Learning About Landing Pages

by Chirag
11 replies
Hey Guys,

I know that using Landing Pages for CPA often helps to give you better CTR. How can one go about learning more about Landing Pages? Is there any course out there or if any of you have any suggestion on how we can get this outsourced, etc would be great.

Thank you.
#landing #learning #pages
  • Profile picture of the author deekay
    Just outsource your needs at fiverr and get some templates made. Its one time investment, then you can modify your templates as per CPA offers or your desire.

    You can also search to buy or get free landing page templates.
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  • Profile picture of the author alchebank
    Try to think about the angle you're going to shoot and try creating 2 landing pages. You'll learn to optimize the landing pages quickly after you sending the traffic to these landers.
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  • Profile picture of the author ChrisBa
    You could start by reviewing competitor landing pages. Just search Google or Bing for keywords related to a niche you are interested in and review the pages behind the paid ads..
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    • Profile picture of the author Rozanne
      Originally Posted by ChrisBa View Post

      You could start by reviewing competitor landing pages. Just search Google or Bing for keywords related to a niche you are interested in and review the pages behind the paid ads..
      Do this just to get an idea as to what is working for them but you will need to brainstorm to use a different approach.
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  • Profile picture of the author quezacotl
    The best way is to go trough the intensive split testing. You always learn the fastest while you are actually doing sth.

    Visual Website Optimizer, Unbounce or LeadPages are great tools to test landing pages in practice.
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  • Profile picture of the author JoeFerguson
    ChrisBa's idea is a pretty good. See what some other people are doing/what's working well and try to adapt aspect of it while making it you're own. There's also multiple landing page services that you can pay for that allow you to make and optimize pages with relative ease. You can also learn a little Photoshop and HTML and make some from scratch, which is probably the best solution long term.


    Fiverr as well.


    Good luck!
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  • Profile picture of the author hthasan
    Hi, You can get a clear idea bout it from the person who is directcly involved in creating landing page design and outsource.

    https://www.fiverr.com/hthasan/desig...-business-card
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  • Profile picture of the author MrRodrigue
    The best way would be to log into your CPA account, start clicking offer landing pages and finding a common pattern among all of them and you will soon start seeing things that you need have in your landing pages
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  • Profile picture of the author Chirag
    Thanks Guys! Appreciate all your feedback. Many great points and advise to consider.

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  • Profile picture of the author OfferSeven
    You will need more than one landing page. In other words, several landing page templates to split-test with. Monitor the CR (conversions) on each one. Once you figure which one converts best, stick to it and scale up.

    There are free templates out there you can download and customize. Also, some advertisers tend to provide their own landing pages. But like others have mentioned already, it doesn't hurt to invest into some Fiverr gigs in the beginning.

    Best of luck!
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  • Profile picture of the author writeaway
    The interesting thing about landing pages is that a lot of people focus too much on the landing page itself and not enough on what happens before people get to the landing page.

    You have to understand that a landing page can only be effective depending on the context in which you use them.

    And, unfortunately, most people just focus so much time, effort, and energy at the landing page and its conversion elements.

    They don’t focus enough on the sequence of steps that a poll traffic from certain sources to go to their site.

    I don’t care whether you’re using PPC or content marketing.

    You need to pay attention to this sequence by simply fine tuning this sequence and ensuring that you’re sending consistent messages and the value of your message is build up with each step, you can maximize the conversion rate of your landing page.

    Again, I’m not saying that you should completely ignore the elements on your landing page but it’s a very good idea to pay attention to the overall context in which you’re trying to convert.

    Otherwise, it’s too easy to simply devote all your conversion efforts on the landing page and simply miss the big picture.
    It’s all about context.
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