TimG

DISCLAIMER – This post is rather long, I mean like “Steven Wagenheim” long (no offense big guy) so please understand that before proceeding any further.

There has been a large amount of discussion lately in regards to some testing and possible changes in the layout utilized by Ezinearticles.com focusing on the increase of the adsense ads they show on their website. Understandably this has caused some extreme discomfort and sizeable frustrations with many marketers that utilize Ezinearticles.com as their main article directory for submission on behalf of their article marketing campaigns.

After all, the thought of losing the ability to generate large amounts of targeted traffic to your website would make anyone uncomfortable and a bit angry…especially when you factor in the possibility of losing out on sales, opt-ins to a list or adsense generated income. But, one thing that we must all keep in mind, is that the people behind Ezinearticles.com are trying to make a profit with their online business model much like the rest of us are with our own Internet marketing business and we simply can’t fault them for feeling the need to test new ideas or make changes they feel are necessary for their own profitability.

Think about it, we constantly preach to each other the need to test and tweak our own sales letters and website copy until we finally hit a home run, so no need to get upset with Ezinearticles.com as they are only practicing what we market.

However, with all of that said and with the many changes that Ezinearticles.com has made in the past, is currently making and will continue to make in the future I thought it prudent to provide a post that will help in your ability to no longer fear changes from Ezinearticles.com. I base this around my own experiences with them since early 2005 because through every change they have tested and/or implemented they have still remained my number one source for targeted traffic and my online earnings have never suffered from any modifications they (meaning EZA) have made to their article directory.

So, what’s the big secret to succeeding with Ezinearticles.com even when they constantly implement change upon change with their website? It’s actually quite simple, because all you truly need to do when using EZA to consistently drive traffic with your submitted articles and continue to make money from your article marketing efforts is to focus on becoming better at what they cannot control, and that is the articles you submit to their website. In short, you need to write higher quality articles that can’t be ignored by Internet surfers.

OK, I know you are thinking to yourself what a load of garbage, but hear me out first because the information revealed below can and will keep your article marketing ROI at a high level of production.

I’ve broken down what it takes (for lack of a better phrase) to beat Ezinearticles.com and never again worry about changes they make to their website, into 5 main components of what I refer to as "Article Marketing Visitor Superiority (VS)”.

I’m sure you can already guess what the components are but just in case, here they are: The article title, the article summary, the article keywords, the article body and the article resource box. Additionally, I have allocated each component a specific VS (visitor superiority) percentage based on where I rank it in terms of importance when it comes to beating EZA for visitor superiority (VS). The percentages look something like this:

Article Title – 30%
Article Summary – 25%
Article Keywords – 5%
Article Body – 15%
Article Resource Box – 25%

Ok, now that we have the components identified and the percentages allocated let’s begin discussing what allows an article submitted to EZA win the battle for visitor superiority and make no mistake about it, this is a battle with EZA to see who can obtain the rights to the targeted traffic that shows up to their website as a result of your content and their favored status as an authority site in the eyes of Google.

The Article Title

The article title continues to be in my eyes the most important aspect of your article marketing campaign and quest to win the battle that takes place each time a visitor goes to your submitted article on the EZA interface. For that reason I allocate it a 30% VS weighting.

For the sake of brevity I am going to forgo discussing how I determine my actual keyword phrase primarily because I have shared it numerous times before and I’d rather focus on how to beat EZA instead of the search engines with this specific post. So, for the sake of argument let’s just assume we have identified a keyword phrase that we know we can rank for on the first page of Google.

I’m sure you already know that the title is the first opportunity to catch the attention of both a human visitor as well as the search engine spiders. As a result you have to make sure that you create a title using your selected keyword phrase that creates just enough of an impression/curiosity factor in the web surfers mind so that you can lure them into your VS article. Remember, initially your article is competing with the other sites that Google brings back as part of its search engine results so it is crucial that we win this first test of article marketing skills.

There are several versions of an article title that can be used to serve the purpose of obtaining the initial click when up against the other search engine results. I’ll go over each title in detail so you can see what I mean.

The “How To” Title

The “How To” title focuses on answering a problem that a person may have. For example: How to get rid of termites, how to build a box car, how to make money…etc. As you can see these type of titles provide a possible solution to a person’s problem but they are not sexy nor are they appealing to a human or search engine spider.

The “Numbered Sequence” Title

This particular title focuses on using a numbered sequence as its selling point. For example “Top 7 Ways To Make Money Online”, “Top 3 Methods To Safely Get Rid of Termites”…etc. There have been some studies that have determined the use of an odd number such as 3, 5 or 7 seems to work best for these type of articles. I’m sure you may have noticed that this title format offers a bit more sizzle for a web surfer but we are after the steak so a bit more work is required.

The “Panning For Gold” Title

I’m sure you may have seen this form of a title on more than one occasion since it is grossly over used throughout the IM world. This particular title likes to focus on using words that attempt to grasp the attention of the web surfer by working on their emotions, specifically the curiosity/greed factor. Normally titles using this format focus on descriptive words like “secret methods”, “hidden secrets”, “little known”...etc, that work at making the reader of your title feel like they will receive some exclusive information that is known by only a select lucky few. This curiosity killed the cat approach to your title can be highly successful at getting your article clicked on when up against other articles using more mundane/boring titles.

The “Shock and Awe” Title

As the name implies, this article title is another emotional based article title that attempts to solicit an emotional reaction from the web surfer. Typically, this emotional excitement compels, no make that urges the reader to want more information that only your article can provide. This article title can have the reader at opposite ends of the spectrum – either agreeing with your shocking revelation or disagreeing in utter contempt with the message your title conveys. Either way, the shocking value of this title form is more than enough to suck in most readers.

The “Do You Know What I Know” Title

Another popular article title format focuses around asking a question to the reader with the intent of engaging them right from the get-go and funneling them further into your article in order to fully satisfy their need to know the answer to the question that is now burning inside their head. Please keep in mind that a truly gifted and skilled article writer will have better success using this title format because there really is an art to drawing in the typical web surfer. Expanding upon our previous examples an article title in this manner might look something like; “Do You Know The Top 7 Ways To Make Money Online That Are Never Discussed By The Internet Marketing Gurus?” or “Revealed, The Top 3 Methods To Safely Get Rid of Termites, But Are They Truly Safe For Your Home And Family?”

