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| | #1 |
| Warrior Member Join Date: May 2010
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Using CB and so far i've been choosing products to promote that had low popularity ,thinking that competition will be less rough. But lately am not sure,cause if you exclude the avrg-sale, commission,refrd etc they dont really matter as much as popularity and gravity,which shows the potential earnings you could make but also the competition. Which criteria do you use for product selection? |
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| | #2 |
| Warrior Member Join Date: May 2010
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How do you promote? To what niche? First, find a hungry market and find out their need, want or urge. Then you'll know what product to sell them
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| | #3 |
| Australian Entrepreneur Join Date: Apr 2009 Location: Sydney, Australia
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Before choosing a product, you should have started with keyword research because from there, you'll eventually get an idea whether it's a hungry market needing promoters or not. Afterward, you could head off to Clickbank to find ideas in creating your own product.
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| | #4 |
| HyperActive Warrior War Room Member Join Date: Dec 2008 Location: "The Warrior Island"
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Well based on my experience, it's making sure all the basics are covered well: -excellent selection of marketing tools -proper tracking and timely payouts -personalized support from affiliate managers -and probably most importantly, a product that actually converts ![]() I know that some affiliates look for EPC and conversion rates when choosing a program, while others are more concerned with the actual product and the tools available to market said product. |
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Coming Soon!
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| | #5 |
| Warrior Member Join Date: May 2010
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I see. Ok,now lets forget niches and hungry markets and keywords for a while. So,there are dozens of products of different niches,you choose one niche and that specific has 5-10 products,which one do you chose to promote? Only by the stats the product has (ave/sale,refrd,comsion etc). |
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| | #6 | |
| European marketer War Room Member | Quote:
i don't take into consideration popularity/gravity because the more popular is the product the less chances i have i will be the first in presenting the product to the subscribers...chances are that my subscribers already know about the product... | |
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| | #7 |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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| Good question: I think CB product selection's probably the single area where most affiliates make mistakes that are most expensive in terms of opportunity-cost. Here's my own 10-point checklist for CB product-selection (and these are more or less the order in which I look at them, too, I think):- 1. Has to be a niche in which the prospective customers are not already Clickbank affiliates themselves (obviously! - otherwise how can you possibly ever earn an affiliate commission on a sale to them?!) - so for me that completely excludes the "IM advice" and "make money online" niches. 2. No leaks on the sales page: (no opt-in, no "free trial", no "contact the vendor here" etc.) 3. No ridiculous hype or deceptive tactics on the sales page (nothing obviously non-FTC-compliant, no phony urgency/scarcity, nothing clearly deceptive/dishonest, no credibility-losing claims, no income-claims, no cancer-curing claims, no deceptive crap about "as seen on Yahoo/MSN" which people will rightly ridicule!). 4. No pop-ups/discounts. 5. Gravity not too high (over 30 puts me off a bit; over 60 puts me off a bit more; over 100 I won't consider at the moment). 6. Sales-page looks to me as if it will convert my traffic well (obviously subjective and not entirely reliable, but as a copywriter I like to think I can guess pretty well, and I can tell whether it's "professional copy" or "home-made copy" - and I don't care about anyone else's traffic so "overall conversion rates" aren't relevant to me, not that they're available anyway). 7. Good product (I don't promote anything without seeing and assessing it myself, obviously) 8. Good vendor reputation/attitude/behaviour (I'll contact them first, one way or another, and if I don't get a reply I won't promote their product, because I can imagine what their after-sales behaviour will be like if they won't even reply to a prospective business associate). 9. Reasonably high earnings per sale (75% of small amount, 60% of medium amount, 50% of larger amount etc.) - I slightly prefer more expensive products around $100 when I can find them, because I think they're easier for me to sell than cheaper ones (really). 10. Has to be something I can write about (I'm an article marketer) - for me, that probably excludes anything terribly technical or for which I'll have to go to night school to understand the vocabulary. The things I don't really care about, though I recognise that some affiliates do, which are therefore not on my list at all, are (i) "% rfd", and (ii) affiliate gimmicks (banners/articles etc) offered by the vendor, which I'm probably not going to use anyway. I strongly suspect that almost no professional affiliate has much interest in "marketing tools" provided by the vendor or really takes this into account in product-selection. In my first 4 or 5 months as a Clickbank affiliate, I earned very, very little. The two things that made a huge and dramatic difference to my income were (a) not touching anything with a vendor's opt-in on the sales-page, and (b) staying well away from high gravity products. I changed just those two things and quite quickly I was really making a living, and have been ever since. |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | |
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| | #8 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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I remember commenting here about 4 or 5 months ago that my two best-selling and easiest-selling products by far both have single-figure gravities, and that's still true now. ![]() It took me a long time to learn and understand that there's no correlation at all between gravity and numbers of sales. I started off making all the same mistaken assumptions that everyone does, imagining that if a product has a higher gravity, this simply must be some sort of evidence that it "must be selling well". And of course it doesn't help that so many "guidebooks" and "e-courses" and even WSO's misinform people about this very point. The reality is very counter-intuitive, after all. | |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #9 |
| Top online dietitian War Room Member Join Date: Dec 2008 Location: The UK
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Alexa, that is very enlightening.
