Anyone can give me explanation about PLR, MRR, and RR

Sorry I wasn't clear enough. Copyright is a surprisingly complex area of law. Here is what is legally happening:

Assume I create some content. An article about marketing. I own the copyright to it.

"Copyright" is really just a short-hand term for a bunch of rights I now legally own.

- To sell the article.
- To publicly display the article.
- To make the article a video.
- To translate the article.
- To decide what media the article is sold in.
etc.

I can license out one right and not another.

If I sell you a Private Label right to the article there are two issues to keep in mind. First, I still own the copyright to the article. You do not. Second, you have a license to use the article and to put your name on the article as the author. You do not have any other rights other than what I give you.

Historically, "Private Label" meant exactly that. Your name.

Sometimes you see software being sold with the opportunity to "rebrand" it with your name. That is just a private label. Your name is on the software but you do not have the right to modify the software.

If you want the right to edit the content I have to also give you that right.

Typically, but not always, in Internet Marketing the person selling PLR rights also gives you the right to edit the content. To make derivative works. That is what it makes it valuable and worth buying.

Who owns the copyright to the edited content?

This is where it gets tricky.

I always own the copyright to my original content.

You own the copyright to new creative content.

Examples:

- You take my article and add new paragraphs at the beginning and end. You own the copyright to those new paragraphs. I retain the copyright to the other parts.

- You take my article and make a couple very minor wording changes. Such as changing "which" to "that". That is not creative so I still own the copyright to the entire new article - with thats instead of whichs.

- You take my article as a basis for creating a new article that updates and changes all of what I wrote. You own the copyright to the new article.

Naturally this could be a problem for you if your intent is to take my article, change only part of it and sell it - if I still own some copyright to it.

That is why in Internet Marketing PLR typically also come with the license to sell and use it as your own how you want.

That is why many PLR sellers spell it out. For example:

Product Rights:

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[NO] Can be sold on auction sites.
[NO] Can convey (Master) Resell Rights.
[No] Can sell Private Label Rights.
[YES] Can be published offline.
[NO] Can be given away free.


Problems arise because many PLR sellers and/or buyers do not understand this.

Sometimes you see rights in PLR terms that are contradictory and nonsensical.

Sometimes you see PLR advertised, but when you look at the legal terms they are very restrictive and not what you may have thought.

As with the chart above of rights, not every PLR product comes with the same rights!!

Sometimes you see people assume, which is why I jumped into this thread, that PLR is an "assignment" of all copyright and the buyer can do whatever they want with the material. It is not.

With PLR what you are primarily looking for are the rights to (1) edit it, (2) put your name on it, (3) sell it - without paying anything else to the owner.

Hopefully, I have made this issue clearer and not murkier.

First, you have a licence to the copyright, not ownership of the copyright. That licence is limited in several ways.

There are two major things involved in PLR.

First, there is the right of attribution - the right of an author to be credited as the author.

Private label rights give up that right to you. They give you the right to credit yourself as the author.

Second, there is the right of integrity - the right of an author to be accurately represented.

Editing rights give up that right entirely, allowing you to add, remove, or change pretty much anything you want in the work.

In legal doctrine, these rights are usually bundled together, because they're strongly related. If you give up the right of attribution, the right of integrity is kind of pointless, because you're already not being accurately represented - someone else's name is on the work. Similarly, if you let people edit the work however they like, the right of attribution is sort of pointless too... they aren't saying the same thing you said.

But the fact remains, they are different rights which must be explicitly licensed. And the term "PLR" only applies to the right of attribution.

Additionally, translation rights are not part of editing rights. The right to translate a work from English into French, for example, is not included in the right to edit the work. If translation rights are not explicitly and specifically mentioned in your licence, you need to ask the copyright owner for them.