The “In Your Face” Title

The final article title that I will discuss is based around using an air of authority or assertiveness directed at the reader. For example, “Stop Wasting Money Chasing A Ghost And Finally Learn The 7 Secret Money Making Secrets Used By The Top Internet Marketers” or “You’ll never Get Rid Of Your Home Termite Infestation Without Using One Of The Top 3 Methods Prescribed By Professional Termite Exterminators”. As you can see this article title format is a bit on the confrontational side because it truly is an arrogant in your face style that is completely directed at getting the reader compelled to read more in order to hear what you have to say about the topic at hand.

Article Title Mechanics

Now that we have identified a few of the more popular methods to write an article title let’s focus on how we can make them more powerful by looking at the mechanics behind an article title.

I’ll start with the keywords used without going into the actual keyword research that takes place. Generally, I focus on having them as close to the front of the title as possible. Additionally, I like to use them a second time in a second article title located at the end of the total title provided it doesn’t appear to be in a manner that yells out keyword stuffing.

You can easily get away with this by using your exact keyword phrase at the beginning of the first article title and then splitting the keywords up with the second article title or you have the option of using the keyword phrase again without splitting the words up. For example: “Get Rid Of Termites And Save Your Home – 3 Quick And Easy Ways To Finally Get Rid Of Termites”

Another method is based on if you have uncovered 2 specific niche keyword phrases that you know you can rank well for in the search engines. You would then make 2 article titles and combine them into 1 single article title with each title separated by a dash (-). Whether you use this method or the method described above you must keep in mind that EZA can be a bit picky in regards to your article title as they don’t want the title to look like keyword spam, they want the title to make sense and relate to the actual article content and they will not allow you to use a title that has already been used by another author.

As an article marketer you need to understand that people read the search engine results provided to them in much the same way they read the newspaper by scanning through the titles. For this very reason you need to keep a few additional factors in mind when developing your article titles and they focus around things to avoid when writing your article titles.

As previously mentioned you need to avoid keyword spamming at all costs. Generally, a keyword spammed title ends up looking more like garbage instead of a title that engages the interest of your reader and it is a clear turn-off in the eyes of the article directories and search engines.

Outside of dollar signs ($) and percentage signs (%) I normally don’t use special characters when constructing my article titles. Realistically speaking having characters like ^, *, &, @, +…etc, in your title will not improve its chances for success and may draw the wraith of the article directory you are submitting your article to in the hopes of having it approved.

I mentioned this earlier but the practice of using an article title that has no relation or pertinence with the actual article should be avoided like the swine flu. First, EZA and many other top level article directories are extremely picky about the contents of your article title and when you use a title that has nothing in common with your article it is just begging to get slapped by the article directories. Even if you did use an article title that wasn’t pertinent with respect to your article in order to get a click from a viewer they will nearly in every instance immediately leave because they are not getting the information they want.

Final Thoughts

One final note in regards to your article titles, most of my research has shown that a longer title is more attractive and better at catching the attention of both the human visitor and the search engine spiders because it allows you to use many of the elements I have discussed above. Also, in the event you are having issues with finding good article titles to use for your articles you have the option of going to Ezinearticles.com and searching on their website using your keyword niche phrases. When the results come back you can then start looking at the various article titles used to see if you can spot any that catch your attention and use them as a starting point to creating your own visitor superiority article titles.

Remember, I consider the article title to be 30% of your battle with the search engine competition and EZA for visitor superiority. We still have 4 additional components to discuss but for now I’m going to stop here in order to allow folks to read and digest this initial post and to hopefully illicit some good discussion.

Respectfully,
Tim

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Hamida Harland

Excellent post - I've read nearly every article marketing product available and very few go into creating titles in this much detail.

I put an hour or two aside every so often just to create a list of article titles and it really pays off. I haven't noticed any difference in my CTR since the Adsense changes and I believe it's because a good enough title will whet the readers appetite enough to really want to read your article (and hopefully ignore the Adsense ads).

TimG

Hamida,
Many thanks - I completely agree with you and happy to see you also can confirm what I think is where the real truth lies,....it doesn't matter what EZA does (short of going offline) as long as an article marketer spends the time to put in the due diligence required to dominate EZA and not the other way around.

As long as we win the initial war with the search engines and the article directories we then have more control on what the visitors final destination ultimately becomes.

Additionally, when I post the information for the other 4 components you will see how the fit in to ensure we keep the visitor and don't lose them to outside distractions such as additional adsense ads.

Respectfully,
Tim

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KateD

Tim,

Words from the Master. Thank you so much for sharing your thoughts on the power of a good headline for Ezinearticles.com articles. Newbies looking into article marketing should definitely read this thread.

Its a shame to see a great article topped with a boring title.

KateD

TimG

KateD,
Yup, you hit the nail on the head. Article marketing is like a box of cereal in the supermarket...........if the outside packaging (the article title) stinks then no one cares what's on the inside whether it taste good or not.

Tim

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Steven Wagenheim

Tim, have you been bugging my home?

Wow, what a great post.

I'd add my 2 cents but you covered it so well that there's no point in
muddying the waters. I have a few title tricks that I add as well, including
the "WTF?" title tactic. I find this one really gets people curious and works
very well. The hard part is delivering on it, which is why I don't use it too
often.

Anyway, can't wait to see the next part in this series.

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honestbizpro

Yes concentrating on the title and tweaking where possible is so important. Thanks for a great contribution Tim.

Your disclaimer is hilarious....(we still love you Steven)

TeamGlobal

Hi Tim,

As always, you hit the nail on the head with a golden hammer.

Thanks for sharing and keep up the good work.

All The Best,


Tony

Do You Have A Product Or Service That Makes Online Business Easier? - I'd love to hear about it!

Rod Cortez

I've been marketing with articles for years and Tim definitely knows what he is talking about. Great post brother.

RoD

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TimG

Steven,
Great to have you in this thread -

Not sure how I forgot about the "WTF" title but as you said, it is another method that works extremely well at catching the readers eye while they are scanning all of the search engine results and generally results in a click through to the actual article.

Would you agree that using this method does require some degree of skill as you are trying to fit your keyword phrase in a title that makes the reader almost say "What?" out loud when they initially see the title?

If done properly this method can result in a high CTR but I've always found the SEO side to be a bt more difficult to manage.

Respectfully,
Tim

PS - I should be posting the 2nd part of this 5 part series (covering the summary) sometime later this evening.

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PatriciaJ

Great to read something so positive. Looking forward to your next post.