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— Melanie (RD) One of the top reliable health blogs on the net: Healthy Eating Tips Join me: Twitter | |
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| | #10 |
| Warrior Member Join Date: May 2010
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Wow alexa thats a post that exceeded my expectations Big thanks <3 |
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| | #11 | |||
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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| No, I don't promote 20. I said "more than 20 including the ones I first promoted at the start when I had no idea what I was doing" (or something like that). I tried initially to promote some with vendors' opt-in and high gravity. Big mistake! I actually promote 14 at the moment. Quote:
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| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||||
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| | #12 |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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| They'll see prominent picture-links to them with enticing wording. I use "little banners" to link to other pages within the same site. For no reason other than that I know how to do them (for me, this a huge advantage for anything, and a rarity), and it doesn't make it look like a "blog contents"/"archive" thing, which I don't like. I do actually make my little sites out of blogging software, but it doesn't show: I like them to look like static sites, not Wordpress blogs, however regularly updated they are.
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| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | |
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| | #13 | |
| ...bigger things grow... War Room Member Join Date: Jul 2009 Location: Australia
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Persevere. Fast. Smart. Now.
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| | #14 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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And mine are really niches, not "markets". Real niches are kind of slightly easier to become an expert in, I think? Weight-loss, fitness and alternative energy, to me, are not really niches. (Besides which, I'm skinny, ill, and like sports cars and nuclear power, myself). I do have one "bigger niche", though, in which currently I have 4 products, and there'll always be new products, and they'll always be marketable to the same list. | |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #15 | |
| ...bigger things grow... War Room Member Join Date: Jul 2009 Location: Australia
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Cheers | |
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Persevere. Fast. Smart. Now.
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| | #16 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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![]() I suspect different things work for different people, and maybe we also look at it slightly differently. In a sense, my opinion has kindly been given by Bgmacaw in this thread, who pretty often saves me from typing stuff out! | |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #17 |
| Advanced Warrior War Room Member Join Date: Nov 2009
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6. Sales-page looks to me as if it will convert my traffic well (obviously subjective and not entirely reliable, but as a copywriter I like to think I can guess pretty well, and I can tell whether it's "professional copy" or "home-made copy" - and I don't care about anyone else's traffic so "overall conversion rates" aren't relevant to me, not that they're available anyway). Wish I would have seen this thread this time last year. Would have saved me alot of frustration. I would say I probably went against every rule you followed here, and never made a dime. Now I know why... ![]() Quick Question about the statement above, how do you tell the difference between "professional copy" and "home-made copy"? What sorts of things do you look for? Everything else in your 10 points is obvious in and of itself, but this part I can't grasp. Also, do you ever direct link to an offer? Or do you send them to a review page first? Im guessing you do reviews to "warm up" the potential customer, but how do you think the conversion rates compare? Not even sure if your still following this thread, but i figured i would give it a shot. Rob |
| Last edited by rvrabel2002; 06-14-2010 at 08:25 AM. Reason: forgot to add something | |
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| | #18 | |||
