How to use Beacons/Geofencing at Trade Shows

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I have a client who owns a large pool company and attends trade shows. He is interested in doing some sort of Geofencing or Beacon advertising at these events (which are usually 3 days long) to try to get people to visit his booth or contact him.

Does anyone have any helpful tips on services/software to use, or resources to start researching this? I have very little knowledge of this and would love to become more informed to help him do promo's at these events.

Thanks very much!
#beacons or geofencing #shows #trade
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