I have read a book about FB advertising and spent many hours online figuring things out. Created images, and now I'm almost there. But still I have some questions:
1. When split testing, how can I make sure every ad runs in a different ad set and in just one ad set? Every one of my ad sets includes all of my ads. I created only one ad within every ad set, but now all ad sets include all of my ads.
2. Conversion Pixels: I don't get this at all. I'm just running one single campain (my only objective is website conversions), so do I only need one pixel? Or do I need a different pixel for each ad? If I need different pixels, on which page should I install them (my landing page always leads to the same Thank-you-page). Where do I install my pixel(s), in the ad set or in the ad?
3. Once I'm done with my ad, where do I have to click to submit it to FB? I don't see any fitting button anywhere.
Any help would be greatly appreciated, guys and gals. Thanks!