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Unread 9th November 2012, 07:16 AM   #1
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Default How To Set Up A Simple Sales Funnel. Step By Step.

I've seen some people recently asking very basic questions about sales funnel construction. So I thought I would post this simple funnel. Please add to this simple model if you like. Funnels can be much more complex than this simple example.

This assumes you have a website, Autoresponder, and freebie hosted so you can link to it.

What you will need:

#1 A squeeze page
#2 A OTO (one time offer) page
#3 A freebie thank/download page
#4 A "register your purchase" page for one time offer buyers
#5 A paid product thank/download page

Set up two lists in your AR. A subscribers list and a OTO buyers list. You will need to learn your ARs automation process to automatically unsub people who register their purchase and join your buyers list.

Here we go:
For settings for your subscribers (squeeze page) form select "custom thank you page" enter the URL of your OTO. I always use single opt so subscribers are instantly sent to my OTO. I also put on my squeeze page "...will be sent instantly to your inbox." This way when people land on my OTO they won't wonder where their freebie is.

If people decline your OTO they leave, and access their freebie via the link to your freebie thank/download page that you sent to their email via your first followup message. More complex funnels have more to offer.

If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.

When people register they are automatically moved to your buyers list and redirected to your thank/download page. Enter it's URL for your buyers form custom thank you page.

You have now delivered on your squeeze page promise and have a happy subscriber.

Thanks for reading.

Brent

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Unread 9th November 2012, 07:22 AM   #2
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Thanks Brent.

I appreciate your wonderful explanation. I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!

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Unread 9th November 2012, 07:23 AM   #3
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Very nicely explained. Thanks.
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Unread 9th November 2012, 07:30 AM   #4
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

nice share, simple yet highly invaluable

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Unread 9th November 2012, 07:33 AM   #5
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

I always kinda disliked an OTO immediately after the opt-in, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
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Unread 9th November 2012, 07:53 AM   #6
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by Anonymous Affiliate View Post
, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
I never do the "no thanks" link. I just send them their download link. If they decline the OTO they just close the page or hit the back button.

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Unread 9th November 2012, 08:41 AM   #7
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.


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Unread 9th November 2012, 10:40 AM   #8
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by Troy_Phillips View Post
With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
That's a pretty keen observation.

The serious people will get some good out of it, hopefully.

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Unread 9th November 2012, 12:38 PM   #9
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Solid advice Brent. Good info - especially for newbies.

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Unread 10th November 2012, 07:14 AM   #10
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by ProServices View Post
I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!
I don't think I'd make a good mentor, I don't do things like other people, for the most part.

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Unread 10th November 2012, 07:26 AM   #11
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great post. Thanks for sharing. Only, I do not fully understand as yet. I am really a NEWBIE!

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Unread 10th November 2012, 11:28 AM   #12
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Solid advice for those want to Choose the RIGHT path in IM World...

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Unread 11th November 2012, 12:15 AM   #13
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Thanks Brent for the step by step guide - appreciated
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Unread 11th November 2012, 02:46 AM   #14
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

I like this, however I'm not about auto response. I like to personally make my customers feel happy. (No Homo)

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Unread 11th November 2012, 03:11 AM   #15
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Thanks putting it to work!
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Unread 11th November 2012, 01:49 PM   #16
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

This way, you may miss some emails as some of the buyers may miss or avoid registering. If your payment is processed via services like JVZoo, you can set up a list name into the payment processor so the paypal email address is automatically added in your selected list. I found it easy.

Quote:
If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.

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Unread 11th November 2012, 07:03 PM   #17
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by shawoon98 View Post
This way, you may miss some emails as some of the buyers may miss or avoid registering.
Then they won't get their product. I've never had anyone not register.

Why would you buy something and then not collect your purchase?:confused:

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Unread 11th November 2012, 07:07 PM   #18
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by joseph7384 View Post
What I do is, I will have an OTO lets say at $27 and when they click the "No Thanks" link, they are sent to an OTO down sell which can be $17, but you must remove something from the OTO such as a bonus, otherwise you are devaluing your product. If the visitor clicks on the "NO Thanks" link on the down sell page, they are redirected to the free offer that they were promised.

~Joseph
It depends on the niche. Some don't mind. Some get annoyed.

I had a guy from my guitar lessons list cuss me out for not instantly delivering his freebie. I wonder what he would have done if presented with multiple down-sells?

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Unread 11th November 2012, 07:41 PM   #19
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great post Brent. This seems to be the simple truth that people miss out on. Far too many people working for free. Not even a lead let alone a lead, sale, and up sell.

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Unread 11th November 2012, 07:46 PM   #20
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by Troy_Phillips View Post
With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
LOL. That is awesome. I did a WSO on this exact topic and most people had no idea what I was talking about, or that it was the truth about how to make money. I guess it didn't have a big enough STAPLES easy button attached to it. Some people just want the big button, and see work as a set back :rolleyes:

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Unread 12th November 2012, 03:41 AM   #21
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Excellent post. Cheers!
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Unread 12th November 2012, 04:20 AM   #22
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great advice Brent!

