How to success in CPA Merketing

I will expand my original post a bit more.


I heavily promote PPL (pay per lead) offers, because there is no credit card required. All a user has to do is fill out a form to get paid, so conversion rates are typically much higher than offer that require a sale. Basically I generate leads.

I favor offers that have some financial positioning...have a make get or save money angle to them. These have overall worked best for me and they tend to have greater mass appeal (large/wide audience) so the potential exists to produce high volume.

There are many offers that pay $20-$60 each (some verticals pay higher) that work well on a front-end campaign. This is pretty strong, if you look at CPA offers a large percentage pay in this range and require a sale, but in this case all you need is for someone to fill out a form. Offers that pay less or even offers that require a sale, I will promote on the back-end, after I'm at break-even or a profit.

For traffic, I acquire fresh/targeted data(email) in that I know what the users are interested in and I know there is a PPL offer that exists that matches their interest. I also generate real-time co-reg that targets specific PPL offers. I also work with aged co-reg and some variants, but this is a bit more advanced.

The reason I acquire data is because I'm building assets that I then own and can be marketed to over and over at a very low cost VS what most marketers do, which is to buy traffic that usually just turns into one-time clicks and can never market to the users again.

Anytime you work with a new source, always start with a small sample and test it before spending a bunch of money. This will give you an idea of the quality and how long it will take to break-even. Using this rule, I have never lost money on any data, but that is not to say that I never ended up with some that took longer to break-even than I liked.

Whenever I get new data, all I care about is breaking even. This goes back to the fact that I now own it and just because I get to break-even, doesn't mean that I'm suddenly going to stop marketing to it. So turning a profit at this point is pretty much inevitable. The key reason is that the quicker I get to break-even, the quicker my cash can go back into something else, that is going to generate more revenue.

So once I'm at break-even or turning a profit, I then test to see how aggressive I can get with promoting additional offers. To do this, you simply need to watch your stats and back off if anything becomes unacceptable.

If this is all new to you, one of the best ways to get started is by generating real-time co-reg. Start up costs are lower and you can learn all the basics of the business / marketing and then later, move up to acquiring data. That way it will be less overwhelming compared to trying to do it all at once.

As I mentioned originally...It really does work and can be very profitable! Everyone I know that is in the business and knows what they are doing, does 6-7 figures. While that is a huge range, a lot comes down to how big one scales it and then being able to effectively manage the infrastructure that comes with scaling.

There's still more to it, but, hopefully this gives you a better insight into it.

Bing or Social Media would be a good place to start.

Cheers,
Jan

If you have 500usd to invest, 50OnRed is awesome, you can get PPV, Dispay and InText traffic and they all work amazing, except for Display this days but that will be fixed soon.

If you don't have that kind of money, then Bing Ads will be your best friend, you can get started for a minimum of $10 (Although is best to invest a little more, 50-100 would be okay) and you can also get a $100 bing coupon! So that's pretty cool.

Good Luck,
Leonardo