membership sites. more confused than ever...

19 replies
hi all. can anyone guide me towards the best ways for beginners to start and succeed with membership sites please? there are so many offers out there. are there any good home study courses on the subjects? any good bootcamps or anything that will set the facts straight?
what are your personal experiences with starting membership sites? what companies do you advise me to stay away from? anything you can tell me will be helpful.

thanks!
#confused #membership #sites
  • Profile picture of the author john43
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    • Profile picture of the author bay37
      Originally Posted by john43 View Post

      Offer your customers a free trial or a cheap trial for $1 or so. Do not have your only option $30 or so. You have to get many free/cheap customers with potential to buy the whole thing.
      This is only true if your "membership" site is filled with useless info (ebook style) and doesn't cost anything (except perhaps the hosting fees) to run.

      I'm talking about MMO membership sites here.

      Frankly, I hate the above "business" model. In my opinion, there should not be any more new "bootcamps", "adsense camps", "amazon camps" or "xx coach" sites coming out. A lot of failed "internet marketers" see them as an easy way to make money from newbies, join up with a few JV partners and do a big launch. Sure they get a lot of people in (that's why they do it!), but do they really offer any value to their members... nah.

      I think that the membership site model will "evolve" over time, kicking all of those low quality, regurgitated, full of not working or outdated content, websites right in the balls.

      I have been working on my own membership site for a while now (it's going to be a fixed term membership, and non of that "new month - new content" crap). Let me tell you - it's a lot of work. But only if you are actually looking to provide value to your subscribers. And this is why the above quoted suggestion will never work for me - my raw costs per member are going to be in the $40+/month range.

      How can you offer a free trial (or even a money back guarantee), if your site offers really valuable content up front (as soon as you join) and comes with integrated tools, services, etc that cost a lot of money to run (even if they're all my tools - there are server costs, tiem costs, etc)?

      To me, having a "$1 trial" offer is equivalent to saying "hey, join my site... I hope that you forget to cancel before the next payment's due... Or perhaps even find the info worthy the monthly price... on an off chance eh. Thanks".

      A lot of people argue that if you offer quality info - then offering a $1 trial is a good idea. Bullcrap. Show me one site with actually valuable information that's gone down this route?

      And when I say valuable, I don't mean "success stories" forums full of fake "success" stories or paid advertising guides that tell you to "upload ten pictures, five titles, five ad copies, choose male 25-30 and test test test". <--- This isn't targeted at anyone specifically, but we all know that such "advice" is as good as nothing.

      I have probably said way too much here. Sorry. :p
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      • Profile picture of the author hazel0513
        Originally Posted by bay37 View Post

        I'm talking about MMO membership sites here.
        Sorry, what is MMO membership sites?

        But I think what Russell Brunson's teaches in his Micro Continuity is making alot of sense. I didn't buy his course but I read his case study report. His idea is combine FTM + $1 trial.

        Have you read that? What do you think?
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      • Profile picture of the author Kim Standerline
        I think you make a lot of assumptions with your post. Just because you hate something doesn't mean it isn't worthwhile to someone else.

        I also find it ironic that you diss other membership sites whilst admitting to building one of your own. Let's hope its as good as you seem to think it is.

        Kim

        Originally Posted by bay37 View Post

        This is only true if your "membership" site is filled with useless info (ebook style) and doesn't cost anything (except perhaps the hosting fees) to run.

        I'm talking about MMO membership sites here.

        Frankly, I hate the above "business" model. In my opinion, there should not be any more new "bootcamps", "adsense camps", "amazon camps" or "xx coach" sites coming out. A lot of failed "internet marketers" see them as an easy way to make money from newbies, join up with a few JV partners and do a big launch. Sure they get a lot of people in (that's why they do it!), but do they really offer any value to their members... nah.

        I think that the membership site model will "evolve" over time, kicking all of those low quality, regurgitated, full of not working or outdated content, websites right in the balls.

        I have been working on my own membership site for a while now (it's going to be a fixed term membership, and non of that "new month - new content" crap). Let me tell you - it's a lot of work. But only if you are actually looking to provide value to your subscribers. And this is why the above quoted suggestion will never work for me - my raw costs per member are going to be in the $40+/month range.

        How can you offer a free trial (or even a money back guarantee), if your site offers really valuable content up front (as soon as you join) and comes with integrated tools, services, etc that cost a lot of money to run (even if they're all my tools - there are server costs, tiem costs, etc)?

        To me, having a "$1 trial" offer is equivalent to saying "hey, join my site... I hope that you forget to cancel before the next payment's due... Or perhaps even find the info worthy the monthly price... on an off chance eh. Thanks".

