What does "must be paired with," "Traffic 1," and Pixels mean in the CPA world? AND

6 replies
Hi Warriors,

Can someone quickly fill me in on these terms? I can't seem to find them on G or anywhere else.
What does "must be paired with," "Traffic 1," and Pixels mean in the CPA world?
AND
Are AM managers cool with making a landing page compliant to promote their offers on major search engines or is this consider a nuisance to them?

Thanks in advance
#cpa #must be paired with #pixels #traffic 1 #world
  • Profile picture of the author Greedy
    "must be paired with" - I would have to hear the context. I know what it means, but depends on what you are pairing.

    "Traffic 1" - Would have to hear the context again, not sure.

    Pixels - Pixels usually refers to a tiny image pixel you place on page that is tracked when it is loaded. This can be used to track a variety of actions.

    Are AM managers cool with making a landing page compliant to promote their offers on major search engines or is this consider a nuisance to them?
    They are cool with it, but if you are asking if they will do it for you? That is unlikely, sorry.
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    • Profile picture of the author gambit75
      Hi Greedy, the message reads as written below:
      Originally Posted by Greedy View Post

      "must be paired with" - I would have to hear the context. I know what it means, but depends on what you are pairing.

      "Offer A must be paired with Offer B for Traffic 1."

      "Traffic 1" - Would have to hear the context again, not sure.

      Pixels - Pixels usually refers to a tiny image pixel you place on page that is tracked when it is loaded. This can be used to track a variety of actions.

      Are AM managers cool with making a landing page compliant to promote their offers on major search engines or is this consider a nuisance to them?
      They are cool with it, but if you are asking if they will do it for you? That is unlikely, sorry.
      Ok. Does that mean then that they would be cool to send me the files for the landing pages to make them compliant and then send them my version to use for my offer? Basically, I just want to use the landing pages provided to me by the company but I can't use them if they're not compliant. I need to know what is the protocal to do this without having to create my own landing pages from scratch...?

      Thanks for your help, Greedy
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  • Profile picture of the author JC Web
    You need to ask your affiliate manager what the traffic terms mean. These are not commonly used terms or phrases in CPA networks (except for pixel). The network made these terms up for their own use so they are the ones to ask for definitions. I can make guesses about what they mean but you don't want to base your marketing on my or any one else's guesses. Get the answer from the network.

    As far as asking your AM to make your landing pages, don't do that. You can ask them whether the advertiser has any other landing pages that are compliant with your traffic source. Otherwise, you will need to make your own landing pages. And you should ask them if you need to get approval for your landing pages before using them. Saying you don't want to make your own landing pages is like telling your boss you don't want to do your job. If you want to make money, don't be lazy.
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    • Profile picture of the author gambit75
      Thanks for the heads up.

      It's not about being lazy. The strategy I'm trying to implement demands a large number of campaigns to be run. Considering that most AMs have LPs that are not compliant with Google and Bing's PPC policies...I'm trying to find a way to use their creatives so I can start building campaigns without violating their rules.
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  • Profile picture of the author SteveJohnson
    Originally Posted by gambit75 View Post

    Hi Warriors,
    [...]
    Are AM managers cool with making a landing page compliant to promote their offers on major search engines or is this consider a nuisance to them?

    Thanks in advance
    I am a little puzzled by this question. "Compliant" for what? Surely you don't mean trying to get a landing page ranked in SEs...
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    • Profile picture of the author gambit75
      Originally Posted by SteveJohnson View Post

      I am a little puzzled by this question. "Compliant" for what? Surely you don't mean trying to get a landing page ranked in SEs...
      Hi, Steve. I meant compliant with Google's and Bing's Pay per Click landing page policies.
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