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Old 02-15-2011, 09:36 AM   #1
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Default Need Money TODAY ?

OK, we gotta hurry cause you need to put $500 to $1,000 in your bank account before the bank closes this afternoon. No Problemo -

I'm going to give you this simple little technique that you can use anytime you find yourself short, want to invest in the latest $197 online marketing course, or just need some extra cash to tide you over until all that AdSense money comes flooding into your mailbox.

How can I be so sure this will work? Because I use it myself and have for years. It has never failed me and, when you learn to do it properly, you will never worry about minor financial emergencies again.

Intrigued? Good. Let's get started...

First, just Google the word "Lawyer", "Dentist", "Chiropractor", or any other profession that has deep pockets (plenty of Moolah) and needs to advertise.

Google automatically knows where you are located and pops up a handy little list of local merchants that fits your keyword. Click on the "Places" button (in the left sidebar of your browser) to expand the list. We will use this for our research.

Next, click on the "Place Page" link to the right of the listing. What we are looking for here are the businesses that have not claimed their Place Page and will be easy targets for our approach. You will know who hasn't claimed their page because at the very top of the listing page will be the comment "Edit this place - Business Owner?" and there will be very little information about them or what they specialize in. Perfect!

Make a list of about 4 or 5 businesses in the same general area that have yet to claim their page and, for heaven's sake, put on a clean shirt will ya? We are going to visit these people who need our help and I don't want you looking like a "Goob"...

If you haven't already guessed, we are going to be offering to claim and set up their page for them.

Don't know how to do this yet? Don't worry, just click this link: Google Places Help everything you need to know can be found here. Trust me. It's easy.

Now, one important thing you need to know before you approach a prospect is that Google has already set up the place page for mobile. Just remind the client that nobody uses the "Yellow Pages" to look up numbers anymore - They use their computers or "Smart Phones" and it is super important to have their page set up correctly with all the vital information a person needs to make a well informed decision to use their services.

A good price point is anywhere between $350 to $500 for this service so, if you need $1,000 just get two clients.

It Works; It's Easy; You Can Do This -

Mike


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Old 02-15-2011, 10:25 AM   #2
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Default Re: Need Money TODAY ?

Looks like a good idea actually. The only thing I will say is it might take some time if you find a bunch of listings who have already placed their pages and have to hunt through to find some who haven't. Good idea though.
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Old 02-15-2011, 10:33 AM   #3
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Default Re: Need Money TODAY ?

Actually, I think you will be very surprised at the number of businesses that have not claimed their Places page. They far outnumber those who have.

One tactic I like to use when approaching a potential client is to show them an example of a well designed page (Usually one I have done for someone else) and compare it to their page which is almost blank.

Its a lot easier to make the sale when they get a visual idea of what potential customers see when they visit their page.

Mike

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Old 02-15-2011, 10:42 AM   #4
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Default Re: Need Money TODAY ?

Good idea. What makes a business owner want to pay someone $300-500 thought when they can set it up as it is pretty simple?

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Old 02-15-2011, 10:42 AM   #5
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Default Re: Need Money TODAY ?

Great idea Mike!

Do you call the business first or walk in "cold" with a packet of information to give them?

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Old 02-15-2011, 10:45 AM   #6
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Default Re: Need Money TODAY ?

Sometimes i'm so upset because i wasn't born in USA

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Old 02-15-2011, 10:48 AM   #7
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by imationx View Post
Good idea. What makes a business owner want to pay someone $300-500 thought when they can set it up as it is pretty simple?
Simple for us... Not so simple for them. They will gladly pay our little fee not to have to stumble around trying to learn this on their own.

Remember, we get paid for our expertise exactly the same as a Dentist, Lawyer, etc.

Mike

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Old 02-15-2011, 10:50 AM   #8
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Default Re: Need Money TODAY ?

I will try this and will come back with my tests.

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Old 02-15-2011, 10:53 AM   #9
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by ADukes81 View Post
Great idea Mike!

Do you call the business first or walk in "cold" with a packet of information to give them?
I actually have used several methods, email, sales letter, postcard... But when I just need some quick cash, the personal approach is best.

