How to protect your digital products from piracy?

21 replies
Hi all,

I'm new to internet marketing and I've recently created a digital ebook with videos. Like everyone else, I'm concerned about the content being mass distributed for free. I was wondering if anyone has a good suggestion on how to protect digital content?

I've come across Ebook-Security dot com which seems like a fair decent service that I can use. But if anyone else has a better recommendation, I'm all ears.

Flareman
#digital #piracy #products #protect
  • Profile picture of the author adferger1
    Ive been wondering the same as you. But never heard of ebook-security. Thanks for the link. Sorry I cant help, but I will keep an eye on this thread...
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  • Profile picture of the author Dominic
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  • Profile picture of the author badboy_Nick
    Originally Posted by Flareman View Post

    Hi all,

    I'm new to internet marketing and I've recently created a digital ebook with videos. Like everyone else, I'm concerned about the content being mass distributed for free. I was wondering if anyone has a good suggestion on how to protect digital content?

    I've come across Ebook-Security dot com which seems like a fair decent service that I can use. But if anyone else has a better recommendation, I'm all ears.

    Flareman
    Put a password on your ebook that you email out. That has stopped a lot people using torrents from accessing your ebooks even if they share it, as the passwords usually dont get shared.

    My thinking behind all this is the following: If a product is being shared all over, you can bet your butt you are gaining steam, popularity and raking it in. Not all piracy is a bad thing here!

    Nick
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    • Profile picture of the author Glenn Leader
      Originally Posted by badboy_Nick View Post

      My thinking behind all this is the following: If a product is being shared all over, you can bet your butt you are gaining steam, popularity and raking it in. Not all piracy is a bad thing here!

      Nick
      I agree here, often when your stuff is stolen like this, it can lead to your
      business branding getting better known. I remember a few years ago,
      one of my ebooks was given away in one of 'those' forums, and this might
      be coincidence, but my sales tripled over night while my ebook was popular
      in that forum. Most of those people would never have brought it anyway,
      but some probably try before they buy.

      To the OP:
      I've been thinking about this for some time, and came to the conclusion that
      it is possible to protect ebooks, and I do have a solution. The problem is that
      this would be a product that I'd want to build, and telling you how to do this
      would give somebody else an idea to create the product before I've got mine
      out of the starting block. I will say this however, it probably will NOT be PDF.

      HTH

      Glenn
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  • Profile picture of the author Flareman
    Thanks for your response Warriors,

    Well, I guess there are some spin off benefits of piracy... and to a certain extend thats quite flattering as well considering someone actually feel that your product is worth sharing with everyone else. But from a profit standpoint, I guess I don't really like the idea of losing potential revenue. There are many other ways to gain publicity.

    Password protecting the pdf file doesn't really work. Think about some of the pirated softwares out there with their serials also included.

    I've actually enquired further with Ebook-Security dot com, and it seems their security is actually tied to the original machine that was first used to open the book/product. That would be a limitation for our customers as well especially if they want to read the ebook from their kindle, ipad or another laptop. Also, this only support windows, so mac users will not be pleased.

    There really is no real solution to this eh? Anyone anymore ideas?
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    • Profile picture of the author Improbable
      Originally Posted by Flareman View Post

      Thanks for your response Warriors,
      I've actually enquired further with Ebook-Security dot com, and it seems their security is actually tied to the original machine that was first used to open the book/product. That would be a limitation for our customers as well especially if they want to read the ebook from their kindle, ipad or another laptop....

      That's what I figured. They prolly use a unique identifier that's tied to a specific machine. Not convenient if you want to transfer the file to your laptop/smartphone so you can read on the go.


      As for ideas: I really don't have any, except for the above-mentioned password-protection. The free and open-source program 7-Zip [ 7-Zip ] lets you zip your stuff and password-protect your package - but the convenient way means you have "one password for all." That'll limit most piracy, just as locking your car door will deter most carjackers.


      Someone could throw together a server script for you that generates one custom password for each copy of your product & dispense each one through a custom URL to each buyer. That way, each of your customers would have a unique password for their copy - without the tie-down.. That won't stop them from uploading the unzipped version to the torrent Sites, but it would impress upon them that your content is "VALUABLE!!"


      You could also tell them that you created a custom password "EXCLUSIVELY FOR YOU!!"


      As for protecting the PDF parts of your content, this page [ How to Password Protect a PDF | Page 2 | Digital Trends ] gives you step-by-step instrux on how to use the free program PDFMate to add a password - but it will be a "one for all" password.


      I haven't been able to find a solution to protect your vids that's a "pure password" solution that's not tied to a specific machine...
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  • Profile picture of the author kin_lau
    I don't think you should worry about other people stealing your product, actually if your product is that good, try to give that away, give the sell page away, give the squeeze page away, let as much as people using it and bring back traffic to your own squeeze page, sell OTO and affiliate product to the list. The List is the main key.
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  • Profile picture of the author careybaird
    To really get over piracy problems, what I would say is offer your content in a different way. Instead of an eBook, what about an email course that sends parts of the eBook over time?

