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How Display Remarket in Google Adwords Work?

by arjun3006
2 replies
Hi All, I have created two different campaigns for display remarketing which targets people who visit certain pages, but remarket ad is showing for those who visits different pages and showing different products. How does Display Remarket Works?
#adwords #display #google #remarket #work
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  • Profile picture of the author Haris Tahic
    Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won't be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.

    Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; for example, you can choose to show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).
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  • Profile picture of the author deavidwelson
    Hello Arjun,
    If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.
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