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Creating a more engaging Facebook page

by Raindance
7 replies
I'm running this Facebook page from a few months and I'm running it completely like a gallery. I don't post anything other than the things that I'm selling. Luckily, my target audience is women and just posting stuff with their prices is keeping them hooked to my page, but I do keep getting an unlike - quite regularly, now that I think about it - every week. However, now my page boasts near 1,000 likes and I am getting business. The problem is I feel like I've hit saturation point. In the last 1 month, I've only garnered 10 likes. The milestone of hitting 1000 is getting harder by the day.

I realize that I should post engaging stuff as well other than just stuff for sale, but I don't know how to make that transition. During the early days, I once posted a picture of a joke relating to women, but that thing received no response. I am also a little worried about how my audience would react if they see something unusual all of a sudden. The page has been running from nearly 6 months, and all I've posted are stuff and sales here and there.

What would you suggest be a good way for me to make my page engaging that it gains me more fans whilst not surprising my existing fans and not hurting my business?
#creating #engaging #facebook #page
  • Profile picture of the author Tom Addams
    Hey Raindance,

    I run some fairly big pages and groups on FB and have been doing similar things (as well as my other stuff) for well over a decade. Will see if I can make some suggestions other than the pat answers you'll find around the web.

    First - congratulations on 1,000 likes. And further congratulations for starting to make a profit. You're ahead of the game. What I would suggest, now that you know how to grow to 1,000, is taking some chances. You're worried about losing your audience by trying something new. Don't be. If you lose them (you probably won't), you know how to grow a page to 1,000, so all won't be lost. Unless your market is laser targeted, 1,000, while an achievement, is really not so much. You can afford to lose it because right now it won't be making you that much.

    With that in mind, go take a look at the competing pages. Steal all of their tricks. No harm in doing that; people have been doing it for a hundred years or more (Pepsi and Coca Cola; McDs and Burger King). You also need to research methods to make social content go viral. Some of these methods will only relate to your niche, too. Here's how you can learn that. Go to competing groups and pages and see what updates get the most shares. Make it a formal study. I often spend a month doing this before even taking action on a new page. When you have a good idea what gets shares and what doesn't, you then know which posts to make yourself.

    Unfortunately, due to decreased reach, FB is no longer as effective. But it still IS effective. You just need more pages and/ groups with bigger numbers. A 250K page now will earn you less than a 25K did last year.

    Best of luck!
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  • Profile picture of the author dhjtruh
    Originally Posted by Raindance View Post

    ....However, now my page boasts near 1,000 likes and I am getting business. The problem is I feel like I've hit saturation point. In the last 1 month, I've only garnered 10 likes.
    The main reason why is because of facebook algorithm. I read somewhere that less than 20% of your fans will actually see what you are posting. Others may not. But this number may vary or increase on how well you engage with your fans.
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    • Profile picture of the author jeskola
      Originally Posted by dhjtruh View Post

      The main reason why is because of facebook algorithm. I read somewhere that less than 20% of your fans will actually see what you are posting. Others may not. But this number may vary or increase on how well you engage with your fans.
      Whilst this is true you need to understand why that actually is.

      Lets say you have 1000 fans. The second you post only a very small percent are actually online (due to timezone differences etc). There will also be a decent % that actually don't come online regularly but lets ignore those (FB is not going to show your post the next time they login 3 weeks later).

      So let's say that when you post only 30% are online - that's 300 people. However FB is also looking at every individuals FB page looking for interesting and MORE relevant content than you are posting to them (for example lets say THEY had a baby or it was THEIR birthday or THEY just got married) - posts around that content will carry more weight because family members and people they regularly engage with will take importance over you... and that will reduce your visibility again (lets say by 50% to keep the maths easy) - so now only 150 people out of your 1000 will see it.

      Notice i bolded the engage word - this is the most important thing on FB - and you touched on it. But for those who are not sure why i hope i can explain a little.

      The 30% we talked about above - if they have been a follower of yours for a time BUT they have never liked or commented on your post the chances of them seeing your new post are slim. FB weights everything that you could possibly see to give you (what it thinks) is the most interesting content relevant to YOU. Like email open rates i assume that you get a smallish % of engagement out of that 150 - let's be generous and say 50 engagement... so now only 75 of people will see your content... And so on...

      So if you want MORE people to see your content you need to chase ENGAGEMENT. Likes, comments etc etc... and there are tricks to how to do this btw.

      For example the moment someone clicks 'like' on your main page - FB assumes they are highly interested in your page and so will immediately or very quickly show the liker a piece of content and from there on in the engagement from that liker will determine what they see from you.

      IF you can get the person to like or comment on that first post FB will make sure you see your next post and the game begins again... every interaction weights in your favour - every non interaction tells FB you are not so interested and so forth.

      This is why everyone SHOULD be spending money on likes on FB's platform(though not randomly. Use retargeting and your email list to get likes from your real customers and visitors). It's not about getting a large number of LIKES it's actually about getting engaged likers so more of them see your content.

      This is just the tip of the iceberg - now you know these basics think through EVERY single thing you post on FB and form a strategy for growth this way.
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  • Profile picture of the author salegurus
    Facebook questions go here: Social Media
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    Think of how stupid the average person is, and realize half of them are stupider than that.

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  • Profile picture of the author xflavor
    As you said your targeted traffic are women. So you can post some beauty tips on your fan page. Beauty tips seems attractive to women. Also you can post some women health related topics.I hope these will help to keep your fans engage.
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  • Profile picture of the author Neale
    Social media is a very big lever for any IM'er . We have harnessed its power for many years now and have seen a sharp increase in our client base requesting social media assistance.
    We currently only operate via a FB account as we have the builders in on the website doing some remodelling.
    Our branch has not seen a major decrease in revenue due to not having the site fully functional. This stands testimony to the fact that SMM is a very viable tool with todays expanding and evolving markets. Large business and corporations produce advertising campaigns and request you visit their FB page... Their marketing is not impenetrable, it is right there.


    NEALE
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    https://www.facebook.com/requiemedia
    Social Media Expert. UK Printing Services Delivered to your door. Web design/SEO specialist. Facebook/Twitter/Youtube/Instagram Followers/Likes CHEAPEST OUT THERE!
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  • Profile picture of the author stackzilla
    Originally Posted by Raindance View Post

    I'm running this Facebook page from a few months and I'm running it completely like a gallery. I don't post anything other than the things that I'm selling. Luckily, my target audience is women and just posting stuff with their prices is keeping them hooked to my page, but I do keep getting an unlike - quite regularly, now that I think about it - every week. However, now my page boasts near 1,000 likes and I am getting business. The problem is I feel like I've hit saturation point. In the last 1 month, I've only garnered 10 likes. The milestone of hitting 1000 is getting harder by the day.

    I realize that I should post engaging stuff as well other than just stuff for sale, but I don't know how to make that transition. During the early days, I once posted a picture of a joke relating to women, but that thing received no response. I am also a little worried about how my audience would react if they see something unusual all of a sudden. The page has been running from nearly 6 months, and all I've posted are stuff and sales here and there.

    What would you suggest be a good way for me to make my page engaging that it gains me more fans whilst not surprising my existing fans and not hurting my business?
    I run a few FB pages all over 10,000 and I got there in a short time. To get more engagement you can ask questions of your audience. Like a "Would you rather", "This or that". Or just ask your audience what they want to see more of. Your posts don't always have to be selling products. For example I only post products 2-3 times a week but I get plenty of sales.
    Dealing with the new FB algorithm you can make a pinned post to the top of your page explaining the new rule and ask people to fix their notifications so your post always goes on their news feed. I hope this helps!
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