        A lot of people argue that if you offer quality info - then offering a $1 trial is a good idea. Bullcrap. Show me one site with actually valuable information that's gone down this route?

        And when I say valuable, I don't mean "success stories" forums full of fake "success" stories or paid advertising guides that tell you to "upload ten pictures, five titles, five ad copies, choose male 25-30 and test test test". <--- This isn't targeted at anyone specifically, but we all know that such "advice" is as good as nothing.

        I have probably said way too much here. Sorry. :p
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        • Profile picture of the author bay37
          Originally Posted by Kim Standerline View Post

          I think you make a lot of assumptions with your post. Just because you hate something doesn't mean it isn't worthwhile to someone else.

          I also find it ironic that you diss other membership sites whilst admitting to building one of your own. Let's hope its as good as you seem to think it is.

          Kim
          Kim,

          I've been a member of *counting* seven different MMO membership sites. None of them were worth the monthly fee, exactly because of the issues mentioned in my previous post.

          In fact, back when I was just starting out, I joined one of the most popular coaching sites out there (after reading rave reviews here on WF), only to spend over $1.5k implementing their "methods" and in the end the owner of the site admitted that he only ever had real success with his method once (in a very specific niche), and after failing to duplicate that success he decided that it was a good time to start teaching others. Great.

          I see you were quick to assume quite a lot about my future service.

          My membership site is going to be completely service (read - if you spend more than $80/month outsourcing SEO - this will save you money) based, with all "guides" and "blueprints" being completely free. Never was in a business of charging newbies extortionate fees for regurgitated info, and never will be.

          Thanks for your reply!

          EDIT: This is no self-promotion, I won't be launching for another year.
          EDIT 2: I just found newbie-network.com. Going to check it out - perhaps you can prove me wrong.
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          • Profile picture of the author Kim Standerline
            I've run a couple of membership sites in the past and I like to think I gave a lot of value, I'm sorry to hear you had such a negative experience with the sites you joined, I guess after spending so much you have earned the right to feel jaded.

            Having said that not all membership sites are created equal, I'm the first to admit there are some crappy ones out there, but there are also some pretty good ones as well. I've belonged to some excellent ones.

            Nothing to see on Newbie Network cos it won't be ready until at least middle of September. I need to remove the payment button, (sheesh it was only there to check it was working) I aint even got a sign up box on there yet.

            It will be interesting to see what you come up with when you launch, be nice to see something with a difference

            Cheers
            Kim

            Originally Posted by bay37 View Post

            Kim,

            I've been a member of *counting* seven different MMO membership sites. None of them were worth the monthly fee, exactly because of the issues mentioned in my previous post.

            In fact, back when I was just starting out, I joined one of the most popular coaching sites out there (after reading rave reviews here on WF), only to spend over $1.5k implementing their "methods" and in the end the owner of the site admitted that he only ever had real success with his method once (in a very specific niche), and after failing to duplicate that success he decided that it was a good time to start teaching others. Great.

            I see you were quick to assume quite a lot about my future service.

            My membership site is going to be completely service (read - if you spend more than $80/month outsourcing SEO - this will save you money) based, with all "guides" and "blueprints" being completely free. Never was in a business of charging newbies extortionate fees for regurgitated info, and never will be.

            Thanks for your reply!

            EDIT: This is no self-promotion, I won't be launching for another year.
            EDIT 2: I just found newbie-network.com. Going to check it out - perhaps you can prove me wrong.
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      • Profile picture of the author tomw
        Originally Posted by bay37 View Post

        This is only true if your "membership" site is filled with useless info (ebook style) and doesn't cost anything (except perhaps the hosting fees) to run.

        Frankly, I hate the above "business" model.

        A lot of people argue that if you offer quality info - then offering a $1 trial is a good idea. Bullcrap. Show me one site with actually valuable information that's gone down this route?
        I think Rupert Murdoch, amongst quite a few others, might disagree with you on a few of your points there, little fella.

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        Tom
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        • Profile picture of the author bay37
          Originally Posted by tomw View Post

          I think Rupert Murdoch, amongst quite a few others, might disagree with you on a few of your points there, little fella.

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          Tom
          Hey big fella,

          Learn how to read. Even though answering your posts is pretty pointless, but just in case you can't find it the second time round:

          I'm talking about MMO membership sites here.
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          • Profile picture of the author tomw
            Originally Posted by bay37 View Post

            Hey big fella,

            Learn how to read. Even though answering your posts is pretty pointless, but just in case you can't find it the second time round:
            Fair dos, big guy. I apologise.

