I am trying to get my head around frequency caps on PPV (LeadImpact). Couple of questions if I may...
1. Why use a short frequency like 24h?
2. Why use long frequency cap like 14 days.
My thinking is if someone is going to convert, surly they will do this the first time they see your popup? Why would you want them to see your advert again and again.
Am I missing something obvious?