Most of the time you will be talking with the business manager in the case of a doctor or attorney. Skip the packet of info - Just use your cell phone for demo purposes.

Mike

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Old 02-15-2011, 10:59 AM   #10
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Default Re: Need Money TODAY ?

I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.

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Old 02-15-2011, 11:09 AM   #11
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by paulie888 View Post
I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.
Paulie,

Don't assume they have been approached - Do the research.

This was from the 1st page of results from Oklahoma City for the keyword "Attorney" -

Hall Estill: Farzaneh Amir M

Google Maps - 1 review - Place page
Home - Hall Estill - Tulsa | Oklahoma City | Arkansas | Washington DC Full Service Law Firm - Ste 2900, 100 North Broadway Avenue, Oklahoma City - (405) 553-2860

Still unclaimed - Bet he'd love to catch up with the rest of his competition for a measly $500

Mike

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Old 02-15-2011, 11:10 AM   #12
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by paulie888 View Post
I've been aware of this strategy for a while now, and a lot depends on the city that you're targeting. In a bigger city like mine, the majority of the lawyers, dentists and chiropractors have already claimed their Google Places listings. The situation may be different in smaller towns, but from what I've seen many of the high-value big city businesses have already been approached about this.
Yeah that's what I was saying, and I actually did some checking. But there are still some out there that haven't done this and I think it's a good idea!
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Old 02-15-2011, 11:49 AM   #13
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Default Re: Need Money TODAY ?

I have found 5 dentists within 4 or 5 miles of me that have not claimed their listing, two need a website.

Off to go make that money!

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Old 02-15-2011, 11:54 AM   #14
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by ADukes81 View Post
I have found 5 dentists within 4 or 5 miles of me that have not claimed their listing, two need a website.

Off to go make that money!
I just love it when a plan comes together

Mike

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Old 02-15-2011, 12:17 PM   #15
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Default Re: Need Money TODAY ?

Thanks for the great idea Mike!

I'll be back to report my progress.

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Old 02-15-2011, 04:21 PM   #16
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Default Re: Need Money TODAY ?

Is this service free to the owner by google?

or

do they have to pay to be placed verified?

I am not sure I understand the benefit to the owner. For instance, if I google, chiropractors + county, (or city etc)... I will see the business name just like their competition(the only difference is the owners I target isn't verified).

How important is verification? What's the benefits of this to the owner again?
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Old 02-15-2011, 04:28 PM   #17
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Default Re: Need Money TODAY ?

That's brilliant! Also, I know this would work great in my area - most of the folks around me have internet but aren't very savvy when it comes to doing anything except pointing and clicking. I'm sure it's the same for a lot of folks out there. The thing that's nicest about this is that it will never run dry - most local markets will have a pretty steady flow of new business ventures opening on a regular basis.

Thanks for sharing that - I think I'm going to try this out tomorrow.
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Old 02-15-2011, 05:02 PM   #18
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by janok View Post
Is this service free to the owner by google?

or

do they have to pay to be placed verified?

I am not sure I understand the benefit to the owner. For instance, if I google, chiropractors + county, (or city etc)... I will see the business name just like their competition(the only difference is the owners I target isn't verified).

How important is verification? What's the benefits of this to the owner again?
Hey Janok,

Yes, the service is free. I think it was way back in 2002 when Google came up with the idea of making a free page for all existing businesses. They get a free web page that is automatically set up to interact with mobile devices - The only problem was, not many businesses know about this or how important it is to their marketing efforts.

The difference between an owner verified page and one not claimed is the Content. Unless the business owners claim their page and completely fill in all of the pertinent data, their page will be all but useless to people searching for their service.

Our job becomes simply educating them on the importance of local mobile marketing and getting them up and running.

Mike

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Old 02-17-2011, 05:41 AM   #19
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Default Re: Need Money TODAY ?

How difficult is it to set up their page for them?

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Old 02-17-2011, 05:43 AM   #20
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by MikeRogers View Post
I actually have used several methods, email, sales letter, postcard... But when I just need some quick cash, the personal approach is best.

