Need Advice/Guidance With CPA

I've been promoting CPA offers for 15 years. Here is how I do it...maybe it will help.

I mainly promote PPL (pay per lead) offers, because no credit card is required. So conversion rates are typically much higher than offers that require a sale. A user just need to fill out a form to get paid.

I favor offers that have some financial positioning...have a make, get or save money angle to them. These have overall worked best for me and they tend to have mass appeal, so the potential to produce high volume exists.

There's a decent amount of offers that pay $20-$60 each (some even higher depending on the vertical) that work well on front-end campaigns. Offers that pay less or require a sale, I will promote them on the back-end. I'll explain this a little bit more in a moment.

The above is the easy part. In order to generate conversions, you need traffic and this is where I do things quite a bit different then others here.

I use email to promote the offers and I do this through acquiring fresh target data(email). The main reason I do it this way, is because I'm building assets that I can market to over and over and at very low cost. Compared to buying traffic that will result in one-time clicks. When I say targeted, I know what the users are interested in and I know there's a PPL offer that matches their interest. I also generate co-reg using the same strategy.

Whenever I'm working with a new data source, I always start with a small sample and test it. This way I can make reasonable sure that I can break-even on it in a reasonable amount of time, before spending a bunch of money. This greatly reduces my risk of buying poor data.

All I care about is breaking-even. This is simply because I own the data(asset) and once I get to that point, it's not like I'm going to stop sending it. So turning a profit is pretty much inevitable. Also, when I get to break-even is when that I have no problem with sending lower paying offers or offers that require a sale on the back-end.

Also when I start sending back-end campaigns is when I test to see how aggressively I can get away with promoting additional offers. The key is to watch your stats and back off if anything starts to become unacceptable.

There's more to it than meets the eye, but that's the basic overview. Hopefully it helps or at least gives you something to thin about.

All BS aside, the above really dose work. Everyone I know that's in the business does 6-7 figures. While that is a huge range, it really comes down to the ability to scale, effectively manage the infrastructure that comes with scaling and to a certain degree, how aggressively you promote offers.

promoting cpa offer with fb ads is hot now
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I'm sure there's courses, but I'm not on top of what courses exist.

There's a couple paid forums stackthatmoney.com and affplaybook.com that I have always heard good things about.

Also here is the section: https://www.warriorforum.com/ad-netw...l-display-sem/

Wrong place for this post. Try the Cpa forum

Have you decided whether you want to promote CPA offers using paid traffic or free traffic? With that info people will be able to give a better recommendation on a CPA course.

Do you by chance know what traffic sources and/or niches you are interested in?