This can clear any confusion people may have about setting up sales funnels.

Not many people may know the true capabilities of the Auto-Repsonder.

Automation allows you to set up and segment your prospects from your buyers and can be easily done with just a couple of clicks.

This allows you to semi-automate your sales funnels and get on with producing targeted traffic and all that inportant stuff.

Once you know that your sales funnel can produce good results from the OTO; you can then look at using paid traffic sources.

You then have the advantage of knowing you can at least break even when you invest in paid traffic because you can use your OTO as a way of making back some of that initial investment.

You are now effectively building your list for free but building it much quicker than just using FREE traffic as a way of building your list.

Excellent post and all the best to you my friend!!!

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Unread 12th November 2012, 01:29 PM   #23
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great share, thank you for this short tutorial.
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Unread 12th November 2012, 01:32 PM   #24
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

This is fantastic info, thanks a bunch for sharing.
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Unread 12th November 2012, 02:57 PM   #25
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Thanks for giving everyone a solid example to follow, Brent. Simple, easy and effective, which is exactly how it should be!

With that said, I have one question - are you using the confirmed opt-in or no?

The only reason I ask is that I am setting up a similar funnel using Aweber's automation features and was planning on using a confirmed opt-in. However, (in my mind) I can see there being an issue with removing a person off of the "freebie" list and onto the "buyers" list if they haven't confirmed their email before they purchase the OTO.

Of course, I could skip the confirmed opt-in and then I'd be squared away, but would love to hear how you (or anyone else) would handle that.

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Unread 12th November 2012, 03:36 PM   #26
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by RogueOne View Post

#1 A squeeze page
#2 A OTO (one time offer) page
#3 A freebie thank/download page
#4 A "register your purchase" page for one time offer buyers
#5 A paid product thank/download page
Thanks for sharing Brent.

These being the basic mechanics, I've noticed that most people don't get stuck here, it's actually the concrete, specific details of constructing each of the pages.

Could you share some insight on some of the basic elements that each page needs for those who are lost, and have absolutely no clue about what those pages, and learning about them for the first time?

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Unread 12th November 2012, 04:00 PM   #27
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Wow...appreciate the concise nature of the post. It's nice to see people laying it out so plainly. No fuss, no frills...just info. Thanks, man!

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Unread 12th November 2012, 04:13 PM   #28
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great post. Very detailed and easy to implement. Thanks for sharing.
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Unread 12th November 2012, 04:19 PM   #29
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by dhanediesil View Post
Could you share some insight on some of the basic elements that each page needs for those who are lost, and have absolutely no clue about what those pages, and learning about them for the first time?
As so many things will depend on your niche and traffic source, I can't give specific advice.

In general your squeeze page includes an offer for a free gift you are exchanging for peoples email address. This generally includes a headline, a short description or bullet list, maybe an image of the freebie or a short video description of it. An opt-in form and instructions and that's a basic page.

Your OTO page is simply a sales page for a small ticket product related to your freebie. I always put "Stop, before you check your email take a minute to check this out" or something like that, at the top of the page. I usually offer $7 OTO as this has worked best for me.

Your thank/download page is simply a page with links that your subscriber can access their product from. It's a good idea to put some related ads or offers on the page. This is the same for subscribers page and buyers page. On the subscribers page you might have related ads. On the buyers page you might include a pitch for a higher priced product.

Register page is simply an opt-in form and simple instructions. "Enter your details to access your product" or something like that.

Quote:
With that said, I have one question - are you using the confirmed opt-in or no?
Single opt, always.

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Unread 12th November 2012, 06:28 PM   #30
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great read Brent!

This is excellent advice for anyone having a problem creating a sales funnel.

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Unread 13th November 2012, 07:57 AM   #31
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by gcbmark20 View Post
You then have the advantage of knowing you can at least break even when you invest in paid traffic because you can use your OTO as a way of making back some of that initial investment.

You are now effectively building your list for free but building it much quicker than just using FREE traffic as a way of building your list.
I have some lists that pay me (after advertising costs) $0.06 to $0.08 for every subscriber I add, just from OTO sales.

My goal is to get each list self sufficient.

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Unread 19th November 2012, 01:53 AM   #32
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

What about double-optin?
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Unread 19th November 2012, 02:01 AM   #33
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Double opt in is meaningless for me these days. If someone really wants to take my offer/freebie, will sure put the right email address in order to collect the gift from his/her own inbox. It means the subscriber is already accepting the possibilities of receiving further emails from me. In case of false email, he or she will end up seeing my OTO without getting the freebie. Simple.

But I prefer mentioning somewhere in the opt in page about your future emails. If further mail is not expected, let them unsubscribe in the first email. Simple.

I used to get complaints when I used double opt in. Now I use single opt in with no complaints at all. Lucky me...