            It is a good example of how, as you point out, the membership model is evolving, though.



            Tom
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            STOP THE TRAFFIK: PEOPLE SHOULDN'T BE BOUGHT AND SOLD
            Help Us Rescue, Rehabilitate And Reunite Victims With Their Families

            STOP THE TRAFFIK is a growing global movement of individuals, communities and organisations fighting to PREVENT the sale of people,
            PROTECT the trafficked and PROSECUTE the traffickers.
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            • Profile picture of the author LeonT
              I have started a membership site recently... I upload dance instruction videos. Right now my membership is completely free simply because I haven't gotten enough content(videos) to charge for it. But later on maybe 1 year down the line when I have 60+ videos I will start charging for a premium level and have both free and paid levels....of course the free level would only have access for 10-12 videos at most.

              So you need to figure out what it is you can provide and get paid for. If you don't have anything, then membership site is probably not for you. And also you will need to keep producing fresh new content as its expected in a membership site. If you are seriously wanting to learn about membership sites join Wishlist Insider - - its a place that has articles, videos, forums all about membership sites, I joined recently and its incredible info.
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  • Profile picture of the author AmyKay
    I disagree. I think membership sites are still a great source of ongoing passive income. There are a lot of platforms to choose from. It can be overwhelming. If you have a budget, you can outsource the tech stuff. I really believe that FusionHQ is a good option for newbies. With it, you can build your sales page, create the members area and even manage the affiliate program. It will work with clickbank, too. They have a free membership.. see if it meets your needs.
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    • Profile picture of the author wealth2004
      thanks everyone.
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    • Profile picture of the author wealth2004
      where do i get continous and updated content for my membership site please? any ideas?

      thanks
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      • Profile picture of the author Kim Standerline
        Criky that's a big question

        It all depends on the type of membership you want to start

        Kim

        Originally Posted by wealth2004 View Post

        where do i get continous and updated content for my membership site please? any ideas?

        thanks
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        • Profile picture of the author suffolkman
          If you do go down the membership site route, make sure you can deliver what you promise.

          With anything on line its best to 'promise' something, but then over deliver.

          This is based on past experience where a membership site under delivered. The paying memebership only stood it for so long and then they just faded away, along with their money.

          Peter
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      • Profile picture of the author MemberWing
        Originally Posted by wealth2004 View Post

        where do i get continous and updated content for my membership site please? any ideas?

        thanks
        I'd suggest to dig into your own skills and experience and share something of value.
        Technically - starting membership site should take you less than a minute.

        Regarding contents - usually when people are faced with certain problem and solve it - there are thousands of others facing the same problem and will be willing to pay for solution that you already have recipe for.

        I'd recommend to build membership business around the subject you are personally passionate about.

        Gleb
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  • Profile picture of the author tylerdrun
    Originally Posted by wealth2004 View Post

    hi all. can anyone guide me towards the best ways for beginners to start and succeed with membership sites please? there are so many offers out there. are there any good home study courses on the subjects? any good bootcamps or anything that will set the facts straight?
    what are your personal experiences with starting membership sites? what companies do you advise me to stay away from? anything you can tell me will be helpful.

    thanks!
    I just purchased gary ambrose's memberspring. it's awesome except for a few payment problems on my sites coz i'm underage and my dad isn't eligible for a business account yet.
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  • Profile picture of the author hazel0513
    Originally Posted by wealth2004 View Post

    hi all. can anyone guide me towards the best ways for beginners to start and succeed with membership sites please? there are so many offers out there. are there any good home study courses on the subjects? any good bootcamps or anything that will set the facts straight?
    what are your personal experiences with starting membership sites? what companies do you advise me to stay away from? anything you can tell me will be helpful.

    thanks!
    I do not have personal experiences with starting membership sites yet but will sure do one in the future.

    I don't know all that fancy membership site script so I am more tend to build what Jimmy D. Brown said, "Fixed Term Membership".

    You can check out his blog post Residual Income In 72 Hours Or Less where he gives a very solid content on how to use autoresponder and PLR (for your content) to set up your very first membership site.

    If you are more tend to create a membership site that's password protected. You may want to check out Robert Plank's Membership Site On Crack, Membership Cube. But I am not too sure if there is spot available for his course.

    Go for FTM I would say. Easiest to set up and you do not need to worry too much about technical part. Just focus on the marketing part to make profit.

    Hope this help.
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  • Profile picture of the author sodette1
    bay37 - your obviously superior experience gives you
    so much authority on this subject that I certainly, for
    one, must defer to your dogmatic and absolute position.

    Errr.... not.

