How important is Alexa ranking?

by 45 comments
I started a forum in early August and have been watching my Alexa ranking religiously lol. I'm wondering if Alexa rankings really matter.

Let me know, I'm a novice at online marketing but I always have a glass empty and eager to learn :-)
#main internet marketing discussion forum #alexa #important #ranking
  • Profile picture of the author Joseph Robinson
    Don't worry about it. The site tracks traffic through those who have the Alexa toolbar installed. Not a complete picture. Doesn't mean much even if it were accurate, as it's not niche specific.
  • Profile picture of the author Bruce Wayne
    Actually, Alexa ranking helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.

    Most people consider it is valuable only for direct advertising. Given the fact that Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate.
  • Profile picture of the author Alexa Smith
    Originally Posted by kavada View Post

    I'm wondering if Alexa rankings really matter.
    Arguably, possibly, conceivably, they could have some tangential relevance to someone in a specifically internet marketing related niche who's either wanting to sell their site, or sell advertising space on it.

    For anyone/anything else: forget it. It means nothing.

    All it can ever measure is visitors to the site who happen to have the Alexa toolbar installed in their browser. And those people are almost all internet marketers. It can't tell you anything at all about any other kind of traffic.

    And anyway I want the domain-name, when they've quite finished with it. :p
  • Profile picture of the author Adie
    Alexa ranking helps me identify whether a website is receiving a good traffic or not. Although is it not accurate, it is at least provides raw estimate on traffic.
  • Profile picture of the author Rod Cortez
    Originally Posted by kavada View Post

    I started a forum in early August and have been watching my Alexa ranking religiously lol. I'm wondering if Alexa rankings really matter.

    Let me know, I'm a novice at online marketing but I always have a glass empty and eager to learn :-)
    It really depends on the context. For example, a marketer who is buying traffic and sending it to either a squeeze page or directly to CPA offers or an authority website, aren't going to be as concerned with it because they're more focused on sales and net profit.

    Now if you're selling advertising on your website then the Alexa rating (among others) will definitely be important because competent buyers are going to look at that. Though ultimately, what really matters is how many unique visitors you get per month (or daily) and how long they stay on your website.

    Personally, I rarely look at Alexa ratings, I focus more on my company's growth and net profits after expenses.

    RoD
  • Profile picture of the author acesites
    Over time you will stop caring about it. It is a good general indicator but it really doesn't mean anything because it can be manipulated.
  • Profile picture of the author JPaskie
    Well... ProfitClicking.com has an Alexa rating of 1803 globally. JustBeenPaid used to be in the top 300. And well, my opinions of those sites isn't a very positive one. I take everything with a grain of salt, including Alexa.
  • Profile picture of the author jaghananet
    Not really important as alexa is just traffic. So instead of focusing on your alexa rankings, just focus on the amount of traffic you get to your site as well as how much money you are making off it, obviously.
  • Profile picture of the author murphyslaw
    Good info here. Thanks for clearing that up. I've read a few threads about the relevance of their ranking system and they have the same feelings about it. Good for dazzling newbies though.
  • Profile picture of the author delhicourses
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  • Profile picture of the author denysapu
    Not all website visitors and internet users have the Alexa toolbar installed. For some cases, the Alexa ranking does not mean anything.
    But in other cases, the fact that webmasters are still considering the Alexa ranking of a site before intending to buy it, contribute guest posts, etc..
  • Profile picture of the author taufiknajda
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  • Profile picture of the author firethewild
    In case you can always purchase some fake traffic I don't think it is really important.
  • Profile picture of the author Dan Grossman
    It's just as important to your business success as your weight. I mean you, personally, standing on a scale, that weight. That is, it's a metric, something you can measure, but it has no business importance at all. Maybe you get a kick out of checking it, that's neat, but it changing won't earn or lose you a penny.
  • Profile picture of the author Dr MaxIM
    I do not think it is very helpful for ranking, but only for your own information and if you want to sell ads on your website, it is becoming very important. So, depends on what you are after with your website.
  • Profile picture of the author techbul
    Alexa ranking doesn't matter, it's so easy to fake it by buying cheap traffic that nobody takes into consideration anymore - it's more or less a tool to help you brag about your statistics.
  • Profile picture of the author JabMonkey
    Alexa ranking is worthless and so is PR, but a lot of people are still deluded into thinking those rankings are important, so if your goal is to "flip" sites on Flippa, they are good rankings to have to boost interest in your listings; otherwise, forget about it. Just bunk.
  • Profile picture of the author Dicksonkho
    But still a lot of blogger care about the Alexa Rank.
    Is there any indicators to show our blog performance to the world beside Alexa Rank?
    Thanks.
  • Profile picture of the author napoleonfirst
    Well, Alexa rankings matter but there is a problem with it. It is possible to fake Alexa rankings and this fact reduces its value. My suggestion for use is to take a look at SEMRush instead.
  • Profile picture of the author Niko A Berezkin
    Well if you're asking from an SEO perspective or the potential amount of organic traffic you hope to receive, it means 0, so stop wasting your time watching it. The only thing that matters is your SERP rankings for the keywords you are after

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