Quote:
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What about double-optin?

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Unread 19th November 2012, 02:19 AM   #34
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by Anonymous Affiliate View Post
I always kinda disliked an OTO immediately after the opt-in, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
An OTO, if done properly, should be a thing of beauty!

And let's face it, you're only going to try to sell them your higher priced product as some stage anyway... why not make it straight away and strike while the iron is hot?

Multiple OTOs kill me though. It makes me feel that the original product that I purchased (even if it's just a freebie) was worthless if I need to go through all of the upsells to get it.

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Unread 19th November 2012, 02:24 AM   #35
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Rich in information. Thanks for sharing this. This is one of the nicest info posted here.

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Unread 19th November 2012, 07:46 AM   #36
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

a very priceless info thanks
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Unread 19th November 2012, 07:51 AM   #37
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Yeah this is a good post and good example of how to handle a lead that goes thru your autoresponder. I would caution not to put too many freakin OTO's though, as they can quickly get annoying.

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Unread 19th November 2012, 09:32 PM   #38
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by foenyxly View Post
What about double-optin?
For some niches and some marketers it works fine. It depends on what you want to do and your subscribers.

I find that you lose about half the people who opt in and never confirm. That's a lot of wasted traffic. With single opt you at least get to show them your OTO.

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Unread 19th November 2012, 09:57 PM   #39
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Good stuff man!

I wish posts like yours come around more often.
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Unread 20th November 2012, 03:28 AM   #40
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Cheers, great post... but am a little confused by the 2 separate lists...

I'm in the process of doing this... have my squeeze set up, oto set up... all working... just waiting on fb.

My oto is $7... I think that's a good price for an impulse buy... I've a $30 cb offer tucked away in my freebie... sure ye never know.

I'm also going to add some video to my squeeze page... have my voice guy on it now

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Unread 20th November 2012, 03:31 AM   #41
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Thanks for the information, this will definitely help alot of us, build a sales funnel

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Unread 20th November 2012, 02:10 PM   #42
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

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Originally Posted by thedog View Post
Cheers, great post... but am a little confused by the 2 separate lists...
You want to separate your buyers from freebie seekers. You would promote a different price level products to each list.

As people buy you move them through your funnel. If they buy the OTO they move to the buyers list. If they buy a product from that list they are moved to the next level of buyer, and so on...

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Unread 20th November 2012, 03:17 PM   #43
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Many thanks

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Unread 20th November 2012, 07:52 PM   #44
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Hey Brent, one thing, do you think visitors who go for the OTO, mind having to enter their email address again?

I do like this system though... I'm looking into how to do this with aweber, unsub the buyer and pop em on the new list.

Do you mind me asking, are you in the health niche?

What sort of rate of return are you seeing? Double your investment...

I'm still waiting for my ad to be approved... I wonder if they have an issue with all caps, like google...

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Unread 20th November 2012, 08:57 PM   #45
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Great post. I'm glad to know I'm on the right on key with what was explained.
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Unread 20th November 2012, 09:30 PM   #46
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Finally relaunching my monthly web based tv show next month. Free to join, and with a freebie for doing so.

As my initial site is a membership, does anyone think that offering a low priced($5) oto membership site( related topic), would be a good idea....

Gotta love this forum

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Unread 20th November 2012, 09:40 PM   #47
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Almost forgot.... Thanks OP for instigating this thread. Some really good actionable advice.
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Unread 20th November 2012, 09:42 PM   #48
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

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Originally Posted by thedog View Post
Hey Brent, one thing, do you think visitors who go for the OTO, mind having to enter their email address again?
Do you mind it, after you buy something? Most merchants (large and small) require you to sign in to access your purchase.

Quote:
Do you mind me asking, are you in the health niche?
No. Wouldn't touch it with a ten foot pole.

Quote:
What sort of rate of return are you seeing? Double your investment...
Off FB? Let's just say it's profitable.

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Unread 20th November 2012, 09:55 PM   #49
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

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Do you mind it, after you buy something? Most merchants (large and small) require you to sign in to access your purchase.



No. Wouldn't touch it with a ten foot pole.



Off FB? Let's just say it's profitable.

I'm guessing you're in the IM niche then?

Interested to know your beef with the health niche, lot of evergreen need products...

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Unread 20th November 2012, 09:59 PM   #50
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Default Re: How To Set Up A Simple Sales Funnel. Step By Step.

Quote:
Originally Posted by RogueOne View Post
You want to separate your buyers from freebie seekers. You would promote a different price level products to each list.

As people buy you move them through your funnel. If they buy the OTO they move to the buyers list. If they buy a product from that list they are moved to the next level of buyer, and so on...
Exactly and well said! :-0). You don't want to just have one big list. The freebies and the buyers are two different people. The buyers are qualified spenders and the freebies are still potentials. On most occasions, you market different products and/or offers to both lists. Trust me, having multiple lists is a must! :-0)

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