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Travel Article Directory,

TimG

Received a question regarding whether I view EZA as a partner or an aversary.

I probably should have made it a bit clearer when I first posted this information. This thread is not meant as an attack on EZA because I applaud the changes they routinely make and believe they want what's best for their company and the authors that post articles using their website.

This post was merely meant to assure people that by writing quality articles using sound principles and practices you can be successful using EZA no matter what changes they make.

In the perfect world both EZA and the authors that create quality content would both benefit from the traffic that arrives through the published articles.

Respectfully,
Tim

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Ross Kenny

Hey Tim,

Such a great post and some real valuable information disclosed. Getting a little rare in this section of the forum outside of the War Room. I will be adding this to my personal Article Marketing Handbook for future reference.

Can't wait for the rest..........

When I create my articles I find doing everything in steps really helps.

For example,

Step 1. Research and find 100 keywords.

Step 2. Write 100 Article titles all concentrating on the points mentioned above.

Step 3. Write a variation of Bio Boxes.

Step 4. Write the Articles.

I find by breaking down the steps this way you can really concentrate on the specific areas. You'll find you will craft some real compelling titles this way as you can really dedicate your efforts into that particular area before moving onto the next. I find this works well..!!

I have a blueprint that I've created that I use for each area laminated onto 4 seperate A4 Printouts.

Re -

1. How to do the Market & Keyword Research
2. How to Write the Title
3. How to Write the Bio Box
4. How to write the Article

(Each area goes into detail and highlights the importance of the AIDA Formula - Found this definition )

As you can see this is a very productive way of creating your Articles concentrating on the specific areas and dedicating QUALITY time to each. This way you really can craft articles that stop the reader wanting to click those "Adsense Ads..."!!!!!

Thanks again Tim for the great post..,

Oh and as for the Ezine Article Changes... I don't care... They won't do anything too drastic to hurt the customer experience. They don't want to drive us quality writers away and I'm sure they don't want to upset Google in any way.

I'm sure Chris Night is keeping an eye on the stats and may even have something up his sleeves for a premium account removing the ads. (Who knows...)

TimG

Article Marketing Visitor Superiority (Part 2) - The Importance Of Your Article Summary

As promised here is the 2nd part of this 5-part series focusing on how to win the battle for article marketing visitor superiority and it covers the summary. As previously mentioned I do place a bit more importance on the summary of my submitted articles to Ezinearticles.com then most article marketers do and it is because when someone arrives at Ezinearticles.com without finding and clicking through your article in the search engine rankings than you are in a battle with the other article marketers that have submitted their own articles to Ezinearticles.com. If that seems confusing I’ll attempt to provide clarity a bit later in this post but for now I’m going to discuss what your summary should and should not contain in order for it to be a strong weapon in your quest for article marketing visitor superiority.

First, you have to understand and acknowledge that your article summary is the teaser portion of your article. The more formal title would be the abstract but seeing as how I was never really very good with language arts in high school/college so for caveman purposes I’ll stick with calling it the article teaser.

Its primary purpose is to work hand in hand with your article title in coaxing a human visitor to want to read your actual article. Let me repeat that so there is no confusion, the article summary is the pitch for your article and if you have done your job with the article title you know you have the visitor’s attention so you need to make darn sure your article summary is well constructed because it could be the difference between having your article read or merely ignored.

Advice that I have been giving is to view your article summary as an extended adwords ad but instead of concentrating on getting your point across in a small amount of space you have the opportunity to accomplish it in 3-5 sentences allowing you to add a bit more visitor enticing sizzle. Another huge tip is instead of writing your summary like you write your article (as an author) focus on writing your summary much like a copywriter writes their cash producing headlines.

The summary is where you list benefits that are emotionally charged in order to get the visitor pumped up and wanting, no, make that needing to read more. Because chances are good that the reader is targeted towards your niche topic you can literally reel them in like a fish on a hook by constructing your summary around their interests which naturally should be strongly related to the subject of your article. Another key point is to fill the summary with various reasons why the reader should continue to read your article and how they can benefit from the content of your article.

I’ve yet to mention keywords but I think you already know that your article summary should be peppered with a minimum of 3-5 keywords. I prefer to have my main keyword phrase once and then a few ancillary keywords that compliment the niche topic. This combination has proven useful for search engine rankings but you need to make sure you don’t lose sight of the fact that your summary is built around the reader and not the search engines, so don’t crazy and sacrifice a quality summary just for the sake of adding a few extra keywords.

That pretty much covers what needs to be in your summary, now I’ll focus on what shouldn’t be in your summary because without a doubt it is more important to know what not to put in your summary when compared to what should be in your summary.
The summary is not the time to try and sell yourself or your business. Remember, it is there to sell why the visitor should read your article. Your time to sell them on your service, product, business…etc will come later in your resource box.

Always avoid using a URL in your summary. Fortunately Ezinearticles.com makes this easy to do because they don’t allow URLs in the summary and thankfully so or chances are good we would see nothing but links to websites eating up this valuable space. With that said, there is really no need to dwell on this subject. Just note that if EZA doesn’t allow it then don’t use a URL in the summary for other directories because it makes you look cheap and amateurish.

I think I already covered earlier when I pointed out that the summary is not for selling anything but your article but it defiantly is worth repeating. No self-promotion should be seen here unless it is purely on trying to get the visitor to read your article. In terms of length, anything under 3 lines may be too little and anything over 6-7 lines is defiantly overkill.

Additionally, I recommend you always try and avoid repeating unnecessary wording such as your name, article title or for that matter a paragraph from your article. Also, merely plugging in a paragraph from your article to fill the article summary is one of the main faults I see many new or inexperienced article marketers make on a routine basis with it usually either being the opening paragraph or the closing paragraph from the article body.

In fact, if you read some of the earlier articles I submitted to EZA at the start of my article marketing career you will see I was as guilty of doing this as everyone else. However, I later realized that this was a huge mistake because it cheapens the content of your article and it can also serve as a way to send your reader elsewhere especially if you use the opening paragraph as your summary and the reader sees the same content immediately upon reading the article.

Many writers also use the following phrases in their article summary “This article is about”, “This article explains” or “This article contains”. I believe this is a bit of a turnoff and it takes up space which could be put to better use by outlining the benefits a visitor will reap if they take the opportunity to read the rest of your article.

