Anyone having luck with pay per sale lead gen (I have an angle that may work)

It may seem that your getting paid more by going pay per sale, for example I may get depending on product say $250 for a lead that converted to a sale.

It just sums / lets say I sold raw leads @ $25 regardless and the company converted at 1 / 10 then I would still make the $250 regardless of how it was done.

Where the trick here is lets say you were selling leads at $25 and went to a pay per sale option at $250, but now you rely on a sales team that converts at higher than 10% or you are now loosing money, and the outcome is out of your control.

Collecting your dues regardless of relying on the end outcome may be better unless your confident it is a well trained sales team your working with.

There is a company that does this if you search on google for pay per sale leads. I think it's weak personally, they max the commissions at 250 or 500 depending on the service so they don't really get the benefit of earning a lot more for a close.

At the end of the day how hard is it to get people to buy calls? It's not hard I do it all the time, use their competitors to your advantage. I love this one technique and I have to give credit to KenMichaels because he posted it recently.

Create a map, like a google map with a blue pin for the prospect your trying to sell, and red pins for their closest competitors within say 10 mile radius. Then send an email that essentially says

Here you are and here are your competitors, we're getting 38 calls per month in your area looking for roofing companies from our websites online and we're looking to work with one of you to buy these calls on a per call basis. First come first service, I will work with one of you today, Give me a call if it should be you.


Obviously in more elegant terms but that's the idea.

When I tried to sell pay per sale it was like pulling teeth to get a small $500 deposit, because they just don't believe it. Much easier to sell per call and make more money.

Don't know if you need it or not, but here's a generic LeadGen Agreement form you can modify however you like.

http://www.warriorforum.com/offline-...-template.html

I am going to answer from one perspective. Other niches may differ.

We have a sales rep who is paid straight commission.

Paying you for leads that would be handed over to the sales rep to help her earn a commission is an added expense for my boss. Yes, his business benefits, but part of the reason she gets paid is because she generates sales. "Handing business to her" would NOT be an easy sell.

However, SHE might be more than willing to pay $200 on something that brings her $2000 in commission.

Do you see the difference? It's totally a mindset thing, but this might be where some business owners have a mental block against buying leads.

YMMV

I have been trying to get into lead generation for the past 1.5 years. My experience so far has been that most business owners are
a) lazy
b) lack phone skills
c) lack ambition to grow
d) dont pickup 30% of the calls you send them
e) dont have a sales process i.e. proper CRM, followup etc.

I have considered sending the calls to a call center and then subcontracting the work but that is not legal in many niches. Also it defeats the main reason for getting into lead generation business model - avoiding fulfillment and customer support headaches.

In the end i feel that selling leads to local mom and pop businesses is not as profitable/easy as i first imagined. I would do better selling leads to a national or state wide company who have sales teams and proven sales process. These type of companies actually need and want more needs to keep their sales reps busy!