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Do specific demographics on Facebook have a higher CPC?

by Jon12345
3 replies
I am running a FB campaign where the CPC was around $0.45 for women between 45 - 55, when my campaign settings were for 10-60 all genders. So, I set up a new campaign targeting these low CPC group of 45-55 year old women. However, the CPC tripled to over a dollar!

Is this normal? Do they penalise you for choosing a specific demographic?
#cpc #demographics #facebook #higher #specific
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  • Profile picture of the author Ad PANDA
    So your question is not about demographics or audience characteristics. And in a country or an offer. Possibly just high CPM due to market competition
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  • Profile picture of the author N1coleW
    Because you set more narrow targeting group.It's absolutely normal situation
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  • Profile picture of the author luciesmazanska
    Originally Posted by Jon12345 View Post

    I am running a FB campaign where the CPC was around $0.45 for women between 45 - 55, when my campaign settings were for 10-60 all genders. So, I set up a new campaign targeting these low CPC group of 45-55 year old women. However, the CPC tripled to over a dollar!

    Is this normal? Do they penalise you for choosing a specific demographic?
    no thats silly
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