Most of the time you will be talking with the business manager in the case of a doctor or attorney. Skip the packet of info - Just use your cell phone for demo purposes.

Mike
Can you perhaps provide an example of your sales letter?

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Old 02-17-2011, 05:54 AM   #21
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Nice sharing with great ideas

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Old 02-17-2011, 06:00 AM   #22
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Default Re: Need Money TODAY ?

This is a great idea! I think the key to getting out of such situations is taking action

I was in such a situation just 2 weeks ago.. I needed 400$ urgently.. It wasn't really a life or death situation, but I was still pretty desperate.

I started by writing articles on Fiverr, tried some offline marketing through flyers for some CPAs and I ended up creating my own WSO. I am about to launch it and I hope it will bring me much more than 400$.

People in similar situations might take other paths, but I think that the key is to take action.
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Old 02-17-2011, 08:20 PM   #23
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Default Re: Need Money TODAY ?

MikeRogers:

I tried to follow the process of Googles Place page, but the links that you mention don't appear with my Google search.

The Places link, Place page no where to find them.

Do I have a different google search page?

Or is it that Google doesn't provide those link to my area.

I have known of links that don't appear in certain areas.

Please inform me.

Thank you.

Sincerely,

Antonios


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Old 02-17-2011, 08:41 PM   #24
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by Player87 View Post
Can you perhaps provide an example of your sales letter?
^THIS.

Can you please let me know what you say to them? I'm only 17 so I would need to sound as professional as possible because people are very quick to turn down somebody young. Being professional isn't my problem, I just want to know how I would present this without losing the customers interest.

When you call them, would you keep it breif?

How would you go about explaining? Because I've tried something similar to this before and got cut off right in the middle of explaining my service.

Can you give us an example call/follow up walk-in?

Would it be something like this?

Phone Conversation:

Me: Hi ______,
My name is ________ and I stumbled across something when I was searching for a _______ today. I was on Google places and I've noticed that you haven't claimed your places page. This is losing you a lot of business to all your competition. Google is the first place most people look when they are searching for professional expertise. Let me tell you what I can do for you, I am willing to set up and design your whole Google places page so when people search the keyword _______ on Google, your page is what will pop up to them. I can show you the benefits of having a page and the downfall of not having one. Is there a good time that we would be able to meet and elaborate more on this?

How's that? Is there anything that I should change?

Also, when would I discuss pricing if he doesn't ask about prices?

EDIT: I'm getting off so if anybody would be able to PM me a response to this it would be greatly appreciated!
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Old 02-17-2011, 08:46 PM   #25
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Default Re: Need Money TODAY ?

Mike:

Through your link went to the Place Page setup Google instructions.

I was planning on practicing with my own Place Page, but it is only available for physical presence businesses, and I am online almost only.

I don't want people to reach my home for business purposes.

I guess I have find a physical business to practice setting up Place Pages.

Any advice on this?

Thank you.

Sincerely,

Antonios

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Old 02-17-2011, 09:21 PM   #26
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Default Re: Need Money TODAY ?

Mike: This looks like a great door opener and a way to make some quick cash.
Here's a couple of questions:
If a business has a fair amount of information in their places listing, but hasn't been "Verified" are they still a candidate?
Is there some ranking or improvement in their listing after claiming or verifying their listng?
How do you handle the Verification by phone when Google needs to contact the business owner to confirm?
Thanks for your help and great system....Tim
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Old 02-18-2011, 10:42 PM   #27
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Default Re: Need Money TODAY ?

Hey Guys,

Sorry it took so long getting back to you -

I hope you have had some success with this little money maker.

Antonios,

I don't know where you live, or which browser you are using but, if you are in the U.S., it should show up.

If you don't have a physical address, you can use a P.O. Box but, it has been my experience that Google doesn't like this and it will be harder for you to rank well.

iRunThis,

I Never Cold Call! I have a thing about phones - Most of my sales come from face-to-face meetings.

Not long ago, I walked into a tobacco store and was lucky enough to run into the owner...