Some final notes on writing the perfect article summary include understanding that you are using the summary to explain the benefits of reading your article to the visitor. Remember, this may be your only shot at pitching to the person why they will personally benefit from reading your article. Never confuse your resource box with your article summary. The resource box is dedicated to pitching your website while the summary is dedicated to pitching your article. Construct it correctly and you will have won 55% of the battle for article marketing visitor superiority.

I'll close for now with the next posting covering the importance of keywords.

Respectfully,
Tim

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chemmyvick

hoop! this is great. Thanks

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Steven Wagenheim

Wow, another great post!

Okay, I am going to add a few things to this because the article summary (I
actually call it the intro) is SOOOOOO important, you have no idea folks. If
your first paragraph doesn't grab the reader by the throat, forget it. They're
NOT going to read paragraph 2.

I like adding some mystery to the summary. This usually goes hand in
hand with some of the titles I come up with that almost force you to
read the article.

Let's take a fictional example.

Title: The 3 Deadliest Mistakes You Can Make In Affiliate Marketing

First of all, you'll notice that I am targeting a pretty competitive keyword
with this title...affiliate marketing. It gets over 300,000 monthly searches.
Competing sites are over 8 million. So good luck trying to get articles
read with this phrase. It ain't easy.

Yet, I do it...consistently.

Anyway, here's the summary I would write.

One of them anyway.

"No doubt you're reading this right now because you're scratching your
head wondering why you can't sell water to a man dying of thirst in the
desert. Well, affiliate marketing has many pitfalls, but the three addressed
in this article are without a doubt the biggest mistakes that any affiliate
marketer can make...hands down. Ignore this information at your own
peril."

Or something like that. It's 8 in the morning and I'm still half asleep.

But you get the idea.

Now, this summary probably gives even less info than Tim would suggest
for most articles, but the mystery of the title (what are the 3 deadliest
mistakes?) and the fact that I let on so little in the summary, almost
compels people to read on. After all, if they're not having any success
then they certainly have to be asking..."Am I making these mistakes?"

My CTR is almost consistently between 20 and 40 percent when I come
up with articles like these.

Admittedly, I sometimes get lazy and don't strain myself to come up with
killer combos like these, but even my "lazy" articles get a 10% CTR.

You get one shot to grab your reader by the throat and make an impression.

Don't blow it in the first paragraph.

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annihilator

Wow... great contributions from both Tim and Steven. Seeing that the two gurus are here on this forum, I'd like to ask a in my opinion, key question about EZA/article marketing.

Question is: What is the main source of traffic to your EZA articles? Google search? Let me open it up a bit because it's been on my head for some time now.

Suppose I wrote an article on Forex trading and my keyword is "top ten secrets about forex trading", which has low Google competition and nice daily search etc. (I made it up, don't look it up)

Aside from the time it gets on the front page of EZA, what will cause my article to be viewed by someone?

When someone searches for "top ten secrets about forex trading", no doubt EZA will be on the first page of Google, but surely there are tons of different EZA articles with that keyword, so no one is going to find your article unless you succeed to make that article rank as the first article Google would display from EZA, right?

If your article ranks 3rd on EZA (in the eyes of Google) - then it won't be displayed, and will be lost forever in the Internet space?

Those are some great tips you guys have on titles and summaries. But how do we get people to see those titles in the first place, that is my question.

Thanks a lot!

Allen Graves

Tim,

Like someone said above, informative threads like this are becoming too few and far between! So far you have really added some value (you too Steven) and here's why...

Article marketing changes all the time, as you well know. And what is working right now...today...is what so many have gotten away from over the years - and what those who have had lasting and consistent success already know.

Quality, original content.

As you know, I sit down and study article stats every single day, and I am seeing, more and more, that the article which do not provide at least SOME information about the topic are not ranking in the search engines anymore. I don't know how they figured it out, but they are slpping the typical "I'm gonna get backlinks from this" article.

On the other hand, articles that are well-written, well formatted, and contain some quality originally-written INFORMATION about the topic are being ranked well - especially if they have pictures or video in them (where allowed). Everyone reading this post knows the difference between these two kinds of articles...and you'd better stop writing the former if you still are because, frankly, you are wasting your time.

Anyhow, back on topic...

With the ever-changing, almost infinite amount of variable that stoically meander across the article marketing dance floor, you should really invest a little time into researching your article stats on a somewhat regular basis. The smallest tweak in your article title, summary or any of the other parts of an article this thread is discussing can make a huge difference in your bottom line.

Listen to what Tim says. He has tons of experience and great statistical resources. Great job Tim.

Respectfully,
Allen Graves

Allen Graves

Just read the "Summary" post.

I just wanted to add that although directories do not post your summary on the article page - but that doesn't mean it is not important at those directories.

Some of them use the summary in their RSS feeds, some of them use it on the category page.

Here's a quick tip - One of the things I like to do (where allowed) is create a numbered list or use special characters or bolding within the summary in an effort to grab the "page scanner's" attention. These can really stop a person's eyes if they are scanning a category page!

Allen

Steven Wagenheim

Allen, what Tim referred to as a "summary" I tend to think of as the intro
paragraph to your article, or paragraph one. Yes, EZA does have a box
for a summary, which I do use, but I don't know how many people read
that, so I also start my article with a sort of "summary" in the first
paragraph.

Just relying on an outside summary to do the job, in my opinion, is
dangerous.

You want everything that the person needs to get to your resource box
and click through to be in the article body itself.

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Gunter Eibl

I have noticed that you can achieve a much higher CTR when you include the word FREE in your resource box.

Gunter

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Steven Wagenheim

Which is why I give away more free reports than Colonel Sanders has
chicken wings.

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TimG

I'll be answering this in the next post which covers keywords. I may have it up tonight but definately by tomorrow.

Tim

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JayMachado

Another important thing to consider is testing your resource boxes. If you're using the same one over and over again, you're leaving money on the table right there.

In a way, your resource box is like your headline on the bottom. Try different formatting, use different approaches, have FUN with them (don't be afraid to be daring - the last thing we need is hundreds more freakin' boring articles.)

I love article marketing. I love reading articles. But a lot of people are just so boring. And maybe boring works - it hasn't for me. I'm happy with my 36% clickthrough rate on some articles, so what can I say?

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Mary Green

Just wanted to post, I saved this post in pdf format for anyone interested.

Mary

Attached Files

articlemarketingsuperioritytimg.pdf (74.7 KB, 79 views)

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Tom

Tim,

I have a few articles in ezinearticles but they’ve never had many visitors. I think part of the problem is that the articles don't have very good titles.