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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In a way, it's easier for most people to identify specifically the negatives rather than the positives, perhaps, and the matters covered in the third point might help there, a bit? No ridiculous hype or deceptive tactics on the sales page (nothing obviously non-FTC-compliant, no phony urgency/scarcity, nothing clearly deceptive/dishonest, no credibility-losing claims, no income-claims, no cancer-curing claims, no deceptive crap about "as seen on Yahoo/MSN" which people will rightly ridicule). I don't; no. My guess is that for most people, most of the time, there isn't enough of a conversion-rate with direct linking even to measure it meaningfully. I suspect there's no comparison at all. (Talking about CB products here, of course, not necessarily CPA stuff). Specifically, I think there's one huge mistake to avoid, which is to try direct linking first and "on the basis of its early results", decide which ones are worth creating a little "review-site" (or whatever) for. This is completely fallacious. I believe that some people assume that if something brings in a sale or two by direct linking, then it's going to bring in a lot more with a review-site, and vice-versa. I'd almost be more likely to assume the exact opposite, myself: that the ones that can make any sales on their own aren't going to make any more with a review-site, whereas the ones that bring in nothing by direct linking might be the ones that really need a review-site and could do very well with one. Quote:
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| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||||
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| | #19 |
| Warrior Member Join Date: Jun 2010 Location: London
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Thank you Alexa for sharing so much valuable info. I've been on Clickbank & tried to promote some of the products a few months ago and have virtually done exact opposite of your 10 steps process - because I was told to do so aaahhh...Esp. in terms of the gravity (always use high gravity as a selector!) LOL. Now I know why nothing ever converted. Since then I've moved to CPA and am just starting out, but one thing that I have found is that your 10 steps process relates very much to CPA offer sales pages. So many thanks for posting it :-) |
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whoops - used my affiliated link to maxbounty & just read the rules so have removed :-) - have no website yet so am just typing in this stuff to fill in the space ;-)))
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| | #20 |
| Mike Reynolds War Room Member Join Date: May 2010 Location: central florida
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I go to the vendor spotlight and see how many others are subscribing. If there is only one or two I go to another product in the chosen market. In my opinion (in most cases) the more subscribers the better. The second thing I do is look for an affiliate page. This makes my job a lot easier. If it is a well promoted product the vendor will have email letters, articles and other useful tools. george michaels "arnold55" |
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| | #21 |
| Active Warrior Join Date: Mar 2010
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Whoa Alexa, that list puts things in a whole new perspective! Thx for sharing
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| | #22 |
| Warrior of Truth War Room Member Join Date: Apr 2010 Location: Fort Lee, NJ
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Beautiful post by an even more beautiful internet marketer. Thank you for this, I was fooling around direct linking to CB and using blog articles...but I think I will print that 10 point list out...with your permission of course ![]() Imagine that, making a living with CB products! |
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| | #23 |
| Active Warrior War Room Member Join Date: May 2008 Location: , , USA.
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Thank you for the information. I am just starting out (again) and your ten points are well taken. I had just selected for, my next campaign, four products based on gravity. Thanks. I will start over. I don't pretend to understand gravity but your post is well taken. thanks Jim |
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| | #24 |
| Advanced Warrior War Room Member Join Date: Sep 2009 Location: Bakersfield, CA
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Thanks, Alexa, for that very helpful post. I'm technically-challenged, marketing-challenged, and am trying to master walking and chewing gum at the same time, and I need the best input possible. Your methods seem to be very carefully thought-out. Nice job! |
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Success is not to be pursued; it is to be attracted by the person you become - Jim Rohn Visit our beautiful gardens | |
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| | #25 |
| Active Warrior Join Date: Sep 2007 Location: , , USA.