Me: "Man, I am glad to finally find someone selling electronic cigarettes. (This town just recently passed an ordinance against public smoking) I'll bet you sell a lot of these things."

Owner: "Yes, we do but it looks like the interest is starting to peter out."

Me: "Nope - It's just that hardly anyone knows you've got em. Looks like none of you guys are advertising."

Owner: "What do you mean?"

Me: "Look... (I pulled out my Blackberry and searched for electronic cigarettes through Google) ... See! None of the tobacco stores even mention that they are selling these things and... WHOA! I just noticed that you haven't even claimed your Google Place page yet. Man, you need to fix that quick."

This little exchange didn't just open the door for me to hit him with my proposition - It kicked it open right in his face. After I explained that nobody uses the Yellow Pages to find stuff anymore and how with some work he could have a "Kick Ass" Places Page that lists exactly what he has to offer the rest was easy.

My trick (If you can call it that) is that I don't try to sell them anything. I just explain what they need to do and let them approach me about setting it up for them. I quickly establish myself as an expert through the explanation.

Tradewinds,

Yes, they are still a candidate because in all probability, their site is not properly SEOed for the keywords that they want to rank for.

I am glad you brought that part up about Google's verification.

Immediately after you claim their page for them, Google will give them a phone call and will give them a verification number. The Owner will then need to call you and give you the number so that you can start the process.

Hope this helps some -

Mike

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Old 02-18-2011, 11:33 PM   #28
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Default Re: Need Money TODAY ?

I beleive your idea is quite sound an maybe even considerable...so can you please tell me how much money you have actually made doing this...
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Old 02-18-2011, 11:39 PM   #29
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Default Re: Need Money TODAY ?

Hey Mike,

it's a good strategy and one that I am pursuing at the moment, I'm currently developing software to do all the hard work and search for businesses which have not verified their Google Places listing. The software then compiles all of the data and I'm thinking of getting it to either e-mail the business owner or to create documents for mailing in the post.

It's a great opportunity where I live as so many businesses in the area haven't verified their listings and some of these businesses are providing SEO services! which really surprised me, because I thought that these people would know better.

Cheers

Rob

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Old 02-18-2011, 11:44 PM   #30
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Default Re: Need Money TODAY ?

Quote:
Originally Posted by MikeRogers View Post
......and, for heaven's sake, put on a clean shirt will ya? We are going to visit these people who need our help and I don't want you looking like a "Goob"...
You had me until this line.

I can't partake in any business venture that requires NOT looking like a Goob

Seriously, I did this with a busines in my city and I set up a $500 payment per month. Been solid for 4 years now. I had to link him to #1 in Google, Bing, and Yahoo! for the Calgary.

Method of finding cold calling was based somewhat on your research Mike.

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Old 02-18-2011, 11:51 PM   #31
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Default Re: Need Money TODAY ?

It really is as easy as that...

We are definitely blessed to have the knowledge to offer simple services like this and get paid a nice sum of money for it too!
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Old 02-18-2011, 11:57 PM   #32
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Default Re: Need Money TODAY ?

Now this is the kind of information that I freaking love about WF, absolutely brilliant Mike.
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Old 02-18-2011, 11:58 PM   #33
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Default Re: Need Money TODAY ?

This is great Mike. Problem is it works on your country alone. Other countries have more elusive professionals. Simply put, they do not see the value of an online presence. Oh well...

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Old 02-19-2011, 05:53 AM   #34
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Quote:
Originally Posted by indiatext View Post
I beleive your idea is quite sound an maybe even considerable...so can you please tell me how much money you have actually made doing this...
As much as I need, when I need it

Errr - You aren't with the IRS are ya?

Mike

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Old 02-19-2011, 06:08 AM   #35
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Default Re: Need Money TODAY ?

This is definitely Gold.

Once you get going you don't have to
stop. It sounds like it would even get
easier with everyone you complete.

Maybe do some for free to get a few
testimonials and practice in then off
to the races.

