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The most important Traffic Question

by Ole Didriksen
6 replies
Ok,

So there are no shortage of traffic and no
shortage of sources to get traffic from...

But... there can be a another shortage...

And that is the shortage of conversions... from any
traffic source for that matter.

We all know that traffic don't mean a thing unless
we can first get the traffic to opt in to our list and
then convert into a purchase... either at once or 5-12
days down the road.

The reason I struggled for years... I thought
that the most important thing was traffic. And just
getting traffic from any source would work...

That's why the most important questions to ask
yourself first... before even thinking about traffic...

WHERE do my target customers hang out?

( When you want to fish a marlin...
you go where the marlin hangs out )

And

WHY do they need your solution?

( Because they have a pain or problem they want to get solved...
and your solution / product will get them that wanted relief )

Especially for people starting out...

I hope you take this tip to heart and save yourself
the frustration of not getting conversions.

Have an awesome day,

Best rregards from
Ole
#important #question #traffic
  • Profile picture of the author ChrisBa
    If I am understanding, we are talking quality over quantity.
    Targeted quality traffic is worth much more than just loads of traffic.

    Unless I missed something?
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    • Profile picture of the author Ole Didriksen
      Hi ChrisBa,

      Thanks for your comment!

      You are right, quality trumps quantity... but quality as
      in 2 things...

      1. Targeted :

      Interested in your offer/solution, meaning that they raised their hand having a desperate problem they want solved.

      Ex. You send traffic to a weight loss product... but it's targeted and narrowed to a specific segment... let's say women over 50.

      By doing that you have a much better chance to connect with them, by getting
      to know them better... like how their life is like... and reflect that back in your copy.

      ( Making them connect with you on a deeper level... the know like and trust factor)

      ( Can be done by feedback loops, surveying your list, interviewing them and so on )


      2. Qualified:

      They are qualified having a problem they want solved, and are willing
      to pay for it...

      So this is where your Copy ( Sales Page and Email Marketing ) r
      repel one kind of customer and attract the other.

      Typically there will be the "looking for a quick weight loss fad"
      kind of person, and there's going to be the opposite one...
      This customer is in the minority... but he/she is loyal...

      So the loyal weight loss customer, is he/she who knows that
      weight loss takes time, it's not a quick fix, but a change of lifestyle
      and habit.

      This kind of customer is the best one... because he/she is loyal...
      and will not jump to a new quick fix the next day.

      The interesting thing is that these 2 segments of customers exits in almost any
      niche...

      In the IM-niche... the customers that is looking for the shiny objects to
      make money quickly... and the loyal customer that knows that building a
      successful and sustainable online business takes time and effort.

      So in short... he/she will stay with your recurring membership
      program till the end... and take action on what you teach.
      He/She will ask questions and not give up... and they will succeed
      because of their tenacity.

      Hope that explains the difference between targeted and
      not- targeted traffic.

      Have a great day,

      Best from
      Ole

      Originally Posted by ChrisBa View Post

      If I am understanding, we are talking quality over quantity.
      Targeted quality traffic is worth much more than just loads of traffic.

      Unless I missed something?
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      FREE 3 Step Online Cash Machine Blueprint
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  • Profile picture of the author George Schwab
    "WHERE do my target customers hang out?"

    exactly, good point. If they are not on yahoo,
    maybe they are using G, if they are not using
    Bing, maybe they are somewhere else...

    same with buying ads & banners , every
    site has a different audience
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    • Profile picture of the author Ole Didriksen
      Hi George Schwab,

      Thank you for your insight!

      Yes, exactly! Not all traffic is created equal. So that's the first
      thing to get down... know where they are!

      It's not that hard, after doing some customer-research...
      there's that boring word again

      You'll know where and how to target them. Let's say that you
      discovered that your target customer is a women over 50...

      And one of their biggest hot points is arm-flab... they feel embarrassed
      and ugly because of it...

      Then you can "mine" them out from almost any traffic source...
      but you are more likely to target them better on a forum for women right,
      than let's say on Bing.

      There will be Women conscious of arm flab on Bing, G+ and FB too... and you
      can "mine" them out by your Ad's headline...

      Something like:

      " Women 50+ : Get rid of Arm Flab And Compliments "

      Hope you'll have a great day

      Best regards from
      Ole

      Originally Posted by George Schwab View Post

      "WHERE do my target customers hang out?"

      exactly, good point. If they are not on yahoo,
      maybe they are using G, if they are not using
      Bing, maybe they are somewhere else...

      same with buying ads & banners , every
      site has a different audience
      Signature
      FREE 3 Step Online Cash Machine Blueprint
      {{ DiscussionBoard.errors[10854138].message }}
  • Profile picture of the author vpn port
    This is why you need to make it easier for your customers find you and engage with you in each stage of your prospect customers' buying cycle:

    Awareness : Rank high in search results via SEO and PPC. Buffer was successful in increasing its visibility through quality guest blogging.
    Consideration : After your prospects find you via search engines, the landing pages in your website can get your visitor to take an action (share their e-mail, make a trial purchase, etc.)
    Preference: Your website product descriptions, reviews and overall branding can help capture your contact's attention and information.
    Purchase : Share your promotions, discounts and coupons via email or social media
    Repurchase : Keep in touch with your customers through emails
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  • Profile picture of the author tomleen
    To help increase conversion it's important to determine the different buyer personas that buy your product or service. This way you can identify the triggers that get them into a serious purchasing mode and create content accordingly. This post from kissmetrics on conversion also offers helpful tips: https://blog.kissmetrics.com/100-con...n-case-studies
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