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Google Display w/ Cookies

by efpeterson
2 replies
Hi all,

I'm looking to use visual ads in conjunction with my Adwords. I see that Google follows me around to other websites after I've searched for something. IE, I looked at a Jeep and now I see Jeep's ads when I'm checking the weather and the stock market now.

Is it just Google Display Network with remarketing?
#cookies #display #google #w or
  • Profile picture of the author JC Web
    Yes, it's remarketing/retargeting. You can do this through adwords or through other retargeting services. Advertisers put a pixel (some code) on their page and can then use the data collected to target you with ads.
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  • Profile picture of the author jerdei
    Remarketing on Adwords is getting better and better.

    It's now possible to remarket to those who just perform searches and do not visit your website.
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