SEO Question - Keyword in URL | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

12 years ago

Since your domain name is "blue-widgets" and you want to target "blue widgets" it will be much better that you use the home page.

Google expects you to get many links to your homepage with your brand name in it. It's part of their algorithm that favors brands. Then, use your inner pages to target keywords related to blue widgets so that you come off as an authority site in the blue widget niche.

So the overall site structure and targets would look like this:

blue-widgets.com
blue-widgets.com/buy-blue-widgets
blue-widgets.com/cheap-blue-widgets
blue-widgets.com/blue-widget-reviews

Hope that helps.

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jimmy506

12 years ago

Thanks very much for that linkvana!

Originally Posted by linkvana

Since your domain name is "blue-widgets" and you want to target "blue widgets" it will be much better that you use the home page.

Google expects you to get many links to your homepage with your brand name in it. It's part of their algorithm that favors brands. Then, use your inner pages to target keywords related to blue widgets so that you come off as an authority site in the blue widget niche.

So the overall site structure and targets would look like this:

blue-widgets.com
blue-widgets.com/buy-blue-widgets
blue-widgets.com/cheap-blue-widgets
blue-widgets.com/blue-widget-reviews

Hope that helps.

Thanks
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jimmy506 12 years ago

I guess maybe I thought my BEST content should go on:
blue-widgets.com/blue-widgets because of that double keyword in the URL.
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coolhandcol

12 years ago

The homepage should do both - welcome with lots of content but some keywords in there

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dminorfmajor

12 years ago

Just curious, is your example from an eBook? The example of "blue widgets" sounds awfully familiar.

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jimmy506 12 years ago

No I just remember seeing blue-widgets as an example a lot... red, green too.

I wish I had that domain. probably has a lot of backlinks to it...
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yukon

Banned 12 years ago

Originally Posted by jimmy506

If I have the domain: blue-widgets.com and my goal is to sell blue-widgets, which is best:

1. Keyword rich "blue-widget" text on home page: blue-widgets.com
2. Keyword rich "blue-widget" text on the page: blue-widgets.com/blue-widgets... and then just use the home page as a welcome page with some nice photos, but not much else on it.

Thanks,
Jimmy

Use the Index page as a collection of links too all your related categories.

[image below]
Green = Index page
Orange = Category page
Yellow = Internal category supporting page

Each orange box represents a new keyword/phrase that you want to rank for in the SERPs.

This thread might help?

http://www.warriorforum.com/adsense-...-question.html

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jimmy506 12 years ago

Yucon,

Just to clarify- you said in the linked post:

"You want the green landing page to act as an authority buffer between silo supporting pages & the Index page. This will help later on (see double/triple SERP listings below). The goal is to rank the green landing pages for each individual keyword, it doesn't matter If the Index page ranks or not, chances are it will still rank for a variety of themed keywords."

I have 5 keywords for now. My best keyword phrase will be one of those 5
In your example, it will be a green landing page.

My index page is of lower importance... This is good for me because my front page can just have "some" content, but link to these green important keyword rich pages.

Is that about right? Am I on the right track?

Thanks for your help!
Jimmy
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Mosa

12 years ago

Originally Posted by jimmy506

If I have the domain: blue-widgets.com and my goal is to sell blue-widgets, which is best:

1. Keyword rich "blue-widget" text on home page: blue-widgets.com
2. Keyword rich "blue-widget" text on the page: blue-widgets.com/blue-widgets... and then just use the home page as a welcome page with some nice photos, but not much else on it.

Thanks,
Jimmy

If you're using wordpress then you should do keyword rich "blue widgets" (the "s" does matter) and I would use it on a post which is stuck to the home page. If it's not wordpress, then I would use the keyword on both the homepage and on inner pages.

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jimmy506 12 years ago

Thanks Mosa!

Yes, I'm on Wordpress which doesn't have the most seo friendly home page anyway. So, I will go with this advice.

I will use a subpage with keyword in url and link from the home page.

