I don't mean creating an info product or writing a few bum articles.
I mean really SERVING that niche market with oodles of valuable and
It's about finding a topic that you can not just identify as profitable,
but one that you can become deeply involved in enough to create a
Many people say that you don't need to know or care about such
matters, I disagree...Why do I disagree? Well, there's a few reasons:
1. Your inability to fully understand your market will translate into
the content you create, from the language, terminology, ideas, dreams,
attitude...and it will always suffer a poor response from your readers if
you don't provide good quality content.
2. You'll burn out from tiresome research for every article. Not knowing
anything about your niche is going to require research. You could argue
that it's possible to create an article based on other people's work. I'd
argue that this is NOT a business that will last for obvious reasons.
3. Your overall disinterest for the topic will leave you susceptible to
distractions from other "lucrative niches".
4. You'll lack believability and integrity between you and your audience.
People aren't as stupid as some may be inclined to think. Don't believe
me? Here's a quick example - go take a look at some of your articles at
Ezine articles (or other directory) that you wrote purely to get a
commission...take a look at the percentage of author bio views.
If you've got bio views, it suggests that people want to know who's
behind the content.
John Reese made a similar point some time ago...that the internet
and business conducted on the internet is facing the need for
In other words, people reading your content, watching your videos,
visiting your bookmarks, accepting your blog comments, buying your
eBooks and believing your reviews/sales copy...all want to know
WHO YOU ARE.
So it's all very well finding a niche, but my advice is to find a niche
that you can actually be integrally involved in. This could mean using
the products, have a genuine interest in subject, having a passion in
the subject, wanting to genuinely help people (not just sell to them).
I'm sure a few people will disagree with this post which is cool. I am
not saying that it's impossible to become successful online unless you
are passionate or highly experienced (after all, technically you could
just enlist the help of experts which is a great model)...
...but what I am saying is that if you're just starting out or looking
to build a site that will stand the test of time (without you needing
to buy several traffic eBooks every month) then you'd be well advised
to start thinking about stability and longevity - which is best achieved
by providing value in an environment that you'll enjoy doing so.