Go deep or skim the surface?
When setting up a niche site to do affiliate marketing, do you put a ton of content up? Do you spend months building it up before promoting it and driving traffic to it? Or do you throw a few articles up with affiliate links, a little adsense and call it a day? I guess you'd call that a microsite... but are those still profitable? It seems the popular opinion is no.
Just looking around on the net, I hear a lot of "gurus" talking about setting up 10-20 small websites and dominating niches and pulling a nice profit that way. Sounds a bit scammy to me, but much more seductive than putting all my eggs in a couple baskets and risk wasting an awful lot of time if they don't work out.
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