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FB Ad Questions

by Chris Keeley
3 replies
Hello,

I placed a FB ad and I used 6 different images so that I could test which one performs best. However, it seems that there is always one or two images that gets almost all the impressions. For example, of the six images, one has a reach of 56 people, one has a reach of 1, another a reach of 2 and the rest have zero reaches.

I would have thought that FB would distribute the images equally.

I have noticed this when posted other similar ads.

Does anyone know why this is?

Thanks in advance for you help!
#questions
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  • Profile picture of the author Dropppp
    Chris what was the image of that received 56 impressions? And what were the images of that received zero impressions?
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  • Profile picture of the author DIABL0
    Facebook will favor an ad because they think it is the best one.

    You should only run 1 ad per ad set.

    So if you have 6 images, set up 6 ad sets with 1 ad / image.

    Then there is no way for them to favor one specifically.
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  • Profile picture of the author DeciBoy13
    Chris,

    why so many images?

    I think that too much can over whelm us bro. Think of looking at the In N Out menu vs the Cheesecake Factory menu.

    You want to keep things sweet and simple.

    And if people are only looking at 1 maybe 2 pictures then adjust your campaign to what people are resonating with the most.

    I hope this helps.
    Cheers!
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