    The best way to overcome piracy is to keep updating or keep offering something new. For example, if you have software then make releases often and the crackers can't keep up.

    If you offer informatioin, try and make it some kind of subscription service that keeps offering new stuff.

    But then a good point is made - piracy is not such a bad thing. Look at how the music industry is wasting billions trying to protect music and it just isnt possible - but if they embraced the idea of file sharing they could work it to their advantage.

    With your eBook being illegally shared, it can be free marketing for your brand. Offer something else that could take advantage of your product being distributed widely and include it in the eBook.
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    • Profile picture of the author Flareman
      Originally Posted by careybaird View Post

      To really get over piracy problems, what I would say is offer your content in a different way. Instead of an eBook, what about an email course that sends parts of the eBook over time?

      The best way to overcome piracy is to keep updating or keep offering something new. For example, if you have software then make releases often and the crackers can't keep up.

      If you offer informatioin, try and make it some kind of subscription service that keeps offering new stuff.

      But then a good point is made - piracy is not such a bad thing. Look at how the music industry is wasting billions trying to protect music and it just isnt possible - but if they embraced the idea of file sharing they could work it to their advantage.

      With your eBook being illegally shared, it can be free marketing for your brand. Offer something else that could take advantage of your product being distributed widely and include it in the eBook.
      Yep, thats what I'll probably do. Included the book and my videos in an executable file so its harder for pirates.
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  • Profile picture of the author Tyler Pratt
    When you creating your ebook try and add a password to the copy part of the report. Then people cant just copy and paste.

    The goal is to have a ton of links in the ebook so if it does get passed around alot then you have a "viral" product.
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    • Profile picture of the author Chris Worner
      Originally Posted by Tyler Pratt View Post

      When you creating your ebook try and add a password to the copy part of the report. Then people cant just copy and paste.
      Indeed, they can either share the password, use a simple PDF cracking utility, or use an automated print screen script instead.

      The point is, if Microsoft and the entertainment industry cant stop piracy, you sure as hell cant!

      Although as has previously been mentioned, piracy can sometimes also be a blessing in disguise.


      Chris
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  • Profile picture of the author daviddson
    Hello,


    I am agree with Dominic for e-book security but badboy_Nick is also right. badboy_Nick you gave very good information and this will help him alot i think.

    good luck
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  • Profile picture of the author ButterflyGarden
    It is tough to secure an ebook (more difficult than say software). You can password protect the download and have the link expire in X number of days.
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  • Profile picture of the author Christophe Young
    Well, I always recommend Ebook Pro if you want to sell ebooks and not worry about them being stolen. It creates an exe file with unique usernames and passwords that are delivered to each customer after purchase.

    They can't be shared, print screen is disabled, and you can deactivate an ebook after a refund is issued.

    I've been using it for years with no complaints from me or my customers. It's not cheap, but it's one option and the BEST option in my opinion.
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  • Profile picture of the author JohnGravelle
    I wouldn't be that worried about security of my digital goods, there are some guy who would be hellbent on getting your stuff for free and they will almost always find a way no matter however many passwords you put
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  • Profile picture of the author Alexandre Valois
    Let me just say this - there is absolutely NO way to protect your digital content or product 100%.

    Once it`s out there, anyone with a specialized set of skills can find ways around your security and re-distribute your content, whether it's embedded video, audio, cd, pdf, software, etc.

    For each and every new security features you implement, you are actually harming and limiting your customer experience (mobile access, cross-platform usage, customer support burden for lost password and license, etc.)

    In the end, it's your own personal call to decide what extent you are willing to go and how much of a hassle your customers are willing to go through to protect your own business interest.

    But while you meditate on this, take a cue from the entertainment industry's awful 12 minutes of trailers and FBI and copyright warnings I have to go through before I can actually watch the movie I just got out of it's shrink wrap.

    People don't pirate because they hate you and your product and want you to be poor - they pirate because it's often the easiest and most efficient way to access your content.

    So the priority shouldn't be on adding more security features, but making it easy for your audience to access and consume your content.
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  • Profile picture of the author LesterRussell
    Piracy has always been an ongoing problem, even large corporations struggle to combat it. But at the end of the day, you still see pirated good being spread around on the internet. I believe its all part and parcel of the nature of internet marketing. After all, the internet is meant for sharing information and that is how we thrive.

    What i feel you should look at is how to benefit from people pirating your product. Ensure your site is well referenced in your product so that consumers will always be directed back to you. That way, you can look at it as a form of free traffic generation.
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  • Profile picture of the author quadagon
    Wow a 5 year old thread brought back from the dead so someone can paste a link to their website.

    And look at this beautiful copy:

    Welcome to Anti-piracy services ! We give 100% guarantee to keep unique your digital property in the conditions. To finish online piracy you should do only 1 step, Submit your request!

    If everyone on the warrior forum is not racing to buy your stuff then there is something seriously wrong with the world
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