Facebook PPC question?

13 years ago

My dear friend,
Until you know how PPC works, stay away from it. It can break you in a matter of minutes.

Either find someone who knows how to help you, or spend a few days reading how PPC works.

To answer your question:
The Display URL will link to Destination URL.

But as I said above, PPC can be a blessing or a curse.

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bigcat1967

13 years ago

Until you know how PPC works, stay away from it. It can break you in a matter of minutes.

I disagree. Study FB PPC first and give it a try. It's very inexpensive compared to adwords and it's a great place to learn what PPC and CPM is all about

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nmarketing 13 years ago

Originally Posted by bigcat1967

I disagree. Study FB PPC first and give it a try. It's very inexpensive compared to adwords and it's a great place to learn what PPC and CPM is all about

Just wondering, why would you disagree? Learning PPC does not mean running ads at first. Understanding how ad copy, headlines and the such work together before you start running ads will save you money.

He is brand new to PPC, no sense in him burning $1k a day just to learn.
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Look4VGames

13 years ago

Originally Posted by bigcat1967

I disagree. Study FB PPC first and give it a try. It's very inexpensive compared to adwords and it's a great place to learn what PPC and CPM is all about

you accidentally added In before expensive. Facebook is 10x's as expensive as a good adwords campaign, stay away from fbook

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orvn

13 years ago

Originally Posted by Look4VGames

you accidentally added In before expensive. Facebook is 10x's as expensive as a good adwords campaign, stay away from fbook

Are you sure?
FB isn't that expensive. CPC is usually 15-90¢
Adwords starts at 50¢-$4.

Of course, as you build up authority as a good Adwords user, you can lower your CPC and even enable CPA, but this takes a month, from what I gather.

Neither of these options are nearly as cheap as other networks though, but you just can't beat the demographic and psychographic targeting of FB!

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Look4VGames

13 years ago

Originally Posted by orvn

Are you sure?
FB isn't that expensive. CPC is usually 15-90¢
Adwords starts at 50¢-$4.

Of course, as you build up authority as a good Adwords user, you can lower your CPC and even enable CPA, but this takes a month, from what I gather.

Neither of these options are nearly as cheap as other networks though, but you just can't beat the demographic and psychographic targeting of FB!

Well i generally do not activate an adwords campaing until i have 10/10 relevancy on every single keyword even if that means making a new ad for each and every one. Even in the Weight Loss niche, i only pay tops of $.15 for competitive keywords and get hundreds of clicks a day. Face-book to me seems like a money pit especially if you go with CPM. At $.15 a click face-book wont even give my ads 1 impression let alone a click, they will not even start giving impressions until around $.40 per click, or $.20 per CPM, and the CTR of CPM on Face-book in my experience is ****.

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orvn

13 years ago

Originally Posted by Look4VGames

$.15 a click face-book wont even give my ads 1 impression let alone a click, they will not even start giving impressions until around $.40 per click, or $.20 per CPM, and the CTR of CPM on Face-book in my experience is ****.

Facebook gives quite a few impressions for $.15, assuming your reach is around 100k. I've had some really remarkable conversion from it!

Did you see the link I posted?
http://www.warriorforum.com/main-int...-facebook.html

Originally Posted by Look4VGames

Well i generally do not activate an adwords campaing until i have 10/10 relevancy on every single keyword even if that means making a new ad for each and every one. Even in the Weight Loss niche, i only pay tops of $.15 for competitive keywords and get hundreds of clicks a day.

Okay, this is what I really want to talk to you about, because I feel I could learn something.

Here's my problem with adwords: I set the bidding to automatic and I get charged up the @ss.

So I set it to automatic and fairly low (say 40¢ max click).

I get a whole bunch of notifications saying that I'm an idiot and that 40¢ isn't even going to get me on page one of a Google search.

Okay, that isn't exactly how Google tells me, but you know, it feels like it's implied, with their belittling red text and all.

Then Google recommends the minimum bid to have my ad on page 1 and it's some crazy sh!t like $1.45 or something. Or maybe 85¢ for something less competitive. Still.

Anyways, you're saying that creating 1 keyword per ad group is going to help? ..relevancy? how does relevancy factor in here?

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Look4VGames

13 years ago

Originally Posted by orvn

Facebook gives quite a few impressions for $.15, assuming your reach is around 100k. I've had some really remarkable conversion from it!

Did you see the link I posted?
http://www.warriorforum.com/main-int...-facebook.html

Okay, this is what I really want to talk to you about, because I feel I could learn something.

Here's my problem with adwords: I set the bidding to automatic and I get charged up the @ss.

So I set it to automatic and fairly low (say 40¢ max click).

I get a whole bunch of notifications saying that I'm an idiot and that 40¢ isn't even going to get me on page one of a Google search.

Okay, that isn't exactly how Google tells me, but you know, it feels like it's implied, with their red text and all.

Then Google recommends the minimum bid to have my ad on page 1 and it's some crazy sh!t like $1.45 or something. Or maybe 85¢ for something less competitive. Still.

Anyways, you're saying that creating 1 keyword per ad group is going to help? ..relevancy? how does relevancy factor in here?

through my experience the perfect relevancy of the ad to the keyword allows for cheaper pricing. In one of my campaigns i have nearly 900 ad groups, and i do not do automatic pricing, i set up the campaign at $.05 per click and see how it performs and up the keywords that need ups and down those that need downed. When i first started using ad-words and set it to automatic and used all their suggested keywords and did not connect relevancy to the ads at all i think i looked and overnight i was charged $100 in 2 hours? Fing $3 a click for terms i now rank for $.05-$.10 per click, it takes a lot of adjusting and monitoring. i am going to read you face-book post now, because from the sounds of it were both missing out of the others gold mine; although i don't make $300 a day from ad-words, after costs i maybe make $50.