Don't forget to have a list of other
services page so some can upgrade
without you having to do any more
selling.
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Old 02-19-2011, 06:49 AM   #36
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Default Re: Need Money TODAY ?

you are such a genius!

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Old 02-19-2011, 07:08 AM   #37
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Quote:
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you are such a genius!
Thanks...

No genius just a Warrior

The truth is, most people who have been with this forum for any length of time have already amassed enough knowledge to make a living with their PC and internet connection.

The problem is, they just can't see it.

Fer Zample:

I used to think that I didn't know enough about SEO or Web Site building to offer that as a service - WRONG!

You know way more about those things than the average business owner who doesn't even know how to go about getting a Domain Name, much less getting a site online. That is valuable knowledge; knowledge that they desperately need and are happy to pay for.

And incidentally, even if you don't know how to do those things yourself, the Warrior Forum is an excellent place to outsource those services and still leave you a handsome profit.

I do appreciate the compliment though.

MikeRogers

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Old 02-19-2011, 08:11 AM   #38
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Its a good idea, I've been aware of this for a while now. Unfortunatly I'm in China... hmm, maybe there's a "baidu places"?

You can also knock out a simple site for them, more dosh.

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Old 02-19-2011, 09:12 AM   #39
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This is great stuff. 2 questions:

What is the least intrusive way to set up an appointment with the more busy of these deep-pocket professionals? I'm not sure how happy a doctor is going to be to hear an offer to set up a sales meeting, or how keen he will be on agreeing to anything during the meeting. (maybe the trick is don't target doctors).

What is the best type of local business (that probably has a business on google's front page just for being that business) to target for offering SEO web-building skills?
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Old 02-19-2011, 09:45 AM   #40
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Mike,

Absolutely Genius, as a newbie IM marketer in my opinion. Thank you for sharing instead of "selling", not only the idea but the "get up and go" part to.

I have a lawyer in my family and he will LOVE this idea!


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Old 03-11-2011, 09:18 AM   #41
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great stuff. I like how you have a simple conversation with the business owner using your phone.

Been looking into this more. Google has some excellent training videos on their youtube channel and one very professional introduction video that you could show clients if in need of more visual help. (search youtube for 'google places' to find their channel)

One thing I did find out, is that sometimes Google lists 'postcard' verification as the only option, removing telephone and sms verification options for some listings. (see note at the bottom) Ive also seen a LOT of businesses complaining that they did not get the post card with the verification pin, weeks even months later after requesting multiple times. So their listing never goes live...

Have you run into this often? Has this caused any issues in the service you provide?

I can see this being a real issue in the case that you've collected the fee upfront and the listing takes forever to go live.



* a note from the places verification page:

Not all verification options may be available due to several reasons:
(meaning that postcard verification is the only option)

  • The mailing address or the phone number do not match the listing, meaning our records indicate different information than what you are providing
  • Too many businesses have been verified with the same phone number or the same address

Need a web designer? Pay me what you can, or barter. Im great at customizing wordpress and designing graphics in photoshop. PM me with questions or projects you need done.
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Old 03-11-2011, 09:35 AM   #42
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It's a great idea with a lot of potential but I'm not surprised at the # of businesses not yet on Google Places.. at least not in my area.

In my area, I'll bet the majority don't have any presense on the Net. The most some of my neighbors know about the Net is "the Facebook", with no real understanding of what "the Facebook" is.

I opined about a subject yesterday and my neighbor told me to go look it up on "the Facebook". Many have never heard of Google.

(I'm not originally from "here".. I'm from "the Big City"..

Of course, the younger crowd do know what the Net is and what you can do on the internet but technology is still creeping up on the older folks in these here parts.

So, you have to approach this (sometimes) with a double-pronged approach: educate, then sell.

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Originally Posted by MikeRogers View Post
Actually, I think you will be very surprised at the number of businesses that have not claimed their Places page. They far outnumber those who have.

One tactic I like to use when approaching a potential client is to show them an example of a well designed page (Usually one I have done for someone else) and compare it to their page which is almost blank.

Its a lot easier to make the sale when they get a visual idea of what potential customers see when they visit their page.

