How to nail down your USP

I remember paying John Carlton a lot of money back in 2004 or so, just
so he could help me work on my USP... because I knew it was THAT
important.

And the thing is... I would spend hours and hours trying to find what was
most unique about me, my business, my products, etc... and up until a few
years ago, it's how I tried to find my USP on all my products.

I was going back through my emails that John had sent me, about
my USP... and something really jumped out at me.

Most marketers, when trying to find their USP... simply think about what they've DONE... as in "past tense"

But there's no reason you can't CREATE a NEW USP based on what you WANT to do in the FUTURE.

In other words, don't limit yourself to what you've done and what you feel is unique about you/your products up until now.

Instead, think of what you WANT to do and how you WANT to be unique... and run with that. in other words, CREATE a USP.

Think of what you want to achieve/be known for/help with, etc... and try to think of the single biggest way you could stand out from the others in the market.

So... your USP can be something you're not even doing right now... but COULD do better than anyone else.

That's where I had been limiting myself in the past... thinking of only those
things I had done already... not thinking my USP could be something I could create based on what I wanted to do in the future!

Your USP is what makes you unique... why someone should choose you over the competition.

so if you can't think of something that just packs a punch... create one and stick with it... and perhaps it will take your marketing/business to an entirely new place.