What the heck is so secretive that people are doing in their facebook ad campaigns that gives them the idea their course is worth so much money? The two I've bought spend most of the time walking you through how to setup a facebook page for cryin' out loud.
Pick your location. Pick your demo. Exclude a keyword to rule out interests you don't want your potential leads to possess. I get it.
What I don't get is when someone is up on stage at an Internet marketing conference and in like 20 minutes a person they've brought up on stage has 10,000 new Likes and spends $2 or whatever.
What secret "trick facebook" tactic have you used with facebook ads that has worked well for you?