Using your guidelines, is it possible to give a boost to your article views by editing the article titles?

Tom

Craig McPherson

Waiting patiently for Tim's next installment.

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dzairy

grerat from you brother
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TimG

As promised here is the 3rd part of this 5-part series focusing on how to win the battle for article marketing visitor superiority and it covers keywords. To keep things simple, I’m not going to go into detail on how niche specific keyword phrases can be found. Instead I’m going to focus on how I use the keywords once identified because I realize in general that many different marketers each have their own favorite way for doing keyword research. I’m personally fond of taking a caveman like approach and do most of my keyword research using the article directories themselves.

I will provide this one insider tip on where I routinely find profitable niche keyword phrases. Most people know that I use Ezinearticles.com as my primary source for keyword mining but I’ve also been obtaining fantastic keyword phrases from AssociatedContent.com and Articlesbase.com. If you know anything about my keyword research techniques and methods then having revealed those other 2 article directories as my sources for keywords should have you searching those two directories for niche keyword phrases you can easily dominate with articles. In the event someone has any questions or would like some clarity about my methods please don’t hesitate to ask.

Where I Use My Keyword Phrases

Without a doubt, I have determined that the best ROI for your keyword phrase comes from making sure it is used in your article title. As mentioned in the article title post, I look to try and use the keyword phrase closer to the beginning of my article title and if I can swing it again towards the end of my title or sprinkled throughout the remainder of the title.

In case you are wondering just how powerful the effect of having your keyword phrase in your title is, consider this. I have seen articles rank on the first page of Google for specific niche keyword phrases by merely having the phrase in the title of the article and nowhere else within the article itself. I can’t begin to stress the importance of this task so always make sure your article title has the keyword phrase you want your article to rank for within the actual title.

The next place to use your keyword phrase is in the article summary. This may or may not help as much with the SEO side of the house but it definitely helps on the human visitor side because when they see the keyword phrase they are searching for in the article title and then highlighted/mentioned again in the article summary it starts to cement into their mind that this article contains information that is pertinent to the search they are conducting. Many marketing books advocate that a user must be exposed to a message 7 times before they react in the manner you desire. Between the article title and article summary you have 2 opportunities to engage the human visitor (consumer) with your message leaving only 5 more exposures needed to obtain the desired outcome.

The next place to use your keyword phrase is within the actual keyword section (I’m talking mainly about Ezinearticles.com but it is the same for most of the top article directories). This section here is primarily for SEO purposes and is probably never seen by a human visitor so unfortunately you don’t cash in on the 7 marketing exposure requirements but you do further enhance SEO spider love. I have found that the best results are obtained by including the keyword phrase along with any complimentary keywords in your targeted keyword list – I know, I know,… clear as mud right.

The next spot in the construction of your article where you absolutely must have your keyword phrase is within the first sentence of your actual article. If you notice when you do a search for a keyword phrase on Google, you will get the results which are the title of the page (in this case your article) and a small snippet of text. This text is obtained from the first few lines of the actual article so once again, here is an opportunity to take advantage of the 7 marketing exposures for your specific keyword phrase. I also strongly believe that there is some weight given by the search engines to having your phrase in the first sentence of your article because in the search engine results the keywords are highlighted in your title and they are also highlighted in the snippet of text that is also provided as part of the search engine results.

The remaining number of times you would use your keyword phrase throughout your article is based entirely upon the length of your article. As you would expect, a 250 word article offers very little maneuver room for you in terms of the number of times you can place your keyword phrase within the article (once, maybe twice if you’re lucky). Generally I prefer to have my articles to have at least 350 words of real content in them with the upper limit hovering around 500. For a 350 word article you can expect to use your keyword phrase about 3 times max where a 500 word article offers you one additional time to squeeze the actual keyword phrase in without tripping the keyword spamming alarms at Ezinearticles.com.

In case you’ve been keeping count, your keyword phrase will have been exposed at least 4 times to your reader (once in the article title and 3 times in your article) with an additional exposure coming from the article summary or the snippet of text provided by the search engines for a running total of 5 times. The 6th exposure comes from within your resource box. The resource box is where I make every attempt to have my keyword phrase as my anchor text for the link back to my website (where conveniently enough the 7th exposure of your keyword phrase to your reader and hopefully obtains your desired response).

As with my article title and the first paragraph of my article, I try and have the keyword phrase at the very beginning of the resource box. Ezinearticles.com did make this a bit harder to do when they cut down the words you could use for your anchor text to only 3 but they really had no choice when it came to implementing this rule because there were some authors that were using entire sentences as their anchor text backlink. One helpful gesture from Ezinearticles.com is that the anchor text can have a few additional words (an additional 1 or 2) if it does provide value to the reader and is not merely for the benefit of obtaining a longer keyword rich anchor text backlink to your website.

This post was a bit shorter but it does conclude the keyword section on where I use my keywords in order to keep all parties on my side (the search engines, the article directories and the human visitor) and to help further my battle for visitor superiority. The next installment of this series will focus on the actual construction of the article body.

Please feel free to add any additional tips or comments in regards to your own expereince with how keywords help with your article marketing efforts.

Respectfully,
Tim

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TimG

I have found that if you choose the correct keyword phrase for your article and use it in your title then what takes place is your article will end up knocking the other article off the top spot within Google. This can happen in as little as 36 - 48 hours.

In the event you see that your article is not able to overtake the pre-existing article then directing some backlinks to your submitted article from various other sources such as blogs, yahoo answers, web 2.0 sites...etc will move your article to the top spot.

To gain instant traffic to yoru article make sure you have your EZA Author RSS Feed twittered so that your followers know when you have released a new article.

Tim

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Steven Wagenheim

Great post Tim.

Okay, I'm going to add my 2 cents on this subject.

First of all, I've reached the point where I don't even hardly ever have to
worry about keywords anymore, at least not in the IM niche. Outside of
it, where nobody knows me from a slug in the wall...yes. I follow Tim's
ritual almost to the letter.

But...here is one thing I do that makes it a piece of cake to use your
keyword phrase in your title over and over and over and NEVER run out
of article titles.

It's this simple

<keyword phrase> - Sub Topic

So for example, I might use, for the keyword phrase...

Tips On Selling Your Home

something like...

Tips On Selling Your Home - Getting The Most Out Of Your Realtor

This does 2 things.

