
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#42 | |
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Copywriting Coach
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And how long does all this take? It's like saying if you want to be a doctor go to medical school. -Ray Edwards | |
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#43 |
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The Fabulous One
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Join Date: May 2008
Location: Texas
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Hi Mike,
Since you are now on the topic of actually marketing your copywriting services, I trust your skills are already up to par. The next suggestion is to study "the art of marketing." Funny thing, there's a lot of people that get into copywriting to get paid on the higher end of a writer's salary range. However, it's a fact that if you want to make the "big bucks" you've got to learn to market yourself. I would get hooked up with well-known writer who can guide you along. There's lots of information to read upon this topic in the Copywriting Board. Oh, and I just read a post from Mike H., on the same forum, that helps new copywriters establish a stable business of high paying clients. The idea about marketing your services is to find a few marketing methods you're comfortable with and circulate your efforts on each. Hope this helps! |
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#44 |
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Awesomeness Inc.
Join Date: Jan 2009
Location: Melbourne
Posts: 31
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Find sales pages on the net by browsing through clickbank than when u find a poor one... contact it's owner and offer to rewrite the copy for him for $1 but than if it beats his control he pays you $300 or whatever...
Heck if you get them results you deserve the money right? It's not incredibly easy to get clients this way but if you beat an existing control you can bet that you'll get a nice testimonial and even a long term client
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#45 |
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HyperActive Warrior
Join Date: Sep 2005
Location: , , Norway.
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I think that the best incentive you can have to get someone to hire you is if you actually create a product, write your own copy, and it sells like crazy. But that's just me, too straightforward I guess.
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Ragnar T. M.
For a limited time you can: Rent My Creative Touch. The Squeeze Page Writing Tips, Tricks And Proven Techniques You Need To Master Squeeze Pages! Teaching Writing Blog |
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#46 | |
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Active Warrior
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Join Date: Jun 2008
Location: Chicago
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Christie would you or someone else mind posting or PMing
me the link to Mike H's post about marketing your services? Quote:
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"A deepening of consciousness sometimes requires a strong move in life."
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#47 | |
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Copywriter and Marketer
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Join Date: Apr 2005
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I have a site called Market Your Copy that teaches copywriters how to increase their marketing and salesmanship skills. In addition, there's a bunch of expert interviews I've done which I've made available to the members. Market Your Copy - Discover The Marketing and Salesmanship Secrets for Copywriters! On the Copywriting Board, I posted a link to listen to one of those interviews which was with A-List copywriter Doug D'Anna. The 1 hour interview was 100% content with zero product pitches. Here's a direct link to that post. It's a free listen with no opt-in required. Market Your Copy Interviews Doug D'Anna Hope that helps, Mike | |
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Are You Kidding?!? $5 For Your Own Secret Conversion-Boosting Weapon...
Now On Clickbank: Earn 60% Affiliate Commisions On My Offline Consulting Secrets! Revive Your Sales Letter FAST! | Offline Consulting Secrets | Market Your Copy Six-Figure Producing Copywriter For Hire | Easy Referral Systems | Easy Multi Tracking |
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#48 |
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Sales Page Writer
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It is really strange, I just got a copywriting job from my posts on this site.
I have never even advertised that I do it. This forum can be a powerful tool if used properly (I think I just got lucky )
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#49 | |
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Warrior Member
Join Date: Apr 2009
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But Ray Id love to hear what your opinion is and what you have to say. Your in a position id love to be in shortly down the road with a really successfull copywriting business. How long did it take you to really get it? | |
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#50 |
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Active Warrior
Join Date: Jun 2009
Posts: 52
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offer free copy writing first then the order will come.
so you will know
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