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Very good info Alex. I have purchased e-books that did not contain as much information as you have provided within this thread. And, in my opinion...your 10-point checklist for CB product selection is among the best post I have read on any of the forms in some time. My Best 2 U, LindaC |
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| | #26 |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
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Alexa, you are a dangerous woman - a hottie with brains and the ambition to use them. Well done... I had pretty much written off CB and such in favor of physical products for affiliate marketing, but your checklist makes so much sense I may have another go at it. Thanks... |
| Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" | |
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| | #27 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #28 | |
| www.OfflineAdvance.com War Room Member Join Date: Mar 2005 Location: Chicago
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Numbers 6 and 7 are particularly important to me. How the sales page looks can make all the difference, of course. I find many CB pages to either be way too 'slick' or so amateurish that they can't be read without snoring. Hitting the 'sweet spot' in sales page copywriting is hard, and most on CB don't come close. Also, buying the product and seeking a little support tells me a bunch about whether there's any 'there' there. I've sent an email after purchase and waited a week for an answer....now why would I want to promote that? _____ Bruce | |
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| | #29 | |
| Ali Jafri Join Date: May 2010 Location: Dubai
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that's a complete paradigm shift from what I have been taught; that is, minimum gravity should be 100? For readers sake, would you like to post some links of the products that you have selected. A one or two could be taken as benchmarks for of us. Thanks & Regards | |
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| | #30 | |||
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||||
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| | #31 |
| Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA.
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I agree with most of what alexa says. well, we have disagreed in the past about opt-in forms. I have been burned before, but it was because I didn't opt-in first myself and made sure that the vendor wasn't going to give me problems. But I certainly uderstand Alexa's reluctance. Also, what I look for depends on how I plan on marketing. If I'm want to rank for product name searches, then I look at the competition in the serps.. I also want the product to be somewhat popular, otherwise there won't be much searching going on ![]() If I'm promoting to my list, it needs to be a really solid product (and it goes w/o saying that I either bought the product, or was given a review copy). Burn your subscbribers, and I doubt they will ever buy through you again. I've had plenty of success here promoting products with low gravity. No matter how I promote, I look at the quality of the sales page. And by quality, I'm referring to the copy - not fancy graphics. Good copy has a way of making me want to buy the product, regardless of my personal interest in the niche! I also like to be able to get in contact with the product owner. If I generate a lot of sales for someone, I like to be able to start up a relationship with them so that they can do some promoting for me if I decide to do a product launch |
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-Jason
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| | #32 |
| Active Warrior Join Date: Mar 2010 Location: Colorado
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2. No leaks on the sales page: (no opt-in, no "free trial", no "contact the vendor here" etc.) Hey Alexa - While I agree with you about the opt-ins, the "contact the vendor" is actually required by ClickBank: "Customers must be able to reach you if they have a question about your product prior to purchase. Please include an email address, a link to your email address, or a contact us link on your Pitch Page." I would have removed the "Contact" link on my pitch pages if it weren't for this directive from CB. So don't hold that against me! |
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| | #33 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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![]() This is, I think by pretty common consensus, an altogether lower, far more trivial and less concerning class of "leak" than an opt-in, though. | |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #34 |
| Active Warrior Join Date: Jun 2010
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@Alexa I have read you list and I am curious about one thing. When choosing a clickbank product is it best to create a website with your own domain to promote the product or would the results be just as good/better writing articles and publishing them? Since your last piece of advice I have been going through click bank searching for a product I can write about, just wondering what's the best method on how to promote it. Thanks |
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| | #35 |
| Advanced Warrior War Room Member Join Date: Dec 2009 Location: Inside Google's Spider
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i pay close attention to the sale, i prefer products wirh $20 sale and above, i also pay attention to the refund rate,this is important,i have made $500 selling products and got like $400 refunded,how annoying can that be? and also pay attention to the recurring commissions,those csan add some extra money you know. |
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| | #36 | |
| Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008
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"Direct-linking" (i.e. linking from the articles' resouce-boxes to your hoplink), though not impossible, is (at best) a very poor second-best method of promoting Clickbank (or any other) products as an affiliate, because it deprives you of the two essentials for producing realistic affiliate income: (i) the ability to build a list, and (ii) the ability to pre-sell effectively. There are one or two Warriors (I think literally one, or two) who sell Clickbank products this way, and do ok, but it's certainly not something I could manage, myself. There are many other ways of promoting Clickbank products, though, without writing articles: through PPC advertising, and so on. But to the best of my knowledge, these other ways also all work better with some sort of "site" in-between the ad and the product's sales page. | |
| Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers. | ||
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| | #37 | |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
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There are so many ways for that cookie to be lost, deleted, overwritten, whatever that it bothers a lot of us. Including some vendors who think it's clever to a) put their own affiliate links in their follow-up emails and/or b) encourage people to buy through their own affiliate links. They don't care who or if anyone gets a commission or a back-door discount, as long as they get theirs. Whether the loss is deliberate or accidental, it's still commission we've earned and lost. | |
| Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" | ||
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| | #38 |
| Active Warrior Join Date: Jul 2010
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Before choosing products, use few good keywords for searching.Then you will get an idea. It is your own idea that how you want to sell and promote the product. You can design and use your own website, or create a free blog to promote your product.Read the comments of all the members and then decide about your plan.