1. It lets the reader know that these are tips on selling their home.
2. It lets the reader know that it's more specifically about how to get
the most out of your realtor.

If you were to check almost all my articles at EZA, my blog or other
people's blogs, you'll find that I use this method about 99% of the time.

Occasionally, I'll come up with something off then wall and totally non
keyword related...but only in the IM niche.

As far as keyword saturation in the article itself, this is where I and a lot
of article writers don't entirely agree, and that's cool. Do what works for
you. Me? I write for people, not search engines. So if I can't naturally fit
a keyword phrase in an article even once (have you seen some of the
ridiculous things that people look up) I don't use it...at all.

I'll work on getting the article indexed based on the strength of the
content inside of it.

Again, do what works for you.

Ultimately, the keywords you use aren't going to be worth squat if your
content isn't worth spit.

In other words, your article is only as good as your foundation...the
material that you intend to present. If the material is solid, and you have
a decent command of the English language, the x's and o's (keywords,
etc.) should come naturally and easily.

Anyway, that's my 2 cents worth for this post.

Thanks again Tim.

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Hamida Harland

Recently I've noticed more and more articles ranking on page 1 of Google based on content alone. I've found alot of articles that don't have the exact keyword in the title and maybe mention the keyword once or twice in the article body (if that), and these are in highly competitive niches. They aren't your average 250 word article though - they're 500+ words and they're full of quality content, lots of LSI keywords etc.

I can't say what the CTR would be for articles like that, but with the amount of views the articles are getting I can imagine the article authors are doing okay even with a lower CTR.

TimG

Without looking at your submitted articles I am willing to bet that your article title is most likely responsible for your lack of views. If that is the case then you have a few options:

1 - Keep the articles as they are and build some backlinks to them so that they rise higher in the search engines. However, even if they rank higher if the article title is not appealing to a human visitor then you still might not get any views and you will have wasted the backlinks created.

2 - Edit the title completely but I'm hesitant to recommend that because then your article has to be re-reviewed and approved by an EZA staff member and you take the chance of it not getting approved (probably not the case but it can and does happen).

3 - You write new articles with the proper focus on the article titles which will allow the new article to rank higher in the search engines and at the same time grab the readers interest. For further stability and search engine ranking power you can create a few backlinks to these new articles.

Hope that helps you out in some way shape or form.

Respectfully,
Tim

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TimG

Hamida,
That's a very good point, although I do wonder how they would do against similar articles that do have the keyword used in their titles. At the end of the day there are so many variables that can control or influence how an article is ranked that perhaps the ultimate best bet to assure a good ranking is to include all of the contributing factors when cosntructing articles.

I know in the past I submitted some articles that I'm now embarrassed to admit ownership of, but at that time they were able to rank well and drive lots of traffic. The focus on quality content eliminated the "peck (my typing style) and forget" article mentality I had back then.

Now it is clear that quality content, strong backlinks and good use of keywords in the title appear to be the holy grail for article marketing vistor superiority.

Even if you have an article that doesn't rank well, if you can get eyeballs (views) on it using other means such as your EZA author feed you can get the article listed as one of the most popular in the last 90 days which then helps to bump it up the search engines due to the strong internal linking structure that EZA has throughout their article directory.

Tim

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Mike Long

What a fantastic series Tim! So full of information. Thank you for sharing it freely for everyone to absorb, and use in their marketing approach.

One thing that I believe is continuously overlooked, particularly by article marketers, is the concept of focusing intently on a single market or niche, and becoming an authority within that niche.

As the internet continues to mature, the search engines are reducing in importantance. While I don't believe their influence will ever wane completely, there are ever increasing new ways of finding information, and as marketers, it becomes ever more important that we adapt in order to make sure our message is heard.

This becomes a problem if we are stretched across dozens (or for some people) hundreds of niches. As SE rankings get tougher and tougher to come by, how will you be heard? How will you get enough visitors to your money pages to keep your income from continuously sliding, let alone increasing?

I believe the way forward for article marketers is specializing in a single niche, and simply dominating it.

The online world is beginning to mimic the offline world. Unless you are Wal-Mart or a few other massive companies of their ilk, the way to success in the brick and mortar world is to specialize in one specific area, use your expertise to leverage yourself in the marketplace, and do what you do better than anyone else in your niche.

Marketing online is irrevocably moving in the same direction.

Focusing on a single niche allows you to pool ALL of your resources, and focus them like a laser in one single direction. This goes FAR beyond Google and EZA. I'm talking about article creation and distribution on a MASSIVE scale. Far beyond what many of you may be conceptualizing right now.

One of my friends and marketing partners is a perfect example of this. He spent 25 years as a business owner in one specific niche offline. When a hurricane wiped him out, he decided to start over by writing everything he knew about his business, and sharing it with the world.

This is his only niche, and the payouts are terrible. He sells two books for $2.95 and $5.95. He averages $0.07 a click from Adsense.

And today that site nets over $130,000 a year - 7 cents at a time.

As you can imagine, the traffic necessary to pull those numbers at 7 cents a click are staggering.

He didn't get there overnight. But this is his only niche, his only focus. He steadily built his business online in a very similar manner to what his offline business looked like for so many years.

He has become a master at leveraging content. Today his site contains over 4,000 unique articles. He has over 2,000 articles at EZA. He uses Unique Article Wizard, scales his business by having others now write for him, has developed software to handle the inflow and outflow of articles in a way that maximizes his efficiency and....wait for it....leverages every single article that comes into his business.

He could not possibly do this if he were spread across 10,20 or 100 niches. He's been offered nearly one million dollars for his site. He's turned it down. Why should he sell? Every month, he has traffic coming in from well over 1,000 different sources. He isn't dependent upon Google, EZA or anyone else. His site will continue to earn him a nice living well into retirement. (He's 52.)

A while back, I turned him on to Public Domain content. And as with everything else, he's picked it apart in order to understand how he can leverage the content to grow even stronger in his one single niche.

He told me a few weeks ago that thanks to PD content, he can now add one new article a day to his website every single day for the rest of his life.

Think for just a minute about how powerful that statement is.

This is how you build a BUSINESS with article marketing. For those of you who just want to make a little extra on the side, this information might not be for you. But if you have any real desire to make a living doing this, not only for the next couple of years, but for DECADES, this is a paradigm shift you MUST make.

Thank you for your time, and now I'll turn you back over to Tim.