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Old 03-11-2011, 09:41 AM   #43
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You might try the "I was looking for a doctor/lawyer/realtor and I noticed your office is one of the few not yet listed on Google Places" approach..

You don't have to go after those with deep pockets.. lots of clients for mom & pop businesses, etc would be glad to pay $50 to $100 a pop if you can show them how they'd benefit from a listing.

Be sure to clue them in on how QR codes can help pinpoint their business on the map and the Web.

Quote:
Originally Posted by dewboy06 View Post
This is great stuff. 2 questions:

What is the least intrusive way to set up an appointment with the more busy of these deep-pocket professionals? I'm not sure how happy a doctor is going to be to hear an offer to set up a sales meeting, or how keen he will be on agreeing to anything during the meeting. (maybe the trick is don't target doctors).

What is the best type of local business (that probably has a business on google's front page just for being that business) to target for offering SEO web-building skills?

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Old 03-11-2011, 10:36 AM   #44
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I can't find "Place Page" link anywhere.
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Old 03-11-2011, 10:47 AM   #45
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It's actually a "Places" link on the left in your browser, click on that and it will load a listing of businesses in your area. To the right in each listing is a "Place page" link. Click on that to view the actual listing if it exists.

I searched for Podiatrist and, as I predicted, most don't have a page listing.


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I can't find "Place Page" link anywhere.

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Old 03-11-2011, 11:24 AM   #46
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This is a good, simple offline method for people to make some money within a day or two.

Though I think the approach and sales pitch should be tailored to each business because for major cities, the business owner isn't actually on site sometimes and you run into salespeople/ employees who just want to know if you're going to buy something or not. They don't really know or care what Google Places is. An approach that works somewhere may not work everywhere, especially during busy times.

Any advice on what to do in these situations? I'm thinking emailing people will be a good way (a bit slower though) as here in New York a lot of lawyers and doctors offices are located in office buildings where you can't just walk in. Pizza places might work better with the walking in cold approach.

I was also talking to a business owner who I'm creating an ecommerce site for and he didn't understand the value of a places listing. How do you convey the value to them when they don't "get it"?
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Old 03-11-2011, 11:38 AM   #47
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Quote:
Originally Posted by Steven Miranda View Post
Good idea. What makes a business owner want to pay someone $300-500 thought when they can set it up as it is pretty simple?
It depends. If you're going after older clients (older doctors, lawyers, etc) they may simply not have the time or internet knowledge to care to do it themselves. You can also offer to maintain their coupon page, make sure it is SEO optimized, etc. What is simple to us is not necessarily simple to others.

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Old 03-11-2011, 11:49 AM   #48
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Very true.. back in the 90's I charged $50 an hour to set antique dealers up on eBay.. simple enough for me, takes a few minutes, but many have a block about such things.. it's just beyond them. Even when they'd sit there with their notebook, watching my every move, I'd invariably get another call asking me to come back and "show me that again"..

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What is simple to us is not necessarily simple to others.

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Old 03-11-2011, 11:51 AM   #49
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As you say, try to avoid talking to underlings.. one) they don't care, and two) they might just take your idea and run with it themselves.

Quote:
Originally Posted by Ehanson View Post
This is a good, simple offline method for people to make some money with in a day or two.

Though I think the approach and sales pitch should be tailored to each business because for major cities, the business owner isn't actually on site sometimes and you run into salespeople/ employees who just want to know if you're going to buy something or not. They don't really know or care what Google Places is. An approach that works somewhere may not work everywhere, especially during busy times.

Any advice on what to do in these situations? I'm thinking emailing people will be the best (not as direct and slower though) idea as here in New York a lot of lawyers and doctors offices are located in office buildings where you can't just walk in. Pizza places might work better with the walking in cold approach.

I was also talking to a business owner who I'm creating an ecommerce site for and he didn't understand the value of a places listing. How do you convey the value to them when they don't "get it"?

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Old 03-11-2011, 02:29 PM   #50
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Thanks Mike. I vote this as one of the most refreshing posts on the offline forum!
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