Thanks you very much!
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patco

12 years ago

You should only use your homepage, the other pages you can try to convert for more keywords (any related ones to your main keyword!)

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jimmy506 12 years ago

Mmm... conflicting ideas-

:confused:
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- linkvana 12 years ago
  
  Originally Posted by jimmy506
  
  Mmm... conflicting ideas-
  
  :confused:
  
  I have to back up my recommendation again from earlier that the homepage should rank for blue widgets and then create inner pages based on related keywords. Very similar to the SILO approach discussed.
  
  Wordpress actually has wonderful homepages that can rank quite well.
  
  The standard Wordpress theme uses posts as a homepage, but if you are serious about ranking your homepage you will want to change it to a static page.
  
  This is an example of a homepage for wordpress: Karma - Clean and Modern Wordpress Theme Preview - ThemeForest
  
  And here's how to set it all up:
  Creating a Static Front Page « WordPress Codex
  
  Good luck and let us know how it goes!
  
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  Jashandeepmax 12 years ago
  
  Use keyword in the URL in such a manner that url and keyword have some meaning in result.
  
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- Mosa 12 years ago
  
  Originally Posted by jimmy506
  
  Mmm... conflicting ideas-
  
  :confused:
  
  When you sticky a post to the front page, you get the best of both worlds. You get an optimized homepage AND an optimized innerpage.
  
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Kung Fu Backlinks

12 years ago

I've always had the best success with treating the homepage as a portal to the subpages, like so:

Main Page Question:

- subpage answer 1
- subpage answer 2, etc.

It's more intuitive for the visitor, so I think it helps ranking. I rarely fill my main page with a ton of content, but rather make it as user-friendly as possible so my visitors quickly click through to a deeper page.

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jimmy506

12 years ago

Thanks Kung Fu Backlinks!
My wordpress theme only allows for a slider and a couple of snippets of text anyway.... makes sense!

Originally Posted by Kung Fu Backlinks

I've always had the best success with treating the homepage as a portal to the subpages, like so:

Main Page Question:

- subpage answer 1
- subpage answer 2, etc.

It's more intuitive for the visitor, so I think it helps ranking. I rarely fill my main page with a ton of content, but rather make it as user-friendly as possible so my visitors quickly click through to a deeper page.

Thanks

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johndal

12 years ago

Well I think you should select that one who gives you maximum result in ROI, ranking, search amount etc.

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SamDenial

12 years ago

Well you should target the keywords those got highest searches and less competition.

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blbs

12 years ago

You don't need to create inner page if you already have domain. Your domain will rank well on search engine, because you already have the keywords in domain. What ever content you add on home page. Just make sure you have added your targeted keyword 2-3 times in the content. The keyword density will help you to crawl your website well.

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speedbird

12 years ago

Originally Posted by jimmy506

If I have the domain: blue-widgets.com and my goal is to sell blue-widgets, which is best:

1. Keyword rich "blue-widget" text on home page: blue-widgets.com
2. Keyword rich "blue-widget" text on the page: blue-widgets.com/blue-widgets... and then just use the home page as a welcome page with some nice photos, but not much else on it.

Thanks,
Jimmy

I would suggest you put your primary keyword in the home page.

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johnsander1

12 years ago

Home page will be better for your successful campaign, because inner pages have less importance then home pages and keyword in domain is plus point for your website.

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rosesmark

12 years ago

Originally Posted by jimmy506

If I have the domain: blue-widgets.com and my goal is to sell blue-widgets, which is best:

1. Keyword rich "blue-widget" text on home page: blue-widgets.com
2. Keyword rich "blue-widget" text on the page: blue-widgets.com/blue-widgets... and then just use the home page as a welcome page with some nice photos, but not much else on it.

Thanks,
Jimmy

In my Opinion, your strategy would be,

http://www.blue-widget.com/blue-widget.html

OnPage: Blue Widget | Widget

then you add some content about blue widget and place your keyword in your content but remember the keyword density..

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diyakapoor

12 years ago

You must target the keyword on homepage, as it is completely similar with domain name

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