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This Positions You As THE Expert In 30 Seconds

by ewenmack
18 replies
Best part, you don't end up sounding like an arrogant jerk.

It's here...Secret To Positioning Yourself as “The Expert” in 30-seconds

What are you waiting for..?

Get over there pronto!

Best,
Ewen
#expert #positions #seconds
  • Profile picture of the author MalBryc
    Good share, definitely worth a read. Thanks for sharing.
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  • Profile picture of the author tryinhere
    Does everyone on the offline forum have your mailing address so we can send you beer from every corner of the globe this Christmas ?

    Appreciate the time you spend here.
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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    • Profile picture of the author ewenmack
      Originally Posted by tryinhere View Post

      Does everyone on the offline forum have your mailing address so we can send you beer from every corner of the globe this Christmas ?

      Appreciate the time you spend here.
      Be easier if I put a Buy A Beer icon in my
      signature would it not?

      Thanks,
      Ewen
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      • Profile picture of the author sandalwood
        Ewen,

        Kudos to you and Robert. Great stuff. I watched the referenced video and signed up for the next one. I don't always do that but Robert's material makes sense. He actaully deciphered the true buying filtration system.

        Tom
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        • Profile picture of the author ewenmack
          Originally Posted by sandalwood View Post

          Ewen,

          Kudos to you and Robert. Great stuff. I watched the referenced video and signed up for the next one. I don't always do that but Robert's material makes sense. He actaully deciphered the true buying filtration system.

          Tom
          Tom,

          I too like how he has laid out the buying decision process.

          It becomes like a check list of all the steps we need to make to get them to buy.

          Miss a step and he pulls up while we blindly move.

          The buying ain't going to happen while he's got the brakes on.

          Best,
          Ewen
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  • Profile picture of the author Steve The Copywriter
    Ewen,

    I remember reading this when Robert first published it.

    And thought - "Now that is so cool"

    I bolted it onto a sales piece I was writing and two things happened.

    Firstly the client was stunned and absolutely thrilled to bits.

    Secondly the response dropped by 79% - I'm only joking...

    It increased by well over 40%.

    Btw - it also makes a cracking headline or subhead.


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Kung Fu Backlinks
    This is a great share and definitely something everyone should use in their marketing. I'm taking a good hard look at how I'm communicating with my offline clients to see where I will use this, too.
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  • Profile picture of the author Treborrevo
    Thank you Ewen!

    I'm doing my usual email check in today and notice a lot of new Copywriting Ideas subscribers. I'm scratching my head, haven't been promoting lately. Get on Google Analytics. "Hmmmm... Warrior Forum is referring a lot of traffic." I Search Warrior and find this post.

    Blush.

    Thanks my Ewan for posting and Steve for the feedback.

    If I may, if you enjoyed that strategy, its part of a larger formula I've been working on 15 years now. I've posted a video giving away the whole "Copywriting Master Formula" here.

    The Copywriting Master Formula

    No opt-in to watch. The whole thing laid out for my competitors to steal Some may get upset because I wack a few sacred cows.

    Thanks again Ewen.
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    • Profile picture of the author Lowimpactlife
      Originally Posted by Treborrevo View Post

      If I may, if you enjoyed that strategy, its part of a larger formula I've been working on 15 years now. I've posted a video giving away the whole "Copywriting Master Formula" here.

      The Copywriting Master Formula

      I've yet to actually make a post on here, mostly a quiet viewer, but thank you for the video, I'm looking at getting into offline marketing and copywriting and your formula definitely makes a lot of sense. Thanks again!
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      • Profile picture of the author jkirker
        Thanks Robert. I love your stuff and use it all the time. And have been for years!

        Regards,
        John
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  • Profile picture of the author ZenRealms
    Thanks for that!

    My mind is getting all dizzy with the different ways I can use this. In business, in relationships, it's just brilliant.

    Thanks again!

    Valeria
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  • Profile picture of the author sdentrepreneur
    When you Brand yourself as an expert with Offline Marketing, Clients find you, when they are searching for an expert in the industry and you can also charge more monthly than the person who wasn't branded themselves.
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    • Profile picture of the author socialbacklink
      Originally Posted by sdentrepreneur View Post

      When you Brand yourself as an expert with Offline Marketing, Clients find you, when they are searching for an expert in the industry and you can also charge more monthly than the person who wasn't branded themselves.
      Kinda funny this one is popping up. I just used this the other day in the cpa/ppc forum on here. It's one of my favorite techniques.

      You hit the nail on the head. By contributing and being active out there in your personal branding you will own marketplace.

      One of the best ways I've seen to do that is to give free advice. Where people go wrong is like a post I saw the other day. Someone had given a bunch of free advice to a business owner that was a friend. That friend was the only one to hear that advice. However, if you make that info free to many it really gets the word out.
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  • Profile picture of the author Steve The Copywriter
    Many thanks to Trebor for posting Roberts "Copywriting Master Formula"

    I did have it all written up on a special file years ago and then blended it with other formula's.

    Then I created a super duper formula which I still use.

    But I do miss Roberts original version - somehow it got vaporised with a computer crash.

    Now I know you'll say - "No problem Steve, wade through the video's and re - write it"

    But of course being a Flyer and Postcard specialist I'm not supposed to watch video's - in case a client asks me to do one.

    However,

    I would - if I could (not write one - watch one).

    But my ISP is slower than a tortoise on valium and it will take hours.

    Would a very kind soul be good enough to post it?

    I would be extremely grateful.


    Steve
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post

      Many thanks to Trebor for posting Roberts "Copywriting Master Formula"
      Steve, Treborrevo is Robert.

      Best,
      Ewen
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  • Profile picture of the author Steve The Copywriter
    Blimey, so it is.

    For some reason "sigs" don't show up when I'm logged in (note to self - always read the whole post and don't just stop at the link).

    I think I had better watch the videos...

    Steve
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  • Profile picture of the author laird
    Tested the 30 Second Expert position on a sales call today for a mobile website. Worked flawlessly. Now going to test it on a direct mail component to land next week. Nice share Ewen!
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