"Art" or "Science"?

12 years ago

It really depends on what the keyword in the domain name is.

In some instances, "Art of" works better, but there will also be times when "Science of" works better.

In terms of memorability, I believe "Art of" would be you best choice.

Plus it keeps your domain shorter.

-Billy.

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Adrian Int

12 years ago

If this is a vote - I vote Art.

The Art of War comes to mind... that one seems to have "memorable" going for it.

It's not surprising that you're not giving us your niche, but I think the reality is that your niche will probably decide which one makes the most sense for you.

For instance, there's a multivitamin on the market in this region known as "Centrum" and it has the slogan "Trust the Science of Centrum".

Now..

Would you be more inclined to trust the ART or the SCIENCE of a multivitamin? I'm sure you'll agree that science makes more sense for this particular product. And if I may return to my Sun Tzu reference, I'm sure you'd also agree that The Science of War wouldn't seem quite right. (And because it's awkward - if it's remembered it'll be for the wrong reason)

So... is your niche technical, or is it theoretical?

If you can figure that out, I think it'll be clear which one your winner is.

Cheers,
-Adrian

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Eduard

12 years ago

Originally Posted by Adrian Int

If this is a vote - I vote Art.

The Art of War comes to mind... that one seems to have "memorable" going for it.

It's not surprising that you're not giving us your niche, but I think the reality is that your niche will probably decide which one makes the most sense for you.

For instance, there's a multivitamin on the market in this region known as "Centrum" and it has the slogan "Trust the Science of Centrum".

Now..

Would you be more inclined to trust the ART or the SCIENCE of a multivitamin? I'm sure you'll agree that science makes more sense for this particular product. And if I may return to my Sun Tzu reference, I'm sure you'd also agree that The Science of War wouldn't seem quite right. (And because it's awkward - if it's remembered it'll be for the wrong reason)

So... is your niche technical, or is it theoretical?

If you can figure that out, I think it'll be clear which one your winner is.

Cheers,
-Adrian

I see your point Adrian. The niche is somewhere in the middle, I think. A mix of technical and theoretical.

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Jenny4u1

12 years ago

Art will be more impressive word. My choice is "ART".

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Yogini

12 years ago

I like art better but also like phrases like Key to Winning.

Debbie

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FrankLie

12 years ago

I think Art would be better as well, as science may sound "boring" and most likely be avoided...

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phpg

12 years ago

Why not use both - Art & Science of ... Science might sound boring, but at the same time it sounds a bit more serious for me...

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Cataclysm1987

12 years ago

Science sticks in your head less. Art is catchy and stays with you for a while.

Science of such and such. It already sounds wordy.

Art is one syllable and stays in the memory easily. I like it better.

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fin

12 years ago

Most people can't spell sience.

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Sandra Martinez 12 years ago

if your keyword is in the middle, think on the type of customer you want to attract and how you are going to present the content.

Those attracted by the word art will be more inclined toward aesthetic and emotional reactions. The content will need to have certain natural flow.

Those attracted toward the word science will probably expect step by step, and detailed how to guides.

Those specifications are not what real science is about, but lately the name has been stolen by technocrats.
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WebPen 12 years ago

Originally Posted by fin

Most people can't spell sience.

Pffft, come on man- everyone can spell scients!
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- Eduard 12 years ago
  
  Originally Posted by Justin Stowe
  
  Pffft, come on man- everyone can spell scients!
  
  You guys crack me up
  
  Thanks
  
  1 reply
  
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  Eduard 12 years ago
  
  Update: I decided to go with "art" instead of "science". I now have the domain artofconfidence.com
  
  Now to put it to good use...
  
  Thanks
  
  1 reply
  
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  cashp0wer 12 years ago
  
  I would go with Art of... - that is the thing that sticks in my mind more automatically.
  
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  My Internet Marketing Blog - Warts And All!
  
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Raydal

12 years ago

This depends. Do you want a long domain name or a short
domain name?

Is the "of ______" a science or an art?

Will the words rhyme and be more catchy or not?

Will the name confuse or clarify?

-Ray Edwards