How To Set Up A Simple Sales Funnel. Step By Step.

by 87 replies
I've seen some people recently asking very basic questions about sales funnel construction. So I thought I would post this simple funnel. Please add to this simple model if you like. Funnels can be much more complex than this simple example.

This assumes you have a website, Autoresponder, and freebie hosted so you can link to it.

What you will need:

#1 A squeeze page
#2 A OTO (one time offer) page
#3 A freebie thank/download page
#4 A "register your purchase" page for one time offer buyers
#5 A paid product thank/download page

Set up two lists in your AR. A subscribers list and a OTO buyers list. You will need to learn your ARs automation process to automatically unsub people who register their purchase and join your buyers list.

Here we go:
For settings for your subscribers (squeeze page) form select "custom thank you page" enter the URL of your OTO. I always use single opt so subscribers are instantly sent to my OTO. I also put on my squeeze page "...will be sent instantly to your inbox." This way when people land on my OTO they won't wonder where their freebie is.

If people decline your OTO they leave, and access their freebie via the link to your freebie thank/download page that you sent to their email via your first followup message. More complex funnels have more to offer.

If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.

When people register they are automatically moved to your buyers list and redirected to your thank/download page. Enter it's URL for your buyers form custom thank you page.

You have now delivered on your squeeze page promise and have a happy subscriber.

Thanks for reading.

Brent
#main internet marketing discussion forum #funnel #sales #set #simple #step
  • Profile picture of the author ProServices
    Thanks Brent.

    I appreciate your wonderful explanation. I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!
    • Profile picture of the author CassAngel
      Very nicely explained. Thanks.
    • Profile picture of the author RogueOne
      Originally Posted by ProServices View Post

      I wish I had you as my mentor when I started building squeeze pages with OTO upsells and downsells. This thread is priceless!
      I don't think I'd make a good mentor, I don't do things like other people, for the most part.
  • Profile picture of the author aizaku
    nice share, simple yet highly invaluable
  • Profile picture of the author Anonymous Affiliate
    I always kinda disliked an OTO immediately after the opt-in, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
    • Profile picture of the author RogueOne
      Originally Posted by Anonymous Affiliate View Post

      , digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
      I never do the "no thanks" link. I just send them their download link. If they decline the OTO they just close the page or hit the back button.
    • Profile picture of the author johndetlefs
      Originally Posted by Anonymous Affiliate View Post

      I always kinda disliked an OTO immediately after the opt-in, digging the actual "No, thanks" link at the bottom of the OTO page. It feels cheep and cheeky to me.
      An OTO, if done properly, should be a thing of beauty!

      And let's face it, you're only going to try to sell them your higher priced product as some stage anyway... why not make it straight away and strike while the iron is hot?

      Multiple OTOs kill me though. It makes me feel that the original product that I purchased (even if it's just a freebie) was worthless if I need to go through all of the upsells to get it.
  • Profile picture of the author Troy_Phillips
    With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
    • Profile picture of the author RogueOne
      Originally Posted by Troy_Phillips View Post

      With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
      That's a pretty keen observation.

      The serious people will get some good out of it, hopefully.
    • Profile picture of the author Bill Hugall
      Originally Posted by Troy_Phillips View Post

      With all the sales funnel questions on the board you would think this premium advice would be loaded down with thanks. I guess they are saving them for the next "I want to cry a little and have you beg me not to quit" thread.
      LOL. That is awesome. I did a WSO on this exact topic and most people had no idea what I was talking about, or that it was the truth about how to make money. I guess it didn't have a big enough STAPLES easy button attached to it. Some people just want the big button, and see work as a set back :rolleyes:
  • Profile picture of the author Randall Magwood
    Solid advice Brent. Good info - especially for newbies.
  • Profile picture of the author wakes
    Great post. Thanks for sharing. Only, I do not fully understand as yet. I am really a NEWBIE!
  • Profile picture of the author PolicyMaker
    Solid advice for those want to Choose the RIGHT path in IM World...
  • Profile picture of the author ehbalily
    Thanks Brent for the step by step guide - appreciated
  • Profile picture of the author aduttonater
    I like this, however I'm not about auto response. I like to personally make my customers feel happy. (No Homo)
  • Profile picture of the author shawoon98
    This way, you may miss some emails as some of the buyers may miss or avoid registering. If your payment is processed via services like JVZoo, you can set up a list name into the payment processor so the paypal email address is automatically added in your selected list. I found it easy.

    If they buy your OTO they are redirected by your payment processor to your "register" page. Enter it's URL when you setup your buy button.
    • Profile picture of the author RogueOne
      Originally Posted by shawoon98 View Post

      This way, you may miss some emails as some of the buyers may miss or avoid registering.
      Then they won't get their product. I've never had anyone not register.

      Why would you buy something and then not collect your purchase?:confused:
  • Profile picture of the author Bill Hugall
    Great post Brent. This seems to be the simple truth that people miss out on. Far too many people working for free. Not even a lead let alone a lead, sale, and up sell.
  • Profile picture of the author Lou Murphy
    Excellent post. Cheers!
  • Profile picture of the author gcbmark20
    Great advice Brent!

    This can clear any confusion people may have about setting up sales funnels.

    Not many people may know the true capabilities of the Auto-Repsonder.

    Automation allows you to set up and segment your prospects from your buyers and can be easily done with just a couple of clicks.

    This allows you to semi-automate your sales funnels and get on with producing targeted traffic and all that inportant stuff.

    Once you know that your sales funnel can produce good results from the OTO; you can then look at using paid traffic sources.

    You then have the advantage of knowing you can at least break even when you invest in paid traffic because you can use your OTO as a way of making back some of that initial investment.

    You are now effectively building your list for free but building it much quicker than just using FREE traffic as a way of building your list.

    Excellent post and all the best to you my friend!!!
    • Profile picture of the author RogueOne
      Originally Posted by gcbmark20 View Post

      You then have the advantage of knowing you can at least break even when you invest in paid traffic because you can use your OTO as a way of making back some of that initial investment.

      You are now effectively building your list for free but building it much quicker than just using FREE traffic as a way of building your list.
      I have some lists that pay me (after advertising costs) $0.06 to $0.08 for every subscriber I add, just from OTO sales.

      My goal is to get each list self sufficient.
  • Profile picture of the author Hani D
    Great share, thank you for this short tutorial.
  • Profile picture of the author Meinkraft
    This is fantastic info, thanks a bunch for sharing.
  • Profile picture of the author bhuff85
    Thanks for giving everyone a solid example to follow, Brent. Simple, easy and effective, which is exactly how it should be!

    With that said, I have one question - are you using the confirmed opt-in or no?

    The only reason I ask is that I am setting up a similar funnel using Aweber's automation features and was planning on using a confirmed opt-in. However, (in my mind) I can see there being an issue with removing a person off of the "freebie" list and onto the "buyers" list if they haven't confirmed their email before they purchase the OTO.

    Of course, I could skip the confirmed opt-in and then I'd be squared away, but would love to hear how you (or anyone else) would handle that.
  • Profile picture of the author dhanediesil
    Originally Posted by RogueOne View Post


    #1 A squeeze page
    #2 A OTO (one time offer) page
    #3 A freebie thank/download page
    #4 A "register your purchase" page for one time offer buyers
    #5 A paid product thank/download page
    Thanks for sharing Brent.

    These being the basic mechanics, I've noticed that most people don't get stuck here, it's actually the concrete, specific details of constructing each of the pages.

    Could you share some insight on some of the basic elements that each page needs for those who are lost, and have absolutely no clue about what those pages, and learning about them for the first time?
    • Profile picture of the author RogueOne
      Originally Posted by dhanediesil View Post

      Could you share some insight on some of the basic elements that each page needs for those who are lost, and have absolutely no clue about what those pages, and learning about them for the first time?
      As so many things will depend on your niche and traffic source, I can't give specific advice.

      In general your squeeze page includes an offer for a free gift you are exchanging for peoples email address. This generally includes a headline, a short description or bullet list, maybe an image of the freebie or a short video description of it. An opt-in form and instructions and that's a basic page.

      Your OTO page is simply a sales page for a small ticket product related to your freebie. I always put "Stop, before you check your email take a minute to check this out" or something like that, at the top of the page. I usually offer $7 OTO as this has worked best for me.

      Your thank/download page is simply a page with links that your subscriber can access their product from. It's a good idea to put some related ads or offers on the page. This is the same for subscribers page and buyers page. On the subscribers page you might have related ads. On the buyers page you might include a pitch for a higher priced product.

      Register page is simply an opt-in form and simple instructions. "Enter your details to access your product" or something like that.

      With that said, I have one question - are you using the confirmed opt-in or no?
      Single opt, always.
  • Profile picture of the author Rossome
    Wow...appreciate the concise nature of the post. It's nice to see people laying it out so plainly. No fuss, no frills...just info. Thanks, man!
  • Profile picture of the author enterprisemind
    Great post. Very detailed and easy to implement. Thanks for sharing.
  • Profile picture of the author MKCookins
    Great read Brent!

    This is excellent advice for anyone having a problem creating a sales funnel.

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