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| | #39 |
| Sponge Join Date: Jul 2010 Location: That House, That Street
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Amazing! I've just joined WF a few hours back and already I'm learning things I never expected could help so much! p.s. in those 4-5 hours I've been here, I've already thanked Alexa thrice for sharing her clear insight and honest views and experience! Thanks Alexa, you rock! |
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| | #40 |
| Active Warrior Join Date: Feb 2010
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Alexa, thank you VERY MUCH for your 10-point checklist for CB product-selection. It has really helped me to focus on products that will convert, and stay away from the IM niche, which I learned a long time ago to stay away from. There is so much cr-- on Clickbank. Sure you may sell a lot of IM programs, but one may also spend a ton of $$ getting traffic to it, only to slip further into the red as the massive refunds start to pour in. Would really appreciate anyone else's additions to Alexa's list. Thanks |
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| | #41 |
| Shaman War Room Member Join Date: Aug 2010 Location: Philippines
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Hi Alexa, your post and replies to other queries have been very enlightening and encouraging. I'm new to affiliate marketing and I see that most of what you're written is opposed to what is normally being taught, even on some ebooks that I've read. I'm still on my experimenting stage to see what works best for me but I'll try to follow some of your advice up there. Thanks for sharing! |
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| | #44 |
| Jeff War Room Member Join Date: Jan 2003 Location: Ottawa,Canada.
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Alexa's list is - of course - a terrific way to assess candidate products to promote - but even then, in my experience with dozens of CB, CJ and other affiliate products - you still want to have a method to quickly test conversions. If you are more established then you have a list that you can test on, if you don't then it means systematically buying or generating that traffic quickly around some solid keywords so you can test conversion. There have been situtations where the product would have passed all the criteria (minus #6 which is one of the areas many people cannot make a correct decision) and still failed in trials, while others where they broke the rules (high gravity, affiliate links, opt-in first, etc... and conversion was very good). Finally, a very important factor is how much of a relationship you have built with your market - cold affiliate marketing is tough, but if you look at the niche as a longer-term opportuntiy to help those within your niche, you create a relationship, give them some good content, then they will buy pretty much anything you recommend (which means a much greater responsibility on your part to only market the highest quality products). For example, if you operate in the fitness niche and you plug your prospects into a weekly program of tips, techniques and strategies on fitness, hold a free teleseminar with a guest expert, provide a case study or two and THEN recommend a high quality product you will see your sales explode... Jeff |
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| | #45 |
| HyperActive Warrior Join Date: Aug 2010 Location: in a house
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How about this product? Do you think this will convert sales? Welcome to Government-Records.com Is this professional Looking? This has 100 gravity on click back If Im not mistaken... |
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| | #46 |
| Active Warrior War Room Member Join Date: Aug 2010
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Amazing thread and great advice by Alexa. Thanks a lot. |
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| | #48 |
| Active Warrior War Room Member Join Date: Jun 2010 Location: Magical Kenya
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Now I know why I never made any significant amounts of money with clickbank. Let me go at it again. Will post a review of my attempts here after 3 months.
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| | #49 | |
| 2 sugars please War Room Member Join Date: Jul 2008 Location: United Kingdom.
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| How many IM's to change a light bulb? Add your answer - this must be solved! | ||
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| | #50 |
| Active Warrior Join Date: Sep 2009
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There are some excellent posts on this thread. Since I am just trying to learn about affiliate marketing I have found some very good advice here which I can use. Thank you all Haphiza Baboolal |
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