    I agree that there are membership sites that are nothing
    more than regurgitated PLR material filling space for a
    monthly fee. True... they exist.

    But to say most or all are that way is a gross mistatement.

    It's also erroneous to assume that just because you don't like
    the free trial or $1 trial model, it isn't a good profit model to
    use.

    Personally, my first membership sites were massive failures.
    I used the "put it all in there and give 'em access" model... the
    content was rock solid and personally written by me, but as
    many folks who have created these types of sites know, members
    download all of the content, might hang around for a month or
    two to get some more, then cancel - or worse yet, ask for a
    refund, now that they have all of the content from your site.

    Jimmy D. Browns Membernaire was great... went through the
    whole program and created my first personal FTM (Fixed Term
    Membership) site in about sixty days. Had over 100 $37 members
    in the first month, a few Inner Circle students who also invested
    $197/mo. for my personal time.

    I closed the program due to legal issues with the Real Estate industry
    and the slammed RE markets, even though the site was growing each week.
    Most would not do that to a growing membership that had only a 1% attrition
    rate - I felt a personal responsibility to do so however. I'm not like most.

    I build membership sites for some of my copywriting clients... most
    come to me for advice and end up with FTM sites.

    There are so many advantages to time released content managed
    well... presented in a linear manner to your audience.

    * No swiping all content then leaving... they only get what they've paid for.
    * No overwhelm... for educational sites, this is so powerful - we all want to look ahead - that doesn't mean it's a good thing. Time released content allows you to
    better control the learning process and help your customers personally sound the
    material down before moving forward.
    * Gives you weekly active involvement (or daily or monthly, however you set up
    your lessons) because members are reminded each time a new lesson is available
    and log in to get the lesson. This also gives you active marketing each week
    to put in front of your audience - so you can plant seeds for whats to
    come and keep them engaged.

    There are so many more reasons FTM works as well... and sometimes a
    free trial period is a LOT easier to market than an up-front obligation. Its
    all a matter of how well you present your offer and how good your content
    really is... or is not. It takes confidence to market with a free front-end.

    It's not good marketing to rule out a free front-end for some niche's and
    markets. Imagine buying a car with no test drive or a CD without hearing the
    music first. How 'bout getting married without a date?

    Just saying... never say never and be careful about being critical of
    something you obviously haven't tested or used youself first.

    I do agree with you that memberships are evolving... with video
    moving forward so quickly, a whole new dimension of teaching can
    now be offered.

    Services.. sure - I think that being available, accessible and there
    will play a big part in future membership sites. Just like the owner
    of the best restaurants (or at least the manager) is usually there
    every weekend dinner meeting and greeting her clients, that will
    be more important than ever as people tire of connecting... but not
    having any real connection.

    Be careful however, individual connection for a mass of even a
    thousand members can be a very daunting task. That is why
    group coaching and webinars or seminars are the intelligent
    choice. Unless you plan on charging $4k/mo. per client to take
    the time they demand, one on one and do it well for those
    clients you want to serve.

    As for the best membership platform? There is great software
    out there to manage membership sites with, both hosted and
    stand alone.

    Some easier to set up than others, some more powerful than
    easy to set up, some a mix of both.

    Some require a monthly fee.. some are yours to own and use
    on unlimited domains.

    Need an affiliate program? There are some solutions with this
    built in, some don't have this at all...

    Want time released content? Some have it, some don't.

    Want an email program built in - will your host allow that?

    Want multiple levels of membership (though I've rarely seen
    this work, its one of the most requested features... don't
    know why... I guess people think its the way to go?), some software
    does it, some doesnt.

    Want to do a launch? Does your software handle launches?

    Want security or convenience? Thats a big one if you are using
    open-source WP as a foundation... just saying, should be
    carefully looked at.

    What's your budget? There are $5,000 solutions and there are
    $97 solutions.

    And.. of course, you can even do everything for free and just deliver
    your content via email each week if you want.

    Email courses have successfully been used for years. No software,
    no cost - but not nearly as powerful a model as some alternatives
    and limited.

    Still... the question isn't which solution is BEST... the question is
    which solution is best for YOU?

    And content? Please, don't just toss a bunch of crap into a membership
    site, or for that matter - anything.

    If you don't care enough to deliver real, unique value... you won't be in
    business too long anyway. Short term profits, long term poverty.

    I'm just saying...
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    • Profile picture of the author deannatroupe
      I'm in the process of building my own membership site. I found this thread very useful as far as what to do and what not to do. I haven't launched it yet because it's not ready yet. I am planning how to release my content so I don't have the problem of people paying, downloading all of my content and then splitting. I like the idea of releasing the content on some sort of schedule.
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