Bencivenga's Cracker Jack Secret - Applying It To The Web

Check out this copywriter's site. It does just what you are talking about--it reads like a special report.

Copywriting Maniac - The Affordable Internet Marketing

Same thing with this WSO:

http://www.warriorforum.com/warrior-...-you-next.html

Different styles, both offer plenty of takeaway value.

Joe,

Thanks for the examples. What about the books including kindles on Amazon with short sales copy and have lots of sales?

Sure, Amazon book sales copy, sales pages, emails, pre-sell pages. There are many vehicles you can use interesting and valuable information to sell.

Think of a book description that says, "This is the greatest book I've ever written. I'm great because I did these things and have these 5 college degrees. You should buy it because I'm great."

Nobody gives a flying fig newton about that stuff, right?

But let's say part of the description said, "Here is one example from my book you can use right now to get an immediate and long-lasting benefit."

As long as the benefit appeals to the target audience, isn't that 100x better than the self-serving description?

Survey says yes!

Yup, Frank Kern calls it "Results in Advance." There was another guy before him who had a twist on it called "Offer Service." Here is how he describes it:

"Remember the people you address are selfish, as we all are. They care nothing about your interests or your profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, "Buy my brand. Give me the trade you give to others. Let me have the money." That is not a popular appeal.

The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product.

The ads are based entirely on service. They offer wanted information. They site advantages to users. Perhaps they offer a sample, or to buy the first package, or to send something on approval, so the customer may prove the claims without any cost or risks.

Some of these ads seem altruistic. But they are based on the knowledge of human nature. The writers know how people are led to buy.

Here again is salesmanship. The good salesman does not merely cry a name. He doesn't say, "Buy my article." He pictures the customers side of his service until the natural result is to buy."

More here:
Chapter 3 - Scientific Advertising

You may want to keep an eye on how Andre does it.

I'm not an affiliate, so here's link if it is in forum rules.

Affiliate Bully

I had a similar deal going but I got hacked and they destroyed two of my Wordpress data bases a few months back, but it was working well and working with Google PPC. Took them to long copy educational page. Offered free PDF with no optin. Then at end of PDF was link back to site to optin page with video showing them what would happen when they opted in.

Sounds convoluted but it was working well.

That's another example of the Crackerjack Secret.

How did that ad for Merrill Lynch do?

Ten thousand responses!

Online, it's more about first getting it read, and then providing that valuable
content that builds trust/proof/credibility and gets people thinking that "if
this is what you're giving away"... there's probably a lot more killer stuff inside.

So, first... to get it read, just make sure it's simple, clear, clean, and well,
easy to read...

Sick of getting GOUGED when gas prices go up?

Make it look like editorial content that's valuable.

You could do a lot worse than modeling it after an article in the New York
Times or any other newspaper.

Then, it's about adding valuable content that shows the reader that:

1. you're for real
2. you know what you're talking about
3. you're demonstrating your product/service
4. Get them thinking "man, if they're giving this stuff away, I wonder what their paid stuff is!"

But after learning Gary's Crackerjack secret... I found it to be a lot like Eben Pagan's
"moving the free line" theory I had learned from him as well.

Here's a good one from Halbert that reads like an informative article.

Gary Halbert | An Open Letter To Every Attractive Women in Miami | Copy Swipe File Example

(Gary's "girlfriend" ad swipe is also in this thread- post #4:
http://www.warriorforum.com/copywrit...wipe-file.html )

Wow - Overwhelmed by the responses.

Thanks for your shares Gentlemen!