Google Ads (Custom Intent)

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Anyone had a good experience using the "custom intent" audience targeting?
I tried to use "custom intent" with keywords on YouTube, and tried also Display ads with "In-Market" targeting using URLs, but i always get a vast of irrelevant visitor.

They say that you can target audience that actively searching for a certain Keywords with "Custom Intent" but i am not sure that's the case.

Please let me know if there is anyone who had a similar experience or a better one.

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