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orvn

13 years ago

Originally Posted by Look4VGames

through my experience the perfect relevancy of the ad to the keyword allows for cheaper pricing. In one of my campaigns i have nearly 900 ad groups, and i do not do automatic pricing, i set up the campaign at $.05 per click and see how it performs and up the keywords that need ups and down those that need downed. When i first started using ad-words and set it to automatic and used all their suggested keywords and did not connect relevancy to the ads at all i think i looked and overnight i was charged $100 in 2 hours? Fing $3 a click for terms i now rank for $.05-$.10 per click, it takes a lot of adjusting and monitoring. i am going to read you face-book post now, because from the sounds of it were both missing out of the others gold mine; although i don't make $300 a day from ad-words, after costs i maybe make $50.

Okay, this took me a little while to reply to because I was reading about this 'quality score' stuff adwords does.

Basically, I hadn't factored relevancy/quality in at all. By the way, I'm using the terms relevancy and quality interchangeably right now, because adwords help implies that they are the same thing.

So here's what I've gathered:
Good CTR = good quality rating = lower CPC.

Which brings me to a couple of questions:

1) When do I know if I can lower my CPC? how do I know that my quality is high enough to gradually decrease it?
2) When I begin a campaign and launch an ad, I do not yet have a quality rating. Does this mean my initial max. bid should be high? Because Google wants it to be over a dollar most of the time!

Thanks
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Look4VGames

13 years ago

Originally Posted by orvn

Okay, this took me a little while to reply to because I was reading about this 'quality score' stuff adwords does.

Basically, I hadn't factored relevancy/quality in at all. By the way, I'm using the terms relevancy and quality interchangeably right now, because adwords help implies that they are the same thing.

So here's what I've gathered:
Good CTR = good quality rating = lower CPC.

Which brings me to a couple of questions:

1) When do I know if I can lower my CPC? how do I know that my quality is high enough to gradually decrease it?
2) When I begin a campaign and launch an ad, I do not yet have a quality rating. Does this mean my initial max. bid should be high? Because Google wants it to be over a dollar most of the time!

i dont have time to give a full response right now but i will pm you tomorrow, you dont have to have to pay for any placements before you get the quality score, google will give you your quality score as soon as you activate the campaign even if your attempting to pay $.01 per keyword. Simply activate your campaign wait for the score, and then adjust your CPC as such, you simply want to view what position your ad is ranking at, if your ranking at #1 your paying to much, as most people blindly click ad #1, you want to rank at #2 because that means you are getting more qualified traffic, as people are readings, if you are ranking at #3 you are paying to little, if you can not get the keyword at a low price and have a 10/10 quality score, ditch the keyword

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orvn

13 years ago

Originally Posted by Look4VGames

i dont have time to give a full response right now but i will pm you tomorrow, you dont have to have to pay for any placements before you get the quality score, google will give you your quality score as soon as you activate the campaign even if your attempting to pay $.01 per keyword. Simply activate your campaign wait for the score, and then adjust your CPC as such, you simply want to view what position your ad is ranking at, if your ranking at #1 your paying to much, as most people blindly click ad #1, you want to rank at #2 because that means you are getting more qualified traffic, as people are readings, if you are ranking at #3 you are paying to little, if you can not get the keyword at a low price and have a 10/10 quality score, ditch the keyword

Super interesting- I'm offline now also, but I'll contact you later!

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bigballin6161

13 years ago

I was only going to start a budget of about 30 bucks a day so I can learn. I have studied it for a bit...the theory anyway. I think the only way to actually learn something is to do it. With that being said I hope it doesn't take too long to make some kind of money! I was just planning on linking to a good CB offer.

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cchipster

13 years ago

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orvn

13 years ago

First of all, this is worth the read:
http://www.warriorforum.com/main-int...-facebook.html

Originally Posted by nmarketing

Just wondering, why would you disagree? Learning PPC does not mean running ads at first. Understanding how ad copy, headlines and the such work together before you start running ads will save you money.
He is brand new to PPC, no sense in him burning $1k a day just to learn.

Just set a daily cap and jump in, that's how you learn. You're not going to burn 1K unless you're lazy/busy (don't check your ad regularly) or you don't set limits.

How else do you expect to figure it out?

For advertisers:

Adwords is expensive, but once you accumulate some reputation, you can gradually lower your maximum bid without losing CTR!

Facebook is incredible. Pretty reasonable prices, THE BEST targeting, no question

7search is dirt cheap, but has a cr@ppy interface.

Bidvertiser is cheap and works, but they seem to really screw over some of their publishers.

Adbrite is moderately cheap and old school.

infolinks is a new service that I've heard good things about and I'm interested in.

Just what I've learned lately (and I mean very recently)..

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socialbookmark

13 years ago

I suggest you to start with Bidvertiser if you are new in this area. Its cheap,easy and makes you familiar with PPC. Also you can signup in Bidvertiser and get $20 free coupons from it. So its a good place for starting PPC.

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webapex

13 years ago

The big boys who make huge internet wide media buys often test their ad copy first with PPC, some can get useful result spending as little as $10 to $20 a day, I suggest you set a $10 a day limit until you take the training wheels off.

Facebook is less complicated than adwords and are more lax in some areas. But a whole different, softer selling strategy is called for when interrupting someone on a social site vs displaying exactly the information one is seeking in a search engine.

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