Cold Calling Effectiveness

by gcj1408 123 replies
Is cold calling still effective today? I know that this forum is for Internet Marketing and the channel that is used mostly here to sell is the Internet. I also know that some people here may have a cold calling background. If you have a cold calling background please respond. If you have read any stats on if cold calling is effective or not,please note the source or experience and respond. Thank you for your help.
#offline marketing #calling #cold #effectiveness
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  • Profile picture of the author Steve B
    I have lots of experience with cold calling . . .

    I receive cold calls everyday and I absolutely hate them!

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author tryinhere
      Originally Posted by Steve B View Post

      I have lots of experience with cold calling . . .
      I receive cold calls everyday and I absolutely hate them!
      Steve
      I had some compelete twat ring me the other day, from abc seo company, he asked if i was in charge of the marketing / adwords? "yes" OK I need to ask you some questions to see if you qualify to go through to our accounts manager.

      ? What a f ing joke I says, you ring me up and then you hard ball me into jumping through your ring of fire to be allowed to speak to your darth vader, lol you taking the piss with me now son, and he stuffed even more by telling me that giiggle had given them my contact to call so we could improve the campaign, and lets say the chat did not last much past that point.
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      Why are people posting stupid articles everywhere? reminds me of the backlink farms of yesterday, Don't start me on the spammers. What drugs are people on?

  • Profile picture of the author Claude Whitacre
    Originally Posted by gcj1408 View Post

    Is cold calling still effective today? I know that this forum is for Internet Marketing and the channel that is used mostly here to sell is the Internet. I also know that some people here may have a cold calling background. If you have a cold calling background please respond. If you have read any stats on if cold calling is effective or not,please note the source or experience and respond. Thank you for your help.
    And this is why I'm going to kill myself.
    • Profile picture of the author socialentry
      [DELETED]
    • Profile picture of the author gjabiz
      Originally Posted by Claude Whitacre View Post

      And this is why I'm going to kill myself.
      Homicide, then we all benefit. Better, yet, sell him a rope, it will make his efforts quicker. HA!

      gjabiz
    • Profile picture of the author tryinhere
      Originally Posted by Claude Whitacre View Post

      And this is why I'm going to kill myself.
      So if the OP was to call you after you kill yourself, would it be still classed as a cold call, with you being dead n all.
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      Why are people posting stupid articles everywhere? reminds me of the backlink farms of yesterday, Don't start me on the spammers. What drugs are people on?

    • Profile picture of the author animal44
      Originally Posted by Claude Whitacre View Post

      And this is why I'm going to kill myself.
      Opportunity...!

      Here's my offers on guns, ropes, cyanide pills, etc....

      And the back end offer on coffins, funerals, life assurance...

      And if you bequeath at least 1 million quid to the "Save the Animal" charity, we'll give you a free fully engraved tombstone*.

      * Limited to 20 words.
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      I stayed up all night trying to figure out where the Sun went.
      Then it dawned on me...
      What I do for a living

  • Profile picture of the author Claude Whitacre
    Originally Posted by gcj1408 View Post

    Is cold calling still effective today? .
    Sorry, but we get this exact post about once a week here.

    There is an entire industry of cold callers on the phone . Huge companies rely on it. Fortunes are made in cold calling.

    Even if you don't want to cold call, even if you hate getting a cold call, fortunes are made this way.

    Is it the only way? No. Is it the best way? It depends on what you sell, and your target audience.

    But cold calling is effective, if it generates a huge profit. And it can certainly do that.

    What amazes me (nothing personal) is that people ask this question. If you are getting cold calls on the phone, it's because it's profitable. If you get direct mail, over and over again, it's because it's profitable. The internet? Also profitable.

    Posting on this thread? Not so much.
    • Profile picture of the author animal44
      Originally Posted by Claude Whitacre View Post

      Fortunes are made in cold calling.
      If this was the case,there'd be a lot of very wealthy people on here... Where are they...?

      Show me a billion dollar company that made it's billions by cold calling...
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      I stayed up all night trying to figure out where the Sun went.
      Then it dawned on me...
      What I do for a living

  • Profile picture of the author SalesGod
    Is it still effective? I can't think of anything more effective. It doesn't matter if your using the internet your going to have to get on the phone and close the lead anyways. That's not a cold call however you'll still need the skills to close the transaction. The internet is just a tool in the sales process.
  • Profile picture of the author bizgrower
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    • Profile picture of the author Claude Whitacre
      Originally Posted by bizgrower View Post

      The Chamber Of Commerce.

      I'm sure there are plenty of trade organizations that build their membership primarily through cold calling their industry. It's how my core industry trade association builds its membership.

      If you own a business, think of all the cold calls you get. I get maybe 15 a day plus another 10-15 robo calls. Sure, a few are selling Viagra, but many are selling credit card processing, or wanting you to change utility providers. But my guess is, they are making money.

      Newspapers cold call to sell subscriptions. And I can't tell you how many calls I've had from Omaha Steaks. I'm assuming these people are making a profit.

      But remember folks; Claude's Law #35. Cold calling is not the only way to get new customers. But it's better than sitting on your ass, doing nothing.

      If you really want to get from point A to point B, you can build a car, or you can start running. If you need to get there by tonight, and you have the stamina? Run.

