Niche Questions...

Hey Warriors,
For those of you that are also members of the Wealthy Affiliate University (see sig), I posted this at the forum over there as well. Not trying to spam or whatever, I just am really eager to hear ideas regarding a niche I just "discovered" that has actually been hiding "right under my nose" since I was born:

The timing is almost perfect for this, since Kyle and Carson [at WA] are about to launch NicheQ. Funny thing is, what lead me to think about this subject is a video presentation I saw about an upcoming launch called Niche Blueprint.

I have been looking for a niche for a LONG time, something that I could promote, including hard goods, that is basically undiscovered and unexploited by all the heavy hitting internet marketers out there. A perfect example of this is the recent story that made the New York Times (now buzzing around email lists) about the guys that put together a simple ecommerce storefront selling birdcages (drop shipping), made huge monthly income with it for a few months, then sold it for something like 175K...Again, New York Times wrote it up, so I have to believe it happened and wasn't just a trumped up sales pitch.

Anyway, I have finally found one myself. It hit me on the head like a ton of bricks because it is something that relates to my life and my family growing up etc., and yet it is something far, far removed from the typical tech/IM/SEO crowd. The really exciting thing about it, besides being something I can relate personally to, get passionate about, etc. is the fact that, from my research, it appears that I could really dominate this market...(!) Search volume is there for "buy" type keywords is plentiful, with very little PPC competition, and event better, some of the main keywords only have (organic search) competition of about 5-6k ...A dream come true from a Warrior/WA perspective.

So, my first thought is - am I missing something? Is this particular crowd really hard to market to, or really stingy and fearful about making online purchases? Might it be that IMers have tried and failed to make money in this niche? Basically, I guess I am asking, how can someone be sure that the audience being marketed to are indeed willing to pull their wallet out? BTW, this is not a "pain" or "emergency" product, if it were, I would pretty much assume it is a slam dunk, since pain is such a huge motivator.