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Aren't other people doing this? Am I missing something?

by isaacsmithjones
9 replies
Personally, I tend to lurk in the offline section of the forum these days.

But back when I was all over the forum, I'd see joint venture threads popping up all over the place - But they're not such a common occurrence around here.

When I'm working with clients... The first thing that I do is try to increase their client value: Either by working on their funnel, or using joint ventures.

The second thing I (usually) do - especially if they're looking for NEW clients - Is set up joint ventures.

If I'm working with a really young business, I almost ALWAYS set up joint ventures in some way or another.

So my question is:

Are other people not doing offline joint ventures often, or are people doing it and just not talking about it?

If you use offline joint ventures, I'd love to hear your experiences.
#coupons #endorsed offers #joint ventures #missing #people #vouchers
  • Profile picture of the author Claude Whitacre
    There is a joint venture section on the Forum, I believe.
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    • Profile picture of the author isaacsmithjones
      Originally Posted by Claude Whitacre View Post

      There is a joint venture section on the Forum, I believe.
      Thanks for the reminder lol. Just been over there, and most of it is online stuff, can't really find much about offline. Then again, this is an Internet Marketing forum. But in my mind, I think of it as a business forum.

      So I suppose offline JVs is kind of off-tipic..?
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      • Profile picture of the author ewenmack
        I've mentioned the strategy a few times on this forum.

        Like where a high-end ladies dress shop
        would offer a free silk scarf to the women owners of European luxury cars.
        Would maker that offer to the dealers.

        You are right, helping local businesses do joint ventures
        isn't talked on this Offline Forum much.

        On topic though.

        Best,
        Ewen
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  • Profile picture of the author Matt Lee
    I think offline JV is a great idea, and you're right it's not something that's discussed much here on the forums.
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    • Profile picture of the author isaacsmithjones
      Cool, thanks for your responses guys.

      And yes, Ewen, I believe I read your post about silk scarves and car dealers.
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  • Profile picture of the author mjbmedia
    a few of our restaurant clients target theatre goers from the local theatre , pre show meal, post show meal, recently the theatre had a change of marketing manager, perfect time for us to get in there and set up JVs for our clients :-)

    When Cardiff City were promoted last season, we approached Cardiff Retail Partnership (CRP) with a view to setting up promos etc for the increased number of visitors to the city, ala Swansea City a couple of years ago, the visitor numbers had of course increased due to larger fan bases travelling to away games, but the CRP said they knew Swansea retail hadn't seen a noticeable increase in profits from the increased visitors, I said that's because they didn't have anything set up to entice them to visit their retails places and spend money there, they didn't understand (face palm) I wonder how people can run big retail and not understand such a simple premise . Anyway they relegated now so sod them ;-)
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    • Profile picture of the author Recruitment Nick
      Originally Posted by mjbmedia View Post

      a few of our restaurant clients target theatre goers from the local theatre , pre show meal, post show meal, recently the theatre had a change of marketing manager, perfect time for us to get in there and set up JVs for our clients :-)

      When Cardiff City were promoted last season, we approached Cardiff Retail Partnership (CRP) with a view to setting up promos etc for the increased number of visitors to the city, ala Swansea City a couple of years ago, the visitor numbers had of course increased due to larger fan bases travelling to away games, but the CRP said they knew Swansea retail hadn't seen a noticeable increase in profits from the increased visitors, I said that's because they didn't have anything set up to entice them to visit their retails places and spend money there, they didn't understand (face palm) I wonder how people can run big retail and not understand such a simple premise . Anyway they relegated now so sod them ;-)
      Can't say I'm surprised. I'm a Swansea lad (hence the Ospreys logo as my avatar) living in the big smoke now, and on the few attempts at getting involved with Swansea business owners on anything new (including mates) it is a constant "that's not how we do it" attitude. I've had much better success with SE and Midlands people.

      I'm not a hardcore offliner, or IM guy - but I've dabbled with some stuff with people I know to good success - so take my words with a pinch of salt. I'm taking another crack at some offline work at the moment and I find that again and again the Welsh attitude is more conservative than in England (and as Welsh guy that pains me).

      On the other hand maybe they knew Cardiff were going to go straight back down
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      • Profile picture of the author mjbmedia
        Originally Posted by Recruitment Nick View Post

        Can't say I'm surprised. I'm a Swansea lad (hence the Ospreys logo as my avatar) living in the big smoke now, and on the few attempts at getting involved with Swansea business owners on anything new (including mates) it is a constant "that's not how we do it" attitude. I've had much better success with SE and Midlands people.

        I'm not a hardcore offliner, or IM guy - but I've dabbled with some stuff with people I know to good success - so take my words with a pinch of salt. I'm taking another crack at some offline work at the moment and I find that again and again the Welsh attitude is more conservative than in England (and as Welsh guy that pains me).

        On the other hand maybe they knew Cardiff were going to go straight back down
        yeh Wales seems a lot of apathy, especially as I am from Essex with a proper accent like mate know what I mean , and they don't seem to like that down here much .

        But these were the likes of director at John Lewis , owner of HNW jewellers etc , still they know best (and maybe they do)
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    • Profile picture of the author isaacsmithjones
      Originally Posted by mjbmedia View Post

      a few of our restaurant clients target theatre goers from the local theatre , pre show meal, post show meal, recently the theatre had a change of marketing manager, perfect time for us to get in there and set up JVs for our clients :-)

      When Cardiff City were promoted last season, we approached Cardiff Retail Partnership (CRP) with a view to setting up promos etc for the increased number of visitors to the city, ala Swansea City a couple of years ago, the visitor numbers had of course increased due to larger fan bases travelling to away games, but the CRP said they knew Swansea retail hadn't seen a noticeable increase in profits from the increased visitors, I said that's because they didn't have anything set up to entice them to visit their retails places and spend money there, they didn't understand (face palm) I wonder how people can run big retail and not understand such a simple premise . Anyway they relegated now so sod them ;-)
      Lol yeah...

      Gotta love the lack of common sense.

      Like when people wonder why they don't get any referrals.

      And then when you ask if they ask for referrals, they're like

      'Wow, I'd never thought of that'


      And thanks for your post by the way. A couple new ideas. Makes me wanna scale up. My restaurant JVs have mainly been with local barbers (with a long waiting time), and then I had a healthy smoothie place, that I JVd with personal trainers, nutritionists and a lose-weight hypnotherapist lol.
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