~Mike

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JohnHuizinga

This is an awesome thread Tim, thanks for putting so much work into it. I'd just like to comment on one thing.
This may be the case most of the time - especially when the keyword phrase is in the first few lines of the article. But I have at least one article where the small snippet of text showing in the Google search is actually from the resource box. That just happens to be the first place it shows up in the article itself.
Essentially Google looked through the entire article to find a good match for the keyword phrase being searched on and that's what shows up in the search page.
So maybe the lesson to take from this is to try and make the words surrounding the first occurance of the keyword phrase in the article as "alluring" as possible...

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entry

Good post Tim G.

mind you....I havnt even read your long post, but i can tell that it is a good one. hehe

Rod Cortez

We definitely need more threads like this in the forum. Hey we got Mike Long, Tim Gorman, and Steve Wagenheim in da house! Doesn't get much better than this....though we could use a few hamsters and a Hillbilly......

RoD

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TimG

Mike,
Amazing follow-up post and I greatly thank you for the information you have provided. I really hope that everyone takes the time to read and then re-read what you have posted (I only quoted a few parts above but the whole post is awesome).

The funny thing is, I have conducted several interviews where I talk about having 1000 keywords for a specific niche and then building a website with a specific page for each keyword and then a submitted article for each keyword linking back to the page on the website that covers the same keyword phrase. Essentially building a 1000 page website with at a minimum 1000 articles linking back to it. My only problem is I've yet to truly follow through with those plans even though I have several niches that could easily make a fortune on autopilot.

For those that don't know Mike Long, he has been a friend and valuable sounding board for me over the last five years. I've gone to him on many occasions for advice on many Internet marketiing related topics to include article marketing. Here is one of the true behind the scenes, limelight avoiding marketers who quietly goes about dominating niches with his methods and strategies.

Mike, thanks for coming out and sharing your thoughts - I know that I've personally benefitted from your eye-opening post and am now am even more focused on dominating a select group of niches with more articles.

Respectfully,
Tim

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TimG

John,
Great point and thanks for adding some clarity to this issue. I know that when spent time in research mode comparing what the search engines (really meaning Google) was showing in their results. In nearly every case it was a snippet from the first paragraph of the actual article which is why I am so big on having your keyword phrase in that first sentence.

However, there were some instance where snippets of text from the summary were used which is also why I advocate having your keyword phrase in that 3-5 lines of text.

For the best results just making sure to have your keyword phrase located in the major contributors for article success (the title, summary, first line of your article, end of your article and resource box) seems to work well and have all the bases covered.

I believe that by covering all of these sections you better prepare your article for any changes the search engines may make when pulling for their results to show their human visitors.

Appreciate the feedback. These are the types of comments that truly strenghten the effectiveness and value of this entire thread.

Respectfully,
Tim

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Mike Long

Thanks Rod, and Tim, jeez you're embarrassing me!

I don't have the kind of personality that craves the spotlight. For nearly a decade, I've always been happier to quietly do my own thing and deposit the checks.

But I've been watching this whole 'Bum Marketing' thing for quite a while now, and I see it derailing so many people (myself included) that it seemed worthwhile to poke my head out of the sand for a few months and try to show people a better way.

I've had the good fortune of earning a decent amount of money online in a number of completely unrelated ways. But in between switching money making tactics, my income would often drop to near zero.

I finally realized that I was building money-makers, instead of a building a BUSINESS. That distinction is crucial.

And while many in various other aspects of internet marketing have come to understand this (especially the PPC guys), it seems to be a near unknown in the Article Marketing world.

I want to change that. It's worth the potential slings and arrows to me if I can help a few people change course and find success because of a simple shift in mindset and approach.

Bum Marketing is a money making method. As a business building method, it falls apart.

Why?

1. Bum Marketing scatters your marketing efforts
2. Bum Marketing prevents you from putting all of your focus and expertise into one place
3. Bum Marketing creates confusion in the marketplace
4. Bum Marketing prevents you from becoming a trusted source in any one single niche

I've often heard it said that "you shouldn't put all your eggs in one basket", and there are those who may argue that focusing on a single site would mean doing exactly that.

But what almost everyone misses is that "putting all your eggs in one basket" does NOT refer to how many sites you own.

It has everything to do with how many traffic sources you have.

If you have one site that brings in traffic from hundreds and hundreds of sources each month, and one month you lose 5 of them, what have you really lost?

You probably won't even notice the difference in traffic, because while you lost those 5 traffic sources, your continuous work in your niche has created 10 new ones.

I have no desire to re-hash the "mechanics" of article marketing. Guys like Tim, Steven and Josh Spaulding do a phenomenal job of teaching those things. What Tim is offering in this thread is pure gold folks. Listen to everything he has to say, and more importantly - take action on it!!!

What I want to do is open people eyes to the possibilities of using those solid, time tested article marketing methods, and re-focus their efforts into building a business entity that not only creates an income over the long term, but actually becomes the kind of tangible asset that can be sold at any given point in time for a large lump sum, giving you the freedom to pursue new interests in life.

This is the way of the offline business world, and like it or not, as the net matures we are inevitably being pulled in that direction as well. The opportunity here is simply HUGE for those who can see it right now. And that's important because, like everything else in life, the competition will get tougher and smarter, and it will be more difficult to become successful as the years go by.

Want to see a handyman who has spent years doing nothing but writing do-it-yourself articles and offering up free information in order to become the dominant player in his niche?

Check out Ask the Builder - The Home Improvement Resource.

Last time I checked, his income was well over $50,000 a month. And he's still a one-man operation.

This is the power of laser-like focus over the long haul.

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TimG

Mike,
I could be wrong but it looks like you might be the first to tackle the mental issue and business building aspect associated with article marketing and how to dominate it by completely dominating niches one at a time.

Love this build-a-business approach as it was a hot topic in another thread on this forum. Thanks for another well thought out post.

In case anyone is wondering, I'm working on the 4th part of this 5-part series and it covers the construction of the actual content for the article body....won't be too much longer before I post it here.

Tim

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TimG

Lloyd,
I try and make my postings informative and entertaining. I think it enhances the readers experience.

Take a look at my comments on other article marketers in this thread - Who do you personally think has the best Article Marketing Info?

Tim

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Mike Long

I thought I would throw out one more site to give you an idea of the power of long-term focus on ONE single market or niche.

Tim Carter of Ask the Builder is fairly well known in internet marketing circles, but I have someone here you have likely never heard of, quietly making $25,000 a month (mostly through Amazon) in a niche she was told was "impossible" to make money in.