      But if you want to go much further than you can go by running, building a car will ultimately take you further than running.

      Or......you can built a car after running time. and when your car is finally ready, you'll already be farther to point B....because you took the time to start by running.

      Everyone get that? Running is cold calling, building a car is creating a marketing funnel and networking.
  • Profile picture of the author eccj
    This is a dumb conversation that keeps happening but Claude is right.

    Yes some of the biggest businesses in the world use and were built on cold calling. Almost all the big brokerage houses made it big by cold calling and almost all of them still use it.

    Now lets look at favorites of the attraction marketing, Sales 2.0 types. The shinning examples are Sales Force and Hub Spot.

    Neither make money.
    • Profile picture of the author Claude Whitacre
      Originally Posted by eccj View Post

      This is a dumb conversation that keeps happening but Claude is right.

      Yes some of the biggest businesses in the world use and were built on cold calling. Almost all the big brokerage houses made it big by cold calling and almost all of them still use it.

      Now lets look at favorites of the attraction marketing, Sales 2.0 types. The shinning examples are Sales Force and Hub Spot.

      Neither make money.
      Guys; To be fair, there are lots and lots of companies that are making huge money (whatever that is) that have no cold calling at all. It's not an either/or thing.

      Companies may cold call their customer list (or a JV customer list), but not truly cold call to the masses. Some call every business in an area, and do quite well. Some are more selective.

      Dan Kennedy preaches funnel marketing, and variations of it. And for the most part, it's a great way to build a business. But 2/3rds of his event attendance is filled by calling his members. There are all kinds of levels of cold calling, and methods of direct marketing, and they can overlap a lot.

      The main reason I like the idea of someone starting out cold calling, is that it builds strength. Some people can't take it. Maybe most people. I'm not talking about working in a call center..I mean building your own business, calling to add your own clients.

      The greatest insurance salespeople built their business starting that way. The great stock brokers, the great real estate salespeople.......

      There is power in knowing you can pick up the phone, starting with nothing, and have a sale by the end of that day. Do I do it now? No. But it isn't because I can't.

      Most people aren't sales people. Prospecting is selling. It's distasteful and crippling to most. That's why they don't want to do it. I get that.

      My Dad threw me in the lake, to teach me to swim. Really. I swam. Had he held my hand, and let me put my toe in the water, and then eventually let me get used to the water....I still would have eventually learned to swim. But the way my Father taught me? I could swim that day.

      Personally, I agree with Animal that some sort of JV is by far the best way to get new customers. But for the people that don't have a mentor to show them those ropes, and for the guys that need a sale to pay their rent. Cold calling works.

      To say it's not the best way, is fair.
      To say it's not the most profitable way, is fair,
      To say that it's agonizing to do...is also fair.
      To say that you would rather kill yourself than do it...is still OK..
      But to say that it doesn't get business, is nonsense.
  • Profile picture of the author eccj
    JV is a great way to do business. But you have to prospect for JV's so having the experience from cold calling is going to pay off when you have enough money and experience to move to JV's.

    JV's, in my experience, are a form of selective cold calling. If I want to get an accountant to put on a seminar about financial planning to get clients, I have to call that guy, get in front of him, and pitch my idea.

    I might send an email, make a phone call, or walk right in and introduce myself. I'd probably do all three.

    The ability to talk to people you don't know and get somewhere is invaluable.
  • Profile picture of the author bizgrower
    I too am tired of this discussion. Some like it, some don't. Some are good at it, some are not.
    Some products or services do not lend themselves to cold calling. Some cold callers enjoy it,
    some don't but are still effective.

    Just about any business should have multiple ways to get business.
    We all know about the IMers who relied too much on Google and lost their shirts.

    American Furniture Warehouse (AFW) stopped newspaper advertising when our two major
    papers merged and raised prices a ton. A short time later they negotiated a new deal
    because they both needed the benefits. Yes, that's a JV, but it's also an example of
    AFW - even though it's a very established regional Brick and Click chain - realizing it can't
    rely on just it's other avenues of getting business.

    JVs, in my experience, require more experience and credibility on the part of the one
    initiating the JV. They, rightly so, run into the resistance of "I'm not going to risk my
    reputation by endorsing you (just yet anyway,maybe)."
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

  • Profile picture of the author jimmcdonald909
    I genuinely have to ask...Why do you feel you have to cold call to drum up business?
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    Huge profits in lower priced, micro cap, momentum stocks
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    • Profile picture of the author animal44
      Funny ol thread...

      If ever there was a thread that proved this is the cold call forum, this would be it... So much emotion, hate, so little rational discussion...

      As a last word, one of those examples that "prove" cold calling works has their financials posted. They made $4,000,000 revenue in 2014, that's less than 3 million pounds. They apparently need over 13,000 employees to generate this revenue.
      My assitant and I generated more than 3 times that in profits - not revenue, profits - in 2014... just the two of us... Thereby proving beyond any reasonable doubt that my methods are far more efficient, far more effective and far more profitable than cold calling...

      Cheerio Guys and Gals...
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      I stayed up all night trying to figure out where the Sun went.
      Then it dawned on me...
      What I do for a living

  • Profile picture of the author Tim Zager
    Yes, it is effective for people who understand how and want to do it. It is NOT for everyone. That should be obvious on every thread about cold calling.

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