My Offline Business Email List just did over $5,900 in First 7.5 hours Today so far, with one email
This is my first post, so please excuse me if this is the wrong forum for this, if someone needs to move it that's fine.
I am so excited I can hardly stand myself. I can't really talk about this with my friends because their eyes glaze over when I start talking about the Internet and Marketing, especially when I combine the two. So I figured I would just write a post here to hopefully encourage someone that Take some a Action. I have been studying IM for almost 1 1/2 years and only thing I have ever really used is emails (which I still to this day hand collect from guests every night using a Birthday Ethical Bribe) to drive business to my Offline Business
Alright here goes, I am on Frank Kern's list and got his "4 Day Cash Machine" last week. It really seemed like something I could do since I have a list already. So, this weekend I tried to figure out what I could do that would work with this method.
The good news is I do have a list of over 6,200 emails, the bad news is I am in the restaurant business and in the last 6-7 years I have never tried to sell them anything "Online." All I ever do is try to drive them to the restaurant to put butts in seats.
In fact I had never even had a Paypal button on my website before last night. Now I do email them 3-6 times a month, so they are very comfortable with me and trust me. I send "Dining Certificates" not coupons to them on occassion. And I have helped out friends, like a jewlery store. I sent out an email for him to my list for some free pearl earings at Valentine's Day, he said there were 70 people through the door before he closed that day and it usually takes him almost 3 months to see that many faces(It's a very small store). So I new they would act on free stuff but I want some money to exchange hands.
Here is what I came up with to test Frank Kern's "4 Day Cash Machine" and to see if I could actually get people to buy from me online and not just in the restaurant. I decided to offer my Gift Certificates at a DEEP Discount. I know that I will not have to provide the service for at least the next 10 days for some, if not 12 months for others. (I sell Gift Certificates with a 1 year expiration date). (Quick note, the industy standard on restaurant gift certifacates redemption is about 82%, so I had 18% to play with)
First I did what I will do about every 6-8 weeks, I sent them a "Dining Certificate" to come celebrate the restaurants Birtday with us. I always send them a Free "Dining Certificate" on their birthdays as long as they update their profile and let me know when it is.
Then I set up a special page on my site that they could only get to from the link in my email, no one else could get there. I then told them I had a Very Special deal for them. I did not hard sale anything, more like a "Since your are a valuable part of my business I want to give you something even more than the "Dining Certificate'" type pitch. I did use the scacity because I truly can't sell discounted Gift Certificates for long. So I told them they would have 4 day, until Saturday Night. And I said if they went crazy with this and order a lot more than I thought, I would give them a hour notice email and take it down early.
And as you can tell I am no real copywritting expert and my spelling and grammar sucks and I write like I speak but I can get my point across and they don't seem to mind to much since I have very few opt-out monthly.
Well, it is 9:50 pm central time and the email went out just before 3pm. It was amazing, watching the paypal order start almost immediately. They all know that I meant what I said when I said "I don't usually Do this but...blah blah blah."
I now know that this is a list of buyers so I will be learning more about CPA offers, as I don't think they are ready for Internet Marketing type stuff ....YET. I will lead them to the IM stuff slowly.
Thanks to Everyone on the Warrior Forum and Thanks for listening to my story. I am not trying to brag because hopefully I am just scratching the surface and I have much more to learn.
Thanks again to all,
Paul
p.s. Note: The $5,900 is after discounts, the front is price before discount is $12,000+, absoluetly amazing from one email. I absoultely love this IM stuff. I'm almost afraid to email them tomorrow but not really.
I got more websites to start building and email addresses to get collecting.
SEE Post # 40 in this Thread. I don't really know the best wat to edit this threads.
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