How To Set Up A Simple Sales Funnel. Step By Step.

Profile picture of the author RogueOne by RogueOne Posted: 11/09/2012
I've seen some people recently asking very basic questions about sales funnel construction. So I thought I would post this simple funnel. Please add to this simple model if you like. Funnels can be much more complex than this simple example.

This assumes you have a website, Autoresponder, and freebie hosted so you can link to it.

What you will need:

#1 A squeeze page
#2 A OTO (one time offer) page
#3 A freebie thank/download page
#4 A "register your purchase" page for one time offer buyers
#5 A paid product thank/download page

Set up two lists in your AR. A subscribers list and a OTO buyers list. You will need to learn your ARs automation process to automatically unsub people who register their purchase and join your buyers list.

Here we go:
For settings for your subscribers (squeeze page) form select "custom thank you page" enter the URL of your OTO. I always use single opt so subscribers are instantly sent to my OTO. I also put on my squeeze page "...will be sent instantly to your inbox." This way when people land on my OTO they won't wonder where their freebie is.

If people decline your OTO they leave, and access their freebie via the link to your freebie thank/download page that you sent to their email via your first followup message. More complex funnels have more to offer.

If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.

When people register they are automatically moved to your buyers list and redirected to your thank/download page. Enter it's URL for your buyers form custom thank you page.

You have now delivered on your squeeze page promise and have a happy subscriber.

Thanks for reading.

Brent
#funnel #sales #set #simple #step

  • Profile picture of the author ProServices
    ProServices
    Thanks Brent.

    I appreciate your wonderful explanation. I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!
  • Profile picture of the author CassAngel
    CassAngel
    Very nicely explained. Thanks.
  • Profile picture of the author aizaku
    aizaku
    nice share, simple yet highly invaluable
  • Profile picture of the author Anonymous Affiliate
    Anonymous Affiliate
    I always kinda disliked an OTO immediately after the opt-in, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
  • Profile picture of the author RogueOne
    RogueOne
    Originally Posted by Anonymous Affiliate View Post
    , digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
    I never do the "no thanks" link. I just send them their download link. If they decline the OTO they just close the page or hit the back button.
  • Profile picture of the author Troy_Phillips
    Troy_Phillips
    With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
  • Profile picture of the author RogueOne
    RogueOne
    Originally Posted by Troy_Phillips View Post
    With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
    That's a pretty keen observation.

    The serious people will get some good out of it, hopefully.
  • Profile picture of the author Randall Magwood
    Randall Magwood
    Solid advice Brent. Good info - especially for newbies.
  • Profile picture of the author RogueOne
    RogueOne
    Originally Posted by ProServices View Post
    I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!
    I don't think I'd make a good mentor, I don't do things like other people, for the most part.
  • Profile picture of the author wakes
    wakes
    Great post. Thanks for sharing. Only, I do not fully understand as yet. I am really a NEWBIE!
  • Profile picture of the author PolicyMaker
    PolicyMaker
    Solid advice for those want to Choose the RIGHT path in IM World...
  • Profile picture of the author ehbalily
    ehbalily
    Thanks Brent for the step by step guide - appreciated
  • Profile picture of the author aduttonater
    aduttonater
    I like this, however I'm not about auto response. I like to personally make my customers feel happy. (No Homo)
  • Profile picture of the author Milad
    Milad
    Thanks putting it to work!
  • Profile picture of the author shawoon98
    shawoon98
    This way, you may miss some emails as some of the buyers may miss or avoid registering. If your payment is processed via services like JVZoo, you can set up a list name into the payment processor so the paypal email address is automatically added in your selected list. I found it easy.

    If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.
  • Profile picture of the author RogueOne
    RogueOne
    Originally Posted by shawoon98 View Post
    This way, you may miss some emails as some of the buyers may miss or avoid registering.
    Then they won't get their product. I've never had anyone not register.

    Why would you buy something and then not collect your purchase?:confused:
  • Profile picture of the author RogueOne
    RogueOne
    Originally Posted by joseph7384 View Post
    What I do is, I will have an OTO lets say at $27 and when they click the "No Thanks" link, they are sent to an OTO down sell which can be $17, but you must remove something from the OTO such as a bonus, otherwise you are devaluing your product. If the visitor clicks on the "NO Thanks" link on the down sell page, they are redirected to the free offer that they were promised.

    ~Joseph
    It depends on the niche. Some don't mind. Some get annoyed.

    I had a guy from my guitar lessons list cuss me out for not instantly delivering his freebie. I wonder what he would have done if presented with multiple down-sells?
  • Profile picture of the author Bill Hugall
    Bill Hugall
    Great post Brent. This seems to be the simple truth that people miss out on. Far too many people working for free. Not even a lead let alone a lead, sale, and up sell.
  • Profile picture of the author Bill Hugall
    Bill Hugall
    Originally Posted by Troy_Phillips View Post
    With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
    LOL. That is awesome. I did a WSO on this exact topic and most people had no idea what I was talking about, or that it was the truth about how to make money. I guess it didn't have a big enough STAPLES easy button attached to it. Some people just want the big button, and see work as a set back :rolleyes:
  • Profile picture of the author Lou Murphy
    Lou Murphy
    Excellent post. Cheers!

Related discussions