California Camping, Cheap California Weekends, CA Outdoors

Online since October 1996, Dana Williams has carved out a niche for herself online in a way that AAA and Sunset Magazine are still unable to do. (In fact, I have heard rumors that BOTH have tried to buy her out in recent years.)

She, like Tim Carter, is a one-person operation, doing what she loves, building an incredible resource for those who like to travel off California's beaten path, and making a healthy, consistent income doing it. This has been making her a full-time income for almost 8 years now.

Do you see the difference between sites like these, and and throwing up a bunch of affiliate links on a 2 page site, then moving to the next one?

It took Dana, Tim Carter, and my friend Gary, many, many years to get where they are. That amount of time can be shortened rather dramatically by using article marketing as the initial catalyst for your content creation, distribution and traffic.

From there, you simply leverage all the content you have created, and power it into a vast site or blog resource, smartly monetized, and built with incoming traffic from hundreds to thousands of sources.

It still won't happen overnight, but it won't take you the years that it took the pioneers before you.

This is the power of article marketing, leverage and content. Take the process that Tim is teaching you here, and apply it to ONE single market or niche. Then work that niche each and every day.

Soon, you will have built the walls of a business that no one can tear down.

Not your competitors.

Not Google.

Not changes in the direction of the internet over time.

Ever thought you could build an online presence that would last long enough to hand down to your kids?

You can.

All it requires you to do is to get off of the endless IM merry-go-round, takes Tim's advice, and go build ONE THING that is substantial and worthwhile.

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TimG

Mike,
How many of these case studies do you have? Tim Carter I was well aware of but this latest example (Dana) blows my mind away. $25,000 a month from any online business but with Amazon is pretty darn incredible seeing as how I've always heard it was hard to generate income with thier program.

Where do you find these folks or is that secret material?

Tim

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Mike Long

Well, at least I've found one benefit to spending 12 hours a day over the last 15 years in front of this computer screen.

I've found and followed a few of these folks over the years. Watching them start in the late 90's with a bare-bones site, to the powerhouses many of them are today.

I've known about Dana's site for 10 years. Gary's for at least 6 years. So I've been able to watch their progression first hand and know that they're building resources that today are taking VERY good care of them!

(And I haven't even mentioned the struggling single mom whose little Frontpage 97 website I found in 1999. Today she has turned that little website into the dominant one in it's niche - employing 10 people and generating over 2 million a year in sales. Back then she was worried about how she would pay her rent. Today she buys nationwide advertising on Sirius/XM Radio.)

The funny thing is for years, I like everyone else, never made the connection between what they were doing, and what we do in the IM world.

It's like we develop this closed-off "IM Mind" and we often don't see the profitable business models that are right in front of our faces because they don't fit the "typical" internet marketing mold.

That's what we collectively need to break out of. I didn't mean to derail your thread Tim. But some of the most dominant players in IM (including some in this very thread!) became that way by doing one thing, and doing it better than everyone else, while refusing to be distracted by any pretty, shiny new IM tips, secrets, or "killer tactics".

They stuck to the fundamentals, just as you are teaching in this thread.

I want to see others start to use the power of Article Marketing to achieve the same thing, instead of taking the "scattershot" approach and either struggling to keep all of the juggled websites in the air, or worse, never really making any progress at all.

BREAKING IM NEWS - Tim Gorman and Mike Long's Classified IM Product Is About To Be Released.

stevereel

Wow. This thread is worth more than most of the high end guru courses available. I'm glad to hear some discussion about quality and building a niche over the long haul. Thank you all for sharing.

Steve Reel
Irish Songs
Meditation Music

Hugh

Wow! Again. I second Steve's opinion of the quality of this thread.
Great contribution guys.

Hugh Harrell
"If you want something you've never had, you must do something you've never done"
http://www.GraniteCounterTopsinJax.com/

drmani

I was just going to click on the "Thanks" button and move on... but that
just wasn't enough after reading these SENSATIONAL posts from Tim Gorman,
Steven Wagenheim and Mike Long.

In one thread, you have made it COMPLETELY worth the many hours wasted in
wading through 'gloom and doom' style mish-mash that fills up the forum from
time to time - as well as the useless bickering and nit-picking that's also
rampant in sections.

Tim, thank you for kicking off this knowledge-fest with a selfless and very
informative post - to which the other experts added even higher value. I've
taken copious notes, and learned a LOT about writing better articles,
marketing them better, and turning that into a sustainable business.

In a section I contributed to an ebook, my focus was on turning article
writing into a business - but in a different way. Mike Long, thank you very
much for showcasing another approach to this same end... I will be thinking
over what you said VERY hard in the near future, as some important decisions
are to be made in my own work. Thank you

Steven, your timely add-ons to the discussion are gems and nuggets that are
as much to be treasured as the others, thanks for sharing of your vast
knowledge and experience in the area of article marketing.

This is one discussion I will be directing many people to as a really
authoratitive source of learning about article marketing. And that, in the
end, is the TRUE power of 'article marketing'... being seen as an authority,
and a generous helpful one who shares willingly and with little expectation
or demand upfront!

Thanks again, guys, for a wonderful discussion on the topic of article
marketing.

All success
Dr.Mani

Dr.Mani | Business | Non-Profit | Social

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TimG

Dr. Mani,
Sir, wow........what an honor to have your thoughts in this thread. I'm so glad you found some value in what has been posted here.

I too have been personally thrilled that Steven provided his always valuable viewpoints on the subject of article marketing and as you pointed out, Mike Long's contributions have been above and beyond what I was hoping to see from him. His viewpoint on building a tangible online business through article marketing offers a unique viewpoint that may have been missing from this crowded landscape.

The intel provided by Ross Kenny and Allen Graves has also proven valuable in my own quest for more article marketing knowledge.

Fortunately, this thread is far from over as I still have 2 more postings to make. One covering the article body itself and the final piece closing out with the all important resource box.

Thanks again for taking the time to place your vote of appreciation for this thread.

Respectflly,
Tim

Article Marketing Lifeline - 3 Main Products, 3 Bonus Products And Unlimited Article Marketing Email Help At A Warrior Low Price Of $37 - Less Than 32 Copies Left At This Price! This Product Is Recommended By The Top Article Marketers For A Reason. Find Out Why!!

BREAKING IM NEWS - Mike Long And Tim Gorman's Classified IM Product Is About To Be Released.