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Mentions on Big Media Sites Won't Make you Rich - Here's My Experience

by visman
5 replies
Every online marketer wants his/her site to get mention from top niche sites. However, the amount of traffic your site can get from an article published in such media sites is not really impressive. My diet site was featured in fitnessmagazine.com and I only about 100(!) visits. The same story is with DailyBurn. The only diffrence is that their article got a good seo ranking and now it brings me 350 visits a month. Why do top sites send so low visitors? I think the answer is "Content fragmentation". Here's a great insight I discovered recently -

"Population of planet Earth is seven billion people and is growing by 1% a year. There over 3 billion people on the internet and this number is growing a bit faster. The content is growing much faster, probably doubling every few months. This means that each particular piece of content is grabbing fewer and fewer eyeballs. As publishers, Forbes, Business Insider or Techcrunch, don’t care if one million people will be shown banner on the same page or if it’s million different pages â€" the number of displays is the same. But it makes huge difference to PR and marketing professionals, because you want people to read content about YOUR company. Just for the record, I don’t believe that you can buy banners ads in popular tech publications with positive ROI either, never met a human being who was able to accomplish this feat. It seems to be the case of ‘well, look at all those other advertisers, they can’t be all wasting their money, can they?’ We’ve had really dismal results with post that went through the main page of VentureBeat and many other publications â€" this is exactly what happens when the audience is sliced up in million different pieces."

What is your experience?
#big #experience #make #media #mentions #rich #sites
  • Profile picture of the author Steve B
    My experience is this:
    1. You have to have content that is very valuable and obviously helpful to people in your exact niche.
    2. Then you have to distribute your content in places where your target audience will see it and immediately recognize the value it contains.
    3. Next, you have to have a compelling reason for prospects to go to your site and engage with your business.
    4. Finally, you have to reduce the risk for the prospect in dealing with your business. (Many ways to do that)
    If you are able to pull all this off, your prospects will see you as the only logical choice when it comes to sorting through the competition in the niche. Why? Because your competitors aren't doing these things.

    Steve
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  • Profile picture of the author amaziff
    It reminds me of my two good friends that were featured in Engadget with their startup. Of course their expectation were huge. They were hoping that maybe some investor will contact them or something similar. In the end it didn't help them so much. They had bigger traffic (not too much) than on average for some time and that was pretty much it.
    I would say that it's definitely helpful to be featured on big sites but it can't guarantee some big success.
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  • Profile picture of the author George Schwab
    "Content fragmentation" is a complex issue, and it doesnt stop there
    today we have a fragmentation in all markets, oversupply of products
    oversupply of services.

    The solution is Google, just as you said: "The same story is with DailyBurn. The only diffrence is that their article got a good seo ranking and now it brings me 350 visits a month."

    and thats the only reason we use the media these days. I think you understand how to create
    a good ranking? if not let me know and i will be more specific. you can choose ANY media site for that purpose.
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    • Profile picture of the author visman
      Originally Posted by George Schwab View Post

      "Content fragmentation" is a complex issue, and it doesnt stop there
      today we have a fragmentation in all markets, oversupply of products
      oversupply of services.

      The solution is Google, just as you said: "The same story is with DailyBurn. The only diffrence is that their article got a good seo ranking and now it brings me 350 visits a month."

      and thats the only reason we use the media these days. I think you understand how to create
      a good ranking? if not let me know and i will be more specific. you can choose ANY media site for that purpose.
      Well, what is your method for media ranking?
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  • Profile picture of the author ryanbiddulph
    Hi V,

    Being featured on top level sites or blogs helps you align with top level sites or blogs. Some biz and traffic may flow through it, but it's more about sharing where ya been versus making thousands or hundreds of thousands through a single appearance.

    Unless you're featured on Oprah's reading list. Then it can lead to millions as is the case for certain books like A Course in Miracles. But even then, the work has to freaking rock, as does the product or service. Not about getting discovered really; it's more about being so freaking helpful to a small niche market that goes rabid over your loyalty, your service, and falls so in love with you that you naturally grows a like-minded tribe steadily, until you reach a tipping point....said point being major media coverage, etc. Or, you just make millions without being particularly well-know, a background millionaire in the shadows.

    I appeared on Richard Branson's blog and Forbes within a 2 week stretch. I saw an increased exposure, and my income pretty much stayed the same, but I have both appearances in my back pocket. So when a handful of new readers see my blog daily, they can draw a 1-1 correlation between my blog and Virgin, or Forbes, and that boosts my trust factor pronto, which leads to more subscribes, sales and the like.

    The big discovery almost always happens after you become so busy helping folks, making friends and being of service that you forget you wanted to be discovered in the first place. And even then, it may be more about aligning with a world-renowned brand versus raking in that sweet cash or seeing a traffic surge.

    Happy Sunday

    Ryan
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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