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Landing Page question

by unrex8
3 replies
Hello to all, i have a newbie of CPA offers, i want publicize them on google/bing, i have a doubt, in this forum i read a lot of advices to send traffic not directly to offers, but to a landing pages, why this?
Two Situations:
1) ad on google/bing ----> cpa offer
2) ad on google/bing ----> landing pase ----> cpa offer

In 1, if i have 200 clicks, all clicks will go to offers, in 2 all clicks will go to landing, and surely the clicks on cpa offers will be lower.

Why do you advices solution 2?
Thank you to all.
#landing #page #question
  • Profile picture of the author svetod
    If you do scenario 1) - you will most likely get suspended in no time, or you may even not pass the approval process at all.

    Situation 2) is the right one to go with. You can work on your landing page to make it batter, to improve conversion rate and reduce your costs.

    Any questions - just let me know!
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  • Profile picture of the author 24INVEST
    Originally Posted by unrex8 View Post

    Hello to all, i have a newbie of CPA offers, i want publicize them on google/bing, i have a doubt, in this forum i read a lot of advices to send traffic not directly to offers, but to a landing pages, why this?
    Two Situations:
    1) ad on google/bing ----> cpa offer
    2) ad on google/bing ----> landing pase ----> cpa offer

    In 1, if i have 200 clicks, all clicks will go to offers, in 2 all clicks will go to landing, and surely the clicks on cpa offers will be lower.

    Why do you advices solution 2?
    Thank you to all.
    You always have to split test your traffic. Especially with CPA. Some offers convert better with a landing page and others convert better direct linking. I wouldn't try google, you might get your account suspended. Bing on the other hand is great for CPA.
    Also, it's recommended to use a rotator link and track of your traffic. Where is your traffic coming from and what converts best.

    If you ever decide to do CPS(Cost-Per-Sale), or PPS (Pay-Per-Sale), never direct link to the offers. But always split test the landing pages. (BTW, landing page needs to convert at least at 25%, otherwise it's crap)
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  • Profile picture of the author unrex8
    Ok, thank you to all, i will do so.
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