dispersing ads throughout the day vs really fast

2 replies
question: why are people worried if ads are shown really fast and right away? what is the benefit of having your image ads, for example, appear throughout the week instead of getting all of your impressions in one day?
#ads #day #dispersing #fast
  • Profile picture of the author noghost31
    I think that you want your ads spread over a week or at least a few days instead of all at once that way more people would see it overall. at least for me i have seen better results from having my ads spread out places that have shown my ads say all in a single day or even over a few hours i get no new visitors or followers
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  • Profile picture of the author p2y
    Well there are 2 theories when it comes to this issue:

    1. Show your ads as much as possible - Basically the "start failing faster" theory, you get more data (CTR, sales/lead ratio) fast and can quickly tweak your campaign and have it running a profit within days.

    2. Distribute your ads evenly - A more cautious approach that is good for people who are on a budget, it does take you longer to collect data on your campaign but the upside is that you get more diverse traffic which gives you a more accurate indication of what the conversion rates will be.

    Which one is right for you? It really depends on how much time and money you have and what niche you're targeting. With smaller niches I would try to get as much traffic as fast possible, with the larger niches you're better off spreading the ads evenly so you don't burn through all your money and you can get some solid numbers in regards to conversions. If it looks good, then scale the campaign for more impressions, if it not then